I’m Heidi Murphy, a passionate Hospitality and Tourism Consultant, Culinary Artist, and Chef dedicated to helping businesses, government organizations, and communities turn their visions into reality. With a deep love for creating, I specialize in developing innovative solutions that foster growth, elevate guest experiences, and strengthen local economies. As a consultant with Coastal Chef Collective, I partner with clients at every stage—from early planning and budgeting to creative menu design, project management, leadership, and team building. I excel in writing values, developing SOPs, and cultivating strong company cultures while driving sustainable business growth. I’m the Co-Owner of Tribe Called Zest Hospitality LTD, a dynamic hospitality group in British Columbia. Our portfolio includes the renowned Shameful Tiki Room in Vancouver, El Segundo and The Shed at Brickers Cider Company in Sechelt, and our innovative fine dining pop-up, Osprey, which completed a highly successful inaugural season. My role spans leadership, team development, culinary direction, and operational excellence to ensure each concept delivers unforgettable guest experiences. With extensive experience in private catering on the Sunshine Coast, I bring expertise in event planning, creative menu development, and project management for gatherings of all sizes. From intimate dinners to large-scale community events, I’m passionate about curating seamless and impactful experiences. I also work closely with trade communities, supporting and advocating for the restaurant and tourism industry to promote growth, collaboration, and meaningful change. Whether through launching new restaurant concepts, mentoring teams, refining operational systems, or championing industry-wide initiatives, I am committed to the success of hospitality and tourism at every level. As an artist with a background in painting, sculpting, and installation art, I infuse creativity into every project. My artistic vision complements my culinary craft, inspiring unique concepts and memorable designs. At the core of my work is a dedication to leadership, excellence, innovation, and helping businesses, governments, and communities thrive in the ever-evolving world of hospitality and tourism.