Heidi Raschke Email & Phone Number

St. Paul, Minnesota

As Senior Producer of the local versions of Morning Edition and All Things Considered, I work closely with MPR hosts and other producers to bring Minnesotans the most important stories from around the state every day.

Greater Minneapolis-St. Paul Area

Content strategy business. Key projects: SEO optimization of 3M product descriptions for Nina Hale Inc. Digital content creation and editor of "VoiceOverAchiever" book for Celia Siegel Management. Development of strategy and content for Minnesota Children’s Museum health text messaging pilot project. Writer/editor for national health and wellness magazine Experience Life. Editor of special projects for Mpls.St.Paul regional/city magazine. Writer for UnitedHealth Group’s health and lifestyle… Show more Content strategy business. Key projects: SEO optimization of 3M product descriptions for Nina Hale Inc. Digital content creation and editor of "VoiceOverAchiever" book for Celia Siegel Management. Development of strategy and content for Minnesota Children’s Museum health text messaging pilot project. Writer/editor for national health and wellness magazine Experience Life. Editor of special projects for Mpls.St.Paul regional/city magazine. Writer for UnitedHealth Group’s health and lifestyle magazine ReNew, reaching 1.8 million readers aged 65-plus. Writer for Next Avenue, national lifestyle website from PBS reaching 1 million users aged 50-plus. Writer/editor for Secrets of the City local news and events website. Writer of viral “10,000 Takes” prom story for the Star Tribune. Show less

Minneapolis, Minnesota, United States

NEON is creating a Culture of Entrepreneurship in North Minneapolis through its innovative community-led approach to business development. As Director of Marketing, Communications and Grants Writing, I'm responsible for the creation and execution of grant-seeking and narrative strategies that promote NEON’s mission, vision, values, and strategic goals for growth. By building and supporting a diverse, multi-cultural community of entrepreneurs, NEON is closing Minnesota's racial equity gap one… Show more NEON is creating a Culture of Entrepreneurship in North Minneapolis through its innovative community-led approach to business development. As Director of Marketing, Communications and Grants Writing, I'm responsible for the creation and execution of grant-seeking and narrative strategies that promote NEON’s mission, vision, values, and strategic goals for growth. By building and supporting a diverse, multi-cultural community of entrepreneurs, NEON is closing Minnesota's racial equity gap one entrepreneur at at time. Our multi-million Grow + Thrive Northside Campaign is a key part of this strategy. Learn more at: https://www.neon-mn.org/support-neon. Show less

370 Selby Avenue

As director of communications & content development for BetterWorld Partners, I help our mission-driven clients harness the power of storytelling to change lives, connect communities, and spark action. Our values-driven team of consultants works with individuals and organizations in three areas: Storytelling, Intercultural Development, and Authentic Leadership. We do this work in three ways: Coaching (individuals), Workshops (teams), and Co-Creation (organizations). My current and recent… Show more As director of communications & content development for BetterWorld Partners, I help our mission-driven clients harness the power of storytelling to change lives, connect communities, and spark action. Our values-driven team of consultants works with individuals and organizations in three areas: Storytelling, Intercultural Development, and Authentic Leadership. We do this work in three ways: Coaching (individuals), Workshops (teams), and Co-Creation (organizations). My current and recent projects include: "Storytelling Matters: So What's Stopping You?," a workshop designed to help those in the nonprofit sector overcome barriers to effective storytelling (given at 1440 Multiversity and through the Minnesota Council of Nonprofits); grant-writing/communications/development for the African American Leadership Forum (AALF), Coalition of Asian American Leaders (CAAL), LatinoLEAD, Minnesota Multifaith Network (MnMN), Northside Economic Opportunity Network (NEON), Regenerative Agriculture Alliance (RAA); and focus-group reporting and storytelling for ACT Research. Show less

Greater Minneapolis-St. Paul Area

Channel editor for Next Avenue, national PBS lifestyle website for people ages 50-plus, reaching 2 million users a month. Key achievements: Developed and implemented content strategy for Artful Aging special project. Edited and created Artful Aging e-book. Regularly wrote arts and features stories and opinion pieces that achieved high reader engagement. Used a variety of story forms to reach and engage writers. Used Google Analytics and other tools to improve SEO for stories uploaded in… Show more Channel editor for Next Avenue, national PBS lifestyle website for people ages 50-plus, reaching 2 million users a month. Key achievements: Developed and implemented content strategy for Artful Aging special project. Edited and created Artful Aging e-book. Regularly wrote arts and features stories and opinion pieces that achieved high reader engagement. Used a variety of story forms to reach and engage writers. Used Google Analytics and other tools to improve SEO for stories uploaded in Wordpress. Managed and edited stable of freelance writers and recruited new writers. Show less

Greater Minneapolis-St. Paul Area

Oversaw day-to-day execution of the largest regional monthly magazine in Minnesota and its digital offshoots, including social media, e-newsletters, web content, and promotions. Worked closely with leadership to communicate print and digital strategy and vision to editorial staff, and then execute that vision. Hands-on assigning editor for front-of-book, travel stories, features, and arts coverage. Key achievements: Spearheaded digital integration. Led team through transition while increasing… Show more Oversaw day-to-day execution of the largest regional monthly magazine in Minnesota and its digital offshoots, including social media, e-newsletters, web content, and promotions. Worked closely with leadership to communicate print and digital strategy and vision to editorial staff, and then execute that vision. Hands-on assigning editor for front-of-book, travel stories, features, and arts coverage. Key achievements: Spearheaded digital integration. Led team through transition while increasing newsstand sales and digital traffic and improving quality of content both in print and digital. Produced award-winning content across platforms. Show less

St. Paul, Mn

Set editorial direction for daily newspaper’s health, food, lifestyle, and arts coverage, including breaking news, features, profiles and reviews. Developed print and digital niche publications to reach new audiences and create new revenue streams. Managed staff of 40 people—designers, assigning editors, critics, reporters, and copyeditors—to produce weekly features sections, daily arts page, a monthly home and garden magazine, a website for busy moms, and other digital and print niche… Show more Set editorial direction for daily newspaper’s health, food, lifestyle, and arts coverage, including breaking news, features, profiles and reviews. Developed print and digital niche publications to reach new audiences and create new revenue streams. Managed staff of 40 people—designers, assigning editors, critics, reporters, and copyeditors—to produce weekly features sections, daily arts page, a monthly home and garden magazine, a website for busy moms, and other digital and print niche publications. Key achievements: In times of dwindling staff and budgets, reinvented features department with a focus on developing niche publications with an emphasis on standalone digital properties. Successfully launched and ran MinnMoms.com website. Launched several successful e-newsletters, including the popular Cookie-A-Day e-newsletter. Successfully reinvented Spaces magazine, saving the company $500,000 annually while improving editorial content and design. Led team during multiple transitions and had consistently good morale. Produced many award-winning stories including winning an ONA best blog award. Show less

Minneapolis, Mn

Set editorial direction for bimonthly national entertainment magazine. Supervised art directors, section editors and staff writers. Worked with dozens of freelancers nationwide. Allocated annual freelance budget of more than $200,000. Assigned and edited all features. Oversaw creation of two distinct Request versions. Oversaw magazine redesign. Oversaw reinvention of www.requestmagazine.com. Oversaw expansion of gaming and movies coverage. Wrote cover lines and feature headlines. Planned yearly… Show more Set editorial direction for bimonthly national entertainment magazine. Supervised art directors, section editors and staff writers. Worked with dozens of freelancers nationwide. Allocated annual freelance budget of more than $200,000. Assigned and edited all features. Oversaw creation of two distinct Request versions. Oversaw magazine redesign. Oversaw reinvention of www.requestmagazine.com. Oversaw expansion of gaming and movies coverage. Wrote cover lines and feature headlines. Planned yearly editorial calendar. Show less

Greater Minneapolis-St. Paul Area

Managed production for monthly national entertainment magazine. Assigned and edited front-of-book section. Worked closely with editor to generate story ideas and plan issues. Supervised assistant and associate editors and interns. Copy edited magazine to conform to AP style. Wrote features and reviews. Served as letters editor. Responsible for meeting final production deadline.

Produced and updated news, sports and tech pages of Web site for daily newspaper. Produced and managed special online features. Served on newspaper-online integration committee. Worked closely with Tech team to redesign online tech page and create online-based newspaper feature.

Greater Minneapolis-St. Paul Area

Edited travel and events sections of online city guide twincities.sidewalk.com. Produced and managed special features, including prominent packages published nationwide. Produced home pages for travel and events sections. Worked closely with designers and illustrators to develop story design concepts. Supervised associate and assistant producers. Worked with wide array of freelance writers, illustrators and designers to produce features. Allocated budgets. Wrote features for MSNBC.

Greater Minneapolis-St. Paul Area

Copy edited online city guide twincities.sidewalk.com to conform to AP style. Wrote arts and entertainment features and theater reviews. Edited briefs and features for Events section. Supervised short-term copy editors.

Greater Minneapolis-St. Paul Area

Copy edited weekly alternative newspaper and monthly gay and lesbian newspaper to conform to AP style. Wrote headlines, photo captions and teasers. Managed copy flow. Responsible for meeting final production deadline. Served as acting editor in editor's absence. Served as letters editor. Supervised freelancers and part-time copyeditor. Worked closely with staff writers. Wrote film reviews, theater reviews, features, news briefs and arts previews. Generated story ideas.

Greater Minneapolis-St. Paul Area

Copy edited monthly city magazine to conform to Chicago style. Wrote "Winners" column, features and arts previews. Worked closely with features editors to shape stories. Generated story ideas.

Greater Minneapolis-St. Paul Area

Copy edited monthly computer tabloid to conform to Chicago style. Wrote headlines and photo captions. Coordinated editorial production process. Managed copy flow. Responsible for meeting production deadline. Served as letters editor. Supervised interns.