Heidi S. Email & Phone Number

Bend, Or, Us

• Comprehensive Marketing Operations and Blockchain Solutions: At Halestorm Media, I lead the development and execution of revenue-driving marketing operations and blockchain services for B2B SaaS startups globally. Specializing in account-based marketing, demand generation, and GTM strategy implementation, I utilize a variety of tools and platforms including 6Sense, Triblio, and blockchain technologies like Kaleido and IBM Blockchain Platform.• Expertise in Marketing Automation and CRM Systems: Proficient in a wide array of marketing automation and email systems (Marketo, HubSpot, Pardot, Sendgrid, MailChimp, Outreach, Yesware, Intercom) and CRM/CDP platforms (Segment, Salesforce, Microsoft Dynamics), I enhance campaign efficiency and data integrity, driving targeted engagement and conversion strategies.• Advanced Data Analysis and Blockchain Applications: Skilled in leveraging analytics tools such as Tableau, Microsoft PowerBI, and Excel to derive actionable insights, I also develop and manage blockchain applications using tools like Remix, Truffle, Hardhat, Embark, and platforms including MetaMask, Coinbase, and Etherscan.io, enhancing operational transparency and efficiency.

Austin, Texas, Us

- Lead Sales Targeting & Pipeline Management: Oversee sales target planning and execution, driving ICP exercises and ABM playbook creation to align sales efforts with high-priority target accounts. Ensure system integration across platforms for seamless operations.- Project Management & Execution: Lead the design and implementation of campaigns, landing pages, and email sequences to support targeted ABM efforts, managing cross-functional teams and workflows. Ensure alignment between sales and marketing for maximum campaign effectiveness.- Strategic Insights & Optimization: Deliver actionable insights through data-driven approaches to optimize performance and drive decision-making for key leadership, focusing on enhancing the sales pipeline and increasing conversions.- Collaborative Leadership: Work directly with CMO and CRO to create a unified go-to-market strategy, ensuring that all activities align with overarching business objectives. Spearhead initiatives that drive revenue growth through personalized outreach and engagement.- ABM Strategy & Systems Integration: Lead the integration of CRM systems to streamline ABM efforts, managing the design and deployment of high-impact campaigns targeted at specific accounts.

Oakland, Us

• Strategic Leadership in Open-Source B2B SaaS: At Outcome Partners, I lead the development of innovative community-to-close programs and tools for open-source B2B SaaS companies. My strategy revolves around transforming the sales process with advanced tools and analytics, significantly reducing the sales cycle by effectively nurturing buying groups towards a streamlined path to closure.• Collaborative Cross-Functional Initiatives: I drive cohesive product marketing strategies, aligning product, sales, and marketing teams under unified go-to-market strategies. My role involves refining messaging and positioning to clearly articulate the unique benefits of our approaches, ensuring they resonate with our target audience.• Data-Driven Customer Insights and Engagement: Leveraging analytics and market research, I guide strategic decisions and uncover new opportunities in the open-source software market. My commitment to customer engagement involves building lasting relationships with key stakeholders, gathering vital feedback to continuously improve our offerings.

San Francisco, California, Us

• Marketing Operations and Analytics Lead at Maze: Managed the complete lifecycle of marketing automation and email campaigns. Spearheaded the integration of marketing automation systems with Hightouch CDP and Salesforce, implementing a system to accurately date-stamp new business stages like MQL. This pivotal enhancement enabled precise tracking from lead to customer and differentiated new business leads from existing business to accurately assess pipeline goals.• Project Leadership and Cross-Functional Collaboration: Directed a crucial project that integrated various systems to enhance lead management and pipeline accuracy. Successfully managed the project timeline and coordinated cross-functional teams to ensure seamless execution and on-time delivery. This initiative allowed Maze to extend the use of their current systems, avoiding costly migration to a new marketing automation platform until further funding was secured.• Training and Knowledge Transfer: Trained and onboarded the new Marketing Operations hire, effectively passing on critical operational knowledge and ensuring continuity in marketing operations. This strategic move fortified the marketing team's capability, aligning with long-term organizational goals.

Los Gatos, California, Us

UserTesting (NYSE:USER) provides a video-first platform where you can see and hear the experiencesof real people as they engage with your products, designs, apps, processes, concepts, or brands.- Led the Marketing Operations and select RevOps Project teams through the UserTesting IPO- Produced MROI Reporting for the CMO which reduced the FY22 Marketing Budget by 27% YoY- Executive sponsor and co-designer of the UserTesting Custom Multi-Touch Attribution Model &Dashboard in Tableau which was built to be used on a self-serve basis by the marketingand sales teams, along with the RevOps Analysts to measure the influence (ARR$) each marketing andsales activities or channels had on a CW deal

Los Gatos, California, Us

- Built the core Marketing Operations function, marketing automation, and team at UserTesting (12+)- Founded the Lifecycle Committee which aligned the Sales and Marketing teams on lead scoring,revenue attribution ARR growth credit, lead/buying group marketing to sales hand-off processes- Led the Marketo Migration Project to completion which increased automation efficiency and speed bynearly 40%

San Francisco, California, Us

Abstract offers designers true version control for Sketch Files (Acquired by Adobe).- Built the core Marketing & Sales Operations function and marketing & sales tech stack- Provided Executive Level support and reporting to the CRO- Led the Intercom to Marketo Migration project- Provided full funnel reporting to the CRO and Marketing & Sales Operations teams

San Francisco, California, Us

Mindtickle is a Sales Readiness Platform for onboarding, product training, coaching and ongoing readiness, that helps fast growing companies to prepare their sales teams and partners in a scalable and effective way.- Built the core Marketing & Sales Operations function and marketing & sales tech stack- Provided Executive Level support and reporting to the VP of Marketing- Led the Hubspot to Marketo Migration Project to completion- Managed Salesforce Product Managers & related Salesforce Projects

San Francisco, California, Us

PubNub is a developer API platform that powers the real-time infrastructure in apps to build engaging Virtual Spaces where online communities can truly connect.- Led the marketing operations and email marketing team, reporting into Demand Generation- Using Optimizely and Pardot, we committed to running 4 tests a week, which resulted in an increase of~25% MQLs YoY (2016 to 2017)- Partnering with IT, we resolved a complicated and critical email deliverability problem which resultedfrom a security breach

San Francisco, California, Us

- Received the PubNub Core Value Award - Innovation 2016- Managed the entire email marketing production cycle, which included design, development, testing,and deployment- Assisted the S/BDR Managers with email marketing and deliverability tips to increase MQL to SALconversion rates

Halestorm Media provided marketing operations and email marketing consulting services to clients from around the globe. Notable clients included: Fitbit, Under Armour, and Microsoft

Bend, Oregon, Us

Agency Revolution is an Insurance Agency Automation Leader that helps insurance agencies attractclients, build relationships, and grow revenue with automated insurance marketing.- Provided training and consulting on an ongoing basis to insurance agency clients to leverage theautomated insurance marketing pre-built campaign programs and content- Performed research to select the marketing automation system we would white-label and offered myrecommendations to the CTO

Us

ViewNow offers software solutions for delivering video on demand content. Its features include: contentlicensing, acquisition, encoding, metadata management, programming, subscriber management,content encryption, marketing, monetization, viewer analytics, and more.- Traveled frequently throughout FY06 to partner closely with product houses in LA to encode videos inH.264 for the first iPhone release- Managed the VOD content distribution calendar on a monthly basis based on rotating licensingschedules