Non-executive director and current member of the Audit committee. Previously member of the North America committee.

Strategic advisor on a start-up iGaming project, from idea phase to the launch of site.- Operated with a strong and ongoing focus on instituting business growth and development across the Asian and African markets.- Cooperated effectively with company leadership to provide them with advice to secure a timely launch and recommendations to increase growth.- Conducted extensive market research and analysis into target markets and audiences to support the development of business plans.

Start-up in SEO lead generation and online acquisition marketing focusing on Asian markets.- Oversaw and directed a wide range of online acquisition marketing activities with a focus on Asian markets.- Leveraged expertise and experience to generate leads online through employment of SEO strategies.- Instituted improvements in performance while searching for and identifying key opportunities.

Working together with the founders and senior executives in group subsidiaries to develop and execute strategic initiatives. EE Intressenter (Cherry AB) is a privately held investment company, which subsidiaries operate in four diversified areas of online gambling and game development. - Tasked by Group CEO and Bridgepoint to lead the delivery of and provide support to various key initiatives within the group.- Provided strategic business support through employment of expertise of every aspect of ComeOn Group, both from the successful turnaround and merger with Cherry. - Dispensed advice and recommendations to ComeOn Group management and EEI Group Board of Directors.- Performed and supported an MGA and SGA compliance audit for ComeOn Group with a brand portfolio consisting of 23 brands on two technical platforms in several regulatory jurisdictions, leading to significant improvements in the compliance strategy of the group.- Played a key role by overseeing EEI Group compliance project set up and introduction to Group companies, to ensure alignment in corporate policy.- Served in an integral role by executing various tasks for Highlight Games, including orchestrating a change in top management, securing IP rights, developing an incentive program for new management, resolving rights issue for critical investment needs.- Supported the development of new UK banking options for group companies with operations and offices in the UK, cooperated effectively with other Group Companies, and developed ComeOn Group, Gamelounge, and Yggdrasil initiatives.- Assisted on the delivery of the divestment of Restaurant Casino company with EEI Group CEO and Cherry Spelglädje CEO.- Conducted oversight of the effective delivery of the groups legal processes and initiatives.- Actively engaged in and participated as an observer in EEI Group board meetings to share insights and present on key initiatives within the subsidiaries of the EEI Group.

Tasked with, led and initiated actions taking ComeOn Group from two profit warnings to a reverse profit warning in 7 months - Business Finance Audit - Management and workforce restructure - Brand portfolio evaluation and budget adjustment- Game provider and payment service provider agreement aggregation and renegotiations - Service Provider agreements audit - Successful launch of first ever Pay ‘N Play brands under MGA- New performance based remuneration scheme for Customer Service and Payments Operations teams- New monthly KPI based remuneration for Commercial Division; brands and affiliates - Introduced company performance and EBIT bonus for all other teams to engage all to understand the financial health of the company- Move all finance accounting in-house and align reporting procedures. Legacy issues from four different corporate structures and corporate finance teams.- New budget and forecast process- Invoice and approval system - move from manual - Scoped actual reporting data requirements and priorities from Group board and business teams and planning and scheduling their delivery- Nasdaq audit & successful Nasdaq launch - Finance, Legal, Compliance and Affiliate teams reported directly to me- Delivery of Polish, DGA & all Group SGA Gaming license/s - Successfully passed UKGC audit review- Migration of two affiliate systems into in-house program- Restructure of HR team- Onboarded and trained new CEO - Key lead in the DD process of the EEI acquisition. (Bridgepoint and consortium, European Entertainment Intressenter acquisition of Cherry AB) - Established a New Business Development and Projects team, launched dedicated brands for Japan, Germany and a franchisee for Canada- Corporate and operational restructure of group tech company to become second in-house B2C tech platform- Reported to the Chairman of the Board, who was officially acting CEO, although I had day-to day responsibilities and mandate

Key lead in managing strategic new business projects and align working procedures to optimize business potential. Working with the company Board, Head of New Business, Business Development team and CEO to secure smooth, high pace integration supporting company objectives related to management of partners and growth, which includes territorial expansion, B2B activities and acquisition.

After Cherry AB acquisition of ComeOn! brands, responsible to manage the merger of Cherry iGaming Group / ComeOn! companies to become the 'new' ComeOn! group with a wide brand portfolio across two in-house technical gaming platforms.

• Responsible for the overall delivery by Betsson Group to B2B division. B2B division which became the biggest business area of the group.• Within Betsson Group be the internal primary point of contact for all issues related to B2B delivery.• Responsible for B2B partner management.• Continuous coordination with Commercial team to ensure cooperation runs smoothly as well as commercial and technology targets for B2B are aligned.• Direct report about development and delivery status to Betsson Group C-level Management.• Within Betsson Technologies be the primary point of contact for our B2B division.• Oversee technical backlogs and prioritize features according to business value and customer impact.• Prepare business cases for the most important feature and project requests.• In addition to partner requirements and deliveries there are also internal requirements and deliveries; architectural, security, compliance, methodology etc. which falls under the responsibility of the Senior Delivery Manager.• Streamlining technical requirements and requests from the partner and track their delivery status.• Prepare requirements and requests through proper documentation and specification in order to make prioritization decisions in dedicated forums within the Betsson Group to ensure resources for larger scope initiatives.• Manage Technical Product Owner for B2B in Betsson Technologies

Within Betsson Technologies be the primary point of contact for our business partner. Daily work included delivery on items/projects in priority order set by business owner, as well as identifying opportunities for growth and product development in all areas. Our business channels being both on web and mobile web, offering several gaming products and payment providers across three brands. I collect and document requirements and requests for development from our partner and keep track and manage project development between our different development teams across our development centers. My responsibility is to build a stronger relationship by daily communication with high focus on expectation management. Partner is continuously presented with delivery status with regards to both short term and long term projects as well as maintenance development. I additionally prepare requirements and requests with business value in order to make prioritization decisions in dedicated management forums within the Betsson Group to ensure resources for larger scope initiatives.

In this position I was a stakeholder in two larger poker projects. Project managing the migration of the poker business from a newly acquired brand to the Betsson gaming platform. Including the poker website, provider integration and player migration. The other project was being a part of a gaming industry history breaker of coming together with several competitors in finding solutions to the ever toughening poker network market.

Responsible for the results and product strategy of our three Poker products. Maintaining budget targets on revenues and profitability was a main responsibility. Preparing financial product reporting and presented results for management at a Monthly Business review. Responsible for the product development, keeping a road map and monitor that development is done according to set priorities and time lines as well as actively be involved with software development from our suppliers end. We signed three new poker providers during my period as poker manager.Constant monitoring of product placement in comparison to competition. Worked closely in co-operation with internal marketing teams for campaign planning and campaign evaluation. We also arranged several live poker events and due to the success of these later got our poker network to arrange our poker tour. Management of our poker staff, including; Poker Operations Manager, Poker Retention Manager and Poker tele sales. I conducted development and evaluation talks with the team, set quarterly bonus goals as well as conducted salary negotiations. Oversaw and managed our Poker Affiliate sales team even if these were not directly reporting to me.

Co-ordinated product projects and campaigns. Was in charge of the presentation and information of the product on the website and direct customer communication. I was the first point of daily contact for the product department regarding everyday operations. Continously analysed competition regarding campaigns and development. Set up partner promotions and working with CRM to evaluate the results of these campaigns.I was also taking care of VIP Management for Finland, this was our largest poker market.

Responsible for training Customer Support Agents. Evaluated team on service level performance and conduct monthly bonus evaluations with agents. Wrote manuals for customer support in order to improve customer responses in quality and speed.Escalated customer queries to technical department and third parties, such as game providers and payments providers.