Heidi Mitchell Email & Phone Number

Itasca, Il, Us

• Oversees attendee/exhibitor experience of the world’s largest annual safety event, NSC Safety Congress & Expo, generating more than $10 million, attracting more than 15,000 safety professionals representing the U.S., Canada and 71 countries. • Oversees attendee/exhibitor experience for NSC Spring Safety Conference & Expo • Presents year end results to key internal and external stakeholders• Works within available budgets of $115K - $2M• Responsible for generating $3.5M in registration revenue• Responsible for survey, website and photography RFP process• Responsible for contract negotiations• Collaborates and assists conference program manager to choose keynotes• Assists operations director on overall show look, signage and sponsorship opportunities• Assists with design/fulfillment of sponsorship opportunities with Exhibit Sales team• Collaborates across internal and external departments to achieve shared goals and identify growth opportunities.• Leads both internal/external research in developing surveys to create an enhanced detail attendee and exhibitor profile to ensure growth in markets where there exists the greatest potential• Responsible for researching, reviewing and negotiating media options to determine the most cost effective promotional plan and new market expansion opportunities through advertising and trade show trade outs• Collaborate with internal and external marketing partners to determine the most effective marketing mix to ensure growth in potential new markets• Developed and executed two virtual events during 2021• Played an integral role in growing our global event by 5%, 2016-2019• Assisted in the research and development of our inaugural Northeast Safety Conference & Expo regional event• Re-branded and relaunched Southern Safety Conference & Expo regional event (formerly known as Texas Safety Conference & Expo)• Played an integral part in the launch of the Best in Show – New Product Showcase awards program

Itasca, Il, Us

- Developed comprehensive strategic marketing plan for increasing both attendee registration and exhibit booth sales; includes product application to the safety and health industry, competition, marketing direction, budget decision making; decided best use of promotional and marketing effort resources.- Developed and oversaw NSC Congress & Expo marketing/fulfillment budget if $500K- Developed and oversaw NSC Texas Safety Conference & Expo marketing/fulfillment budget of $50KUsed own judgement and communication background in determining strategies and target audiences- Determined priorities and completes projects within pre established coordination process- Used own judgment and communication background in determining strategies and target audiences, and concepts- Exercised creativity for new ideas and problem solving within established budgets and time frames responsible for day-to-day schedule and activities. - Recommended and implemented promotional strategies to achieve sales goals of two events;- Determined the optimal media mix to acquire leads, generate sales and enhance image- Recommended and conducted research into ways to improve promotional and marketing services to Exhibitors and Attendees.- Supervised Marketing Coordinator and coordinates activities through Marketing Coordinator regarding, creative layouts, approvals, final releases, program tracking and analysis reporting; prioritizes print process, tracks and communicates status, and serves as quality control specialist to ensure deadlines are met.- Supervised Marketing Coordinator to assure integration of web site material into overall marketing plan and to assure accuracy and timeliness of web postings as well as overall visibility of events on congress.nsc.org, nsctexexpo.com and nsc.org.- When necessary, worked with translation service providers to assure correct multi-language production of promotional and meeting materials.

Louisville, Colorado, Us

• Managed the ongoing educational needs of Pearl Izumi’s key retail partners to ensure strong sell-through• Scheduled and conducted educational seminars and promotional activities• Scheduled account visits to maintain brand awareness and measure market trends• Provided feedback to Pearl Izumi sales, management, and product teams through phone conversations and weekly reports

Fr

• Served as client contact and counsel, adhering to program budgets• Responsible for the day-to-day operation and meeting/trade show planning of All-America Rose Selections a non-profit association • Responsible for developing and executing key events in eight markets during the launch of the Health and Human Services’ Centers for Disease Control and Prevention (CDC) “VERB. It’s what you do.” campaign• Arranged Paul Harvey appearance during the launch of the Paul Harvey’s bus• Planned and executed: “Paul Harvey Day” in Chicago, Media tours for Subway with “Jared”, Award-winning, OfficeMax Camp Out Event and New York media tour and market research project for All- America Rose Selections • Researched and wrote news releases, pitch letters, press kits, monthly reports, client correspondence and web site copy• Contacted and pitched stories to editors of national media outlets, broadcast affiliates and trade publications

Continuing Education, Booth School Of Business Gleacher Center

School Of Continuing Studies, Business Writing And Communication

Continuing Education, Design, Marketing, Manufacturing, Merchandising And Retailing

Bachelor Of Science, Business Administration And Merchandising