Heidi Nicholas Email and Phone Number

• Overseeing sales and operations processes, procedures, and systems for two studios (Palm Desert and Palm Springs locations) based on Orangetheory standards• Cultivating and maintaining a team based on an open door work environment and building professional relationships that create success for both staff and owners• Social media management/marketing and creation via Canva and approved channels• Working with influencers and B2B partnerships to grow brand recognition• Advertising and sales, including using CRM data and market analysis• Utilizing drip campaigns to increase customer engagement and conversion• Analytical analysis of data from social media platforms to increase engagement• Facilitate monthly staff meetings, schedule creation and payroll management• Recruitment, onboarding and off-boarding• HR management of promotions, wage analysis as well as disciplinary action and documentation• Employee management of two studios using strength based management to ensure constant development and ongoing education and training of staff members• Ensuring all front desk processes are followed including, check-in, class reconciliation, late fee charges, pulling cross regional members, alert creation and management, monthly promo training and billing• Maintain a clean studio and lobby as well as creating cleaning guidelines and checklists for front desk staff and coaches• Creating an inviting and enthusiastic environment for members through building professional relationships and consistent engagement through multiple channels including in studio, telephone and social media• Customer relations including handling customer complaints and concerns/suggestions through quick but accurate decision making that benefits both members and the studio• Lead management and creation through Orangebook and other marketing channels• Review and analyze KPI's• Ensure studios meet corporate standards through business practices, systems, and processes• Perform audits

• Responsible for overall customer experience by providing the best service as well as mediating any customer issues that arise• Holding a client book to ensure continuing sales and to recruit new clients to the store• Managing social media on multiple platforms including Facebook and Instagram• Social media management/marketing and creation via Canva and approved channels• Working with influencers and B2B partnerships to grow brand recognition• Advertising and sales, including using CRM data and market analysis• Utilizing drip campaigns to increase customer engagement and conversion• Analytical analysis of data from social media platforms to increase engagement• Vendor/Sales representative relations and follow up regarding purchase orders and delivery• Ensuring buying budget is followed and maintained for all upcoming orders and deliveries• Traveling to trade shows and events to purchase and attain 'on trend' knowledge• Creating schedule and managing payroll• Ensuring merchandising is to company standard• Lead overall store earnings by driving top line sales while managing controllable contribution• Manage the team who ensures the efficient and effective handling of all merchandise from shipment receipt, processing and replenishment systems• Drive results through creating short-term plans and long-term strategies, processes, and events that create a positive in-store experience for both our store team and our customer• Manage and measure progress and results against key targets• Ensuring maintenance is done on a regular basis and as needed to store

• Responsible for overall customer experience and service• Vendor/Sales representative relations and follow up regarding purchase orders and delivery• Ensuring buying budget is followed and maintained for all upcoming orders and deliveries• Traveling to trade shows and events to purchase and attain 'on trend' knowledge• Social media management/marketing and creation• Working with influencers and B2B partnerships to grow brand recognition• Advertising and sales, including using CRM data and market analysis• Utilizing drip campaigns to increase customer engagement and conversion• Analytical analysis of data from social media platforms to increase engagement• Creating schedule and managing payroll• Ensuring merchandising is to company standard both in store and apothecary• Lead overall store earnings by driving top line sales while managing controllable contribution• Manage the team who ensures the efficient and effective handling of all merchandise from shipment receipt, processing and replenishment systems• Drive results through creating short-term plans and long-term strategies, processes, and events that create a positive in-store experience for both our store team and our customers• Manage and measure progress and results against key targets• Ensuring maintenance is done on a regular basis and as needed to store and café premises

• Manage and lead employees by creating a team first culture• Manage payroll based on corporate matrix• Responsible for employee schedules and assisting with promotions• Conduct employee relations meetings through an open door policy• Create and conduct new hire orientations for employees• Conduct monthly meetings with staff regarding operational procedures/policies and OSHA training• Ensure employee retention and reduce turn over• Responsible for recruiting and hiring for the store as well as employee reviews• Complete new hire on-boarding including new hire paperwork• Process forms regarding benefits, PTO and workers compensation• Process and submit payroll and time clock management• Weekly conference calls and corporate store visits• Travel to other locations to assist with HR functions• Drive results through creating short-term plans and long-term strategies, processes, and events that create a positive in-store experience for both our store team and our customers• Manage and measure HR systems progress and results against key targets• Inventory Management and loss prevention • Visual merchandising and floor plan planning • Fixture inventory and management• Create employee schedule

• In store and on site customer service• Visual merchandising of store• Brand image and marketing of company• Visual planning for weddings, birthdays and corporate events• Management and scheduling of employees• Creating sales matrix and maintaining ADS and UPT• Advertising and sales• Consultations with current and prospective customers• Responsible for managing payroll• Creating Excel spreadsheets for weekly and monthly order review• Business has been featured in numerous publications including Berks County Living and The Reading Eagle