Heidi Parker Email & Phone Number

Cedar Rapids, IA, US

Madison, Wisconsin, US

Responsible for the launch of the Renewable Energy Tariff - Community Solar program in both our Iowa and Wisconsin territories. This includes the strategic origination of future projects as well as the management of the day-to-day program activities, marketing & communications, and program customer experience.

Remote, US

• Responsible for both the strategic oversight and the execution of the day-to-day development, management, service, and operational aspects of domestic workforce product strategies.
• Act as a strong customer advocate to provide insight into the educational market and competitor trends (30+ customer interviews in last 12 months)
• Develop and manage strategy and roadmap for domestic ACT WorkKeys Assessments & the National Career Readiness Certificate ($21M) and ACT WorkKeys Curriculum ($2M)
• Manage vendor and in-house scrum teams (five) to ensure business priorities align with the planned development work (approx. 50 features in last 12 months)
• Utilizing Agile methodology, prepare epics, features, and prioritize while working closely with the product owner and other key business owners
• Responsible for achieving volume, revenue, and margin targets as well as other key performance metrics

Remote, US

• Strategic Visioning – Product Line ManagementAnalyze data, customer feedback, and other information to determine goals and objectives while able to communicate in clear, easy to understand formats.
• Facilitated product development ideation sessions with product managers to provide graphic depictions of customer value proposition, strategic storytelling for product managers to communicate a vision and journey
• Provided a proven strategic framework that analyses historical and current realities, whole system and big-picture thinking, and implementation strategies to increase the impact

Remote, US

• Supported workforce and post-secondary products from long-term road map to implementation in partnership with business stakeholders and IT service teams
• Identify and define product features, ensuring functional integrity across products
• Acted as single point of contact across all service areas for product related decisions
• Responsible for working with other Product Owners and Service Owners and stakeholders in the bundling of product backlog items into implementable initiatives at the Scrum and Sprint backlog level
• Acted as subject matter expert when leading process optimizations, role definition, and responsibilities during company Agile transformation

Remote, US

• Coordinated, oversaw, and managed production process steps essential to producing customer deliverables.
• Responsible for the management of the editing and scoring teams for handling confidential student data and creation of student and client reports
• Delivered training to regular and contingent staff for multiple programs (6 regular, full-time employees and 20 associate team members)

• Developed specialized E-Marketing Blasts and Drip Marketing by partnering with Swiftpage, a leading email marketing and sales force automation software
• Participated in Marketing Team and new Software Implementation Team
• Responsible for quote estimating and production coordination for sheet-fed and digital printing jobs

US

Enhanced and maintained several schedules that track numerous titles in development throughout the company. Coordinated the electronic and hard-copy files for publication between several compositors, Production Department, Editorial Department and printers.Developed and implemented specific departmental procedures based on needs of the company and trained.

Responsible for quote estimating and production coordination for sheet-fed and digital printing jobs.Assisted Sales Representative with presentations and marketing materials as neededCold call sales plus follow-up customer contact on quotes.Developed, designed and executed quarterly newsletter and other marketing materials.Assisted Pre-Press Department.

West Des Moines, Iowa, US

Coordinated with the Marketing Communications staff and outside suppliers in the presentation, creation, production and implementation of quality communications for MCG’s internal and external clients (Fortune 500).Estimated preparation for multiple piece printing, packaging and distribution. Worked closely with Design Team of designer, copywriter and.

Ba, Graphic Communications

Certification, Graphic Design

Education record