Heidi Otteni Email & Phone Number

• Marketing campaigns: online and print• Graphic design: logos, print collateral, • Social media campaigns: plan and content creation• Websites: design and manage• Photography: vacation homes, rentals and real estate

Sunriver, Or

• Create and manage marketing campaigns, online and print• Content and copy for optimizing SEO and manage SEM• Analyze internal and external data for optimum ROI• Design advertisements for print and web• Manage website and other property listing sites• Social media updates• Photography

• Managed existing corporate relationships culminating at the banquet fundraiser• Created new corporate relationships and increased corporate fundraising • Tracked corporate logistics for the event; lead company hosts for 800 banquet attendees• Built, edited and designed the 56-page banquet manual• Designed and wrote e-newsletters, mailings, website updates and flyers

• Wrote monthly newsletters, advertisement bulletins, and website/social media materials• Managed and created online forms, uploaded website material, and created fliers/banners• Recruited volunteers; organized volunteer training events and programs for 200+ people• Lead major fundraising efforts, including media details and logistics• Appeared on news program, videos, and in front of large audiences to promote• Created an umbrella brand for seven camps; increased participants by 28%• Managed volunteer teams of ten to 100 people and staff team of seven people• Managed the budget for two groups within the organization

• Managed research studies progress from initial concept to completion• Conducted interviews, observed focus groups, and wrote survey questions • Wrote market research reports for various research studies • Designed presentations and created data files to highlight key research findings• Secondary research and reports for various industries and products

• Organized ICON’s participation in trade show and industry events• Managed development program to test product design and development• Established and maintained systems for the transfer of information including sales figures, product receiving, purchase orders, and dealer orders• Organized and implemented the first inventory control system for Portland office• Managed budget for design and development reference samples and the Portland office account

Mba, Marketing

MBA, with electives in Marketing and Entrepreneurship

Journalism, Public Relations, Advertising, And Applied Communication

Journalism, with emphasis in Public Relations