Heidi Neulander Email & Phone Number

Chesapeake, Virginia

Consulting with both non-profit and for profit organizations to develop strategic multi channel marketing campaigns to achieve the outlined objectives.Project managing all initiatives in several applications, including: Asana, Wrike, Basecamp, Trello (Atlassian), Slack, Microsoft 365, etc.Manage and oversee all multi channel marketing activities including: IG, Facebook organic & paid, Google paid & grant ads, website development and implementation, copywriting, print, video production, photography and call center technology.Extensive experience working within CRM’s. Platforms include: Salesforce, Microsoft Cloud Dynamic, Keap, Black Baud, Idonate, and other multiple applications.Expert in audience segmentation, targeting and specialized messaging per segment and channel.Reporting custom analytics by client, Google analytics, CRM specific dashboards (all); based on platform and campaign.Creation of strategic marketing & fundraising “multi channel” campaigns; which may include: monthly giving, reactivation, retention, prospect cultivation, end of year, etc.Advise on creation of unique asset based / legacy giving, lift strategies to increase participation %, average gift and overall ROI.Production of business requirement documents for RFP’s as requested.Prepare strategic discovery proposals with best practices in all spectrums of marketing for clients.Create brand scripting and utilize branding experts for business needs.

United States

Executed integrated fundraising and marketing campaigns in partnership with stakeholders in direct mail, digital media, broadcast, and phone center, providing strategic and messaging support to optimize fundraising goals and donor development.Prepared and managed cross-channel fundraising project analytics and applying specific strategies to maximize response rate and ROI.Executed marketing strategies ensuring alignment with organizational objectives and best practices.Provided clear and actionable direction on campaign language, objectives, audience segment targeting, and marketing messages.Compiled and shared detailed reports on campaign outcomes and effectiveness to identify inefficiencies and optimize both revenue and ministry goals.

Norfolk, Virginia Area

Manage the creation and production of all multi channel marketing campaigns. Analyze and report on marketing campaign goals and revenue streams.Responsible for the advancement and management of all data resources; including updating policies, procedures and administration of the Salesforce CRM.Creation of accounts, reporting, dashboards and marketing segmentation within the Salesforce CRM.Collaborate with the grants and foundations team; capital campaign team to execute optimal marketing and development efforts.Accountable for the integrity and security of the CRM, oversee all gift accounting in collaboration with Finance department, receivables and reconciliations related to donor records.Coordinate the establishment of agency development priorities with the executive team and Board of Directors.Manage development budget and forecasting for future fiscal years.Supervise and coordinate all special events, marketing and volunteer activities.Coordinate the hiring, supervision, evaluation and professional development of staff members.Implement development and marketing efforts including direct mail packages, audience segmentation, reporting and analysis. Manage the creation and production of compelling and persuasive marketing media that will build community awareness. Increase revenue through promotion of monthly sustainer giving program. Liaison with Major Donor team to develop strategic donor treatment plans.Manage the creation and production process of integrated communications copy for marketing materials between multi channels.Manage contracts and relationships with database, direct marketing vendors and consultants. Establish and meet production deadlines for direct marketing projects.Review, edit and proofread direct marketing fundraising materials.Develop outbound phone campaigns and associated scripting.Implement and oversee creation of new responsive website; including integrations into Salesforce CRM.

Implement development and marketing efforts including direct mail packages, audience segmentation, reporting and analysis. Manage the creation and production of compelling and persuasive fundraising media that will inspire, promote and fundraise for humanitarian goals. Increase revenue through monthly sustainer giving; call center campaigns, and major donor marketing treatments. Supervise direct marketing production staff and partner information department staff. Liaison with Major Donor team to develop strategic donor treatment plans and campaigns.Creation of lift strategy through rebranding develops lapsed donor program to cultivate additional gifts; creation of welcome packages to solicit new donors and increase in sustainer giving.Work with data analytics vendor to develop predictive models for lift strategies, major donor identification, and data mining prospects. Manage the creation and production process of integrated communications copy for fundraising and marketing materials between multi channels.Manage contracts and relationships with database, direct marketing vendors and consultants. Assist in establishing and meeting production deadlines for direct marketing projects.Develop and monitor large budgets for print direct marketing and marketing support services.Review campaign reporting to ensure designated and undesignated revenue goals are met.Review, edit and proofread direct marketing fundraising materials.Manage call center operations for inbound and outbound phone call fundraising campaigns.Create, supervise and track premiums used in marketing campaigns.

Virginia Beach, Va

Manage team of five Project Coordinators ensuring execution and completion of inbound, outbound, agentless, and Interactive Voice Response (IVR) campaigns.Facilitate definition of various project strategies, tasks and resource requirements and defining campaign goals and the subsequent evaluation of results.Work closely with Digital Media, Direct Marketing and Information Technology to coordinate multi-channel marketing campaigns.Manage budget and re-order points for all necessary campaign print components.Create schedules for outbound workflows using Interactive Intelligence (I3) Interaction Administrator and Interaction Supervisor applicationsPlay integral role in the ongoing customization of custom Microsoft Dynamic CRM enhancements; as well as of our custom marketing segmentation software for use in all mass constituent communications.

Virginia Beach, Va

Responsible for creation and management of contact center fundraising campaigns from concept to final reporting.Coordinate all activities in the production of fundraising projects for an array of internal clients.Evaluate and reconstruct development strategies, determine criteria for target audience, analyze front end to determine productive segments and if warranted, deactivate subsets of the audience not performing to standards.Assemble and coordinate campaign trainings and small group testing, monitor and debrief with agents and coaching personnel.Write scripts and follow-up letters as needed.Work in collaboration with Direct Marketing creative team to produce direct mail and email packages, maximizing integration of all marketing channels in an effort to achieve optimal results.Report results to marketing team, including evaluation of individual agent performances, control group analysis, long-term value reporting and pledge participation and fulfillment.Maintain project designs and related documentation.Coordinate with vendors when necessary to produce projects, traveling to vendor sites if needed.

Virginia Beach, Va

Responsible for completing direct marketing traffic and production reports.Assist production manager with negotiating production materials for print, video and audio duplication, packaging and mail shop services.Responsible for all administrative functions for production department and department manager.