Heidi S. Email & Phone Number

Remote

As an account manager I assist my clients with full brand management consultation, including digital media, public relations, SEO and marketing initiatives. With a focus and expertise in brand management, marketing strategy, operations and project management, I serve as the liaison between clients and the Findsome & Winmore Creative team, ensuring that marketing efforts are within scope and on-target.Findsome & Winmore is a full-service digital marketing agency where our job is to FIND and WIN new customers for our clients. We do this by leveraging digital tactics (like websites, SEO, social media, apps, and content management) combined with tried-and-true marketing methods (such as brand design, print collateral, advertising, and public relations). All of this is anchored by a strong, strategic marketing plan and our commitment to our clients –– both of which serve as our guiding light.

Remote

•Propose brand strategy tactics for clients including full strategy architecture and brand audits. •Develop detailed proposals with high-level roadmaps tailored to brand’s goals and needs.• Provide detailed briefs to stakeholders and assist with scheduling projects and QA before send off to client.•Provide insightful reporting throughout project’s lifecycle.•Liaison between clients and ad agency teams.•Invoicing for all assigned clients.•Manage internal and external budget expectations while supporting the project team through the lifecycle of the project.

Orlando, Florida Area

• Team leadership and workforce management.• Oversee and coordinate project management of creative and sales projects.• Coordinated project workflows identifying potential roadblocks to project completions.•Implemented businesses processes ensuring they were standardized and documented for ongoing team development.•Tracked marketing budgets and ensure we remained within scope.•Led implementation, communication, and training when launching or transitioning to new technology.• Improved sales closing percentage and revenues by streamlining operations, budgets, payroll, coordinated ongoing training and workforce leadership of sales team.• Set up ongoing audit of marketing programs and sales channels.

Orlando, Florida, United States

•Developed and managed project timelines and workflow.•Assigned tasks to the creative team and web developer and briefed them on each request.•Effectively planned marketing campaigns with teams and partnered in the creative brainstorming processes. •Scheduled deliverables with full brief and managed communication of project progress with stakeholders. (Search/social, print, landing pages and video pieces)•Monitored timelines and budgets to remain within scope.•Proof deliverables and QA the functionality of digital material, landing pages and full websites before launch.•Maintained an updated knowledge on product and market changes to properly QA materials.

Orlando, Florida Area

• Oversee division’s reporting and analytics • Monitored budgets, KPIs and ROIs. •Ensured consistent and reliable access to reporting data for marketing channel managers.•Managed the data feeds that powered the advertising and marketing automation platforms such as MailChimp, HubSpot, Zoho and reporting tools such as Tableau.• Produce, analyze and present reports to the marketing and call center leadership teams.• Analyze marketing data and related expenses to identify KPIs that support profit increase and marketing cost effectiveness.•Audit sales and commissions payouts of call center operations.•Produce reports with executive summaries for leadership meetings, to track marketing and sales conversions.

Orlando, Florida Area

• Interact with Westgate customers through inbound/outbound calls. Booked their vacations, cross sale additional products/services in order to enhance their vacation experience, all while providing outstanding customer service and effective conflict management whenever needed to ensure satisfaction.

Orlando, Florida Area

• Respond to customer’s needs through inbound/outbound programs. • Update customers on company services & cross sell them on new programs.

Santo Domingo, Dominican Republic

• Fostered and grew client/agency relationships, reflecting in revenue growth for our clients and agency. •Manage advertising campaigns and events for a diverse portfolio of clients including retail stores and supermarkets, a national bank brand and consumer goods brands.•Determine project's components including concept, event, media, promotion materials to produce and present comprehensive briefs for respective departments.•Manage/Coordinate the workflow of all projects pertaining to clients/brands, creative projects submissions (TV, Radio, Print, and Online materials). • Partner with media planner to oversee client’s interests on media strategy (ad placements, increase sales, awareness, etc).•Provide ongoing updates to clients on deliverables status & deadlines.

Santo Domingo, Dominican Republic

• Monitor rates of competitors on internet vendors sites (Expedia, Hotwire, Travelocity, Orbitz & smaller vendors) and submit new price strategy to maintain competitive pricing.• Submitting reports and presentations to marketing manager & resorts sales department with new programs/offers proposals for local and international market.• Budget/price pacing for our Resorts/Hotels on internet vendors sites after reviewing marketing analysis.• Manage relationship/division projects with our advertising agency of record.

Digital Marketing: Customer Engagement, Social Media, Planning, & Analytics

This course is based on Prof. David Rogers’ course on Digital Marketing Strategies taught to executives that come to Columbia Business.

Bachelor Of Science In Advertising