Brand design and development - provide input and specialist advice to the development of the brand strategy, execution tactics and brand proposition through new product development and provide expertise, advice and support Market research inputManage approval process to ensure regulatory, legal, product, pricing and brand/marketing compliance.Manage the development and implementation of brand and product marketing strategy including above, below and through the line and liaison with appointed advertising and media agencies for brand design, support and on-time delivery for communication materials, collateral, merchandise, ancillary partner, in-cabin, airport signage, event management and internal communicationManage relationships with all internal stakeholders Monitor competitor brand strategy, executions and campaign effectiveness Define and produce brand guidelines/manuals and processes and management of brand assets, ensuring all communications meet core brand values.Assist with the development and implementation of new product marketing campaigns and ongoing product campaigns Event management

Develop and maintain comprehensive suite of collateral, presentations, online tools and merchandise.Develop and maintain comprehensive trade advertising and promotions plan.Develop and review co-operative marketing plans in collaboration key wholesalers. Develop and maintain integrated marketing plans for MICE, Accelerate (SME), Airpass, Business Events, Trade, International markets such as South Africa, USA, Phuket and Fiji and Government sectorPlan and support targeted business events.Manage relationships with key creative and media agencies Maintain in-depth knowledge of industry customer changes and trends.Monitor and maintain trade and international marketing budgets.Event management

Design and development of the V Australia brand strategy, tactics and communications.Provide input and specialist advice to the development of the brand strategy, execution tactics and brand proposition through new product development Develop and implement brand and product marketing strategy including both above, below and through the line. Assist with the development of aircraft livery, on-board look and feel, menu design and tasting, airport collateral and in-flight entertainment.Provide input into market research programs/projects Manage the development and implementation of brand and product marketing strategy including above, below and through the line and liaison with appointed advertising and media agencies for brand design, support and on-time delivery for collateral, merchandise, ancillary partner, airport branding and signage, in-cabin, internal Communication and event managementManage approval process to ensure regulatory, legal, product, pricing and brand/marketing compliance Manage relationships with all internal stakeholders Monitor competitor brand strategy, executions and campaign identificationDefine and produce brand guidelines/manuals and processes and management of brand assets ensuring all communications meet core brand values.Development of new product marketing campaigns and ongoing product campaigns Assist with sponsorship and promotional projects including assessing value of key opportunities. Event planning.

Manage implementation of the core national brand strategies for the airline and Blue Holidays.Liaise with other departments to ensure brand consistency across all communications. Liaise with creative agencies and media house to facilitate the effective roll out of brand strategyIdentify and develop new and innovative digital channels to drive business to the airline and related companies. Manage the digital channel in conjunction with the digital media agency.Manage the EDM process for V-Mail, drive EDM solutions to fit company strategy and departmental restrictions. Leverage EDM platform for advertising revenue.Develop and implement internal marketing of consumer based campaigns across all business areas.Plan and coordinate campaigns with the Media and Public Relations Manager. Assist with sponsorship and promotional projects including assessing value of key opportunities. Event planning.Liaise with other internal departments to develop company-wide initiatives and projects.Assist with the development and launch of V Australia.

Provide marketing and advertising assistance to Coles Liquor Group top 20 hotels. Drive customer acquisition and retention, increase average spend.Develop and grow individual hotels.Maintain and develop relationships with major suppliers. Brief external/internal agencies on various media and collateral requirements.Implement and manage co-operative marketing opportunities.Design and execution of promotional campaigns including budgeting.Coordinate all marketing activities including planning, briefing, development, tracking and fulfilment of print, media, e-commerce, and electronic advertising.Event management.Develop community based activities.Ensure compliance with liquor licensing laws.New product development.

Coordinate and implement the Regatta Hotel Marketing Plan and strategy, including advertising, public relations, special events and loyalty systems.Provide marketing and advertising assistance to all departments to drive customer acquisition and retention and increase average spend.Manage Regatta Hotel web site, e-marketing strategies and SMS database.Manage agency briefing, planning and booking of promotional material, media and collateral requirements.Manage Promotion Team.Build and develop relationships with key suppliers support.Implement and manage co-operative marketing opportunities.Coordinate production of the monthly gaming newsletter.

Create, develop and implement major promotional activities across 34 hotels. Identify, negotiate and implement new promotional material covering both the leisure and business segments of the Group for key markets in Australia and internationally. Develop sales material and promotional kits to enhance product offers to the social club market.Work on group projects as assigned by Senior Management eg. Relocation of the group head office, awards nights and national events/conferences.Train new hotel managers in marketing procedures. Event Management

Manage Banquet Department including conference inquiries and leads, provide quotations, and manage availability of function space and accommodation.