Heidi Rademacher Email & Phone Number

Kirkland, Wa, Us

Seattle, Washington, United States

Helping people and companies build strategic workplace strategy solutions to accelerate growth, increase capacity and drive impact with the top consultants curated across marketing, communications, creative, and program and project management.

Designed Experiences and Events that enhanced the visibility of the adidas brand and connected with key audiences to drive brand affinity. Led creative agency relationships and guided internal cross-functional teams to balance input across multiple stakeholders.

Created experiences and strategic programs to drive engagement, loyalty, and revenue for advertising partners. Defined and oversaw multi-year global partner strategy to support $10B ad business, including market expansion (22 markets globally), new partner-type integration (nearly 4,000 partners across 4 partner-types), new benefit piloting, and delivering partner insights and data.

Greater Seattle Area

Seattle, Wa

Drove marketing strategy with top Agencies, SMB/Reseller Partners and Technology Partners.

Redmond

Led the Xbox Category and created and deployed premium experiences which showcased Xbox One in the retail environment, ultimately driving sales, and building fans.

Redmond, Wa

Drove Xbox brand & console purchase intent through strategic partner co-marketing programs with key US & Global Entertainment & Gaming Apps. Drove Xbox Live engagement and contributed to the Xbox Live Gold membership value prop by developing exclusive and/or differentiated content & experiences with our app partners.

Managed marketing relationships with key AAA 3rd party publishers to drive Xbox share of wallet and revenue. Set global strategies and built toolkits to enable subsidiaries to hit local targets and drive console attach.

Led the Games for Windows (GFW) initiative resulting in a marketing and technical-based program supported by more than 20 publishers, 60+ titles carrying the GFW brand, global retail PC-category re-branding, and global consumer marketing programs.

Marketing Manager for PC Gaming

Las Vegas, Nevada Area

Executed marketing initiatives supporting the 4,500-room Four-Star resort, 1 million-square foot convention center, 12,000-seat event center, and world-renowned casino. Enhanced brand positioning and delivered new business through strategically developed national advertising campaigns and promotions. Initiated and developed marketing programs in support of national concerts, tours and events.

Built and executed comprehensive and creative marketing, advertising, promotion, and membership programs to launch and sustain Paul Allen’s $250 million interactive music museum (www.emplive.org).