Heidi Werner Email & Phone Number

Boston, Massachusetts, United States

Newton, Ma

Specializing in concept, design and print production. Conduct client-facing project management and vendor management. Design brand identities and translate marketing concepts across all media, including promotional materials, sales presentations, trade show booth layouts, websites and online branding. Experience with both B2B and B2C projects. Maintain strong relationships with diverse clientele across multiple industries. Partial Client List: Hologic • Microsoft • Kroll Bond Rating Agency • Suffolk University • Conover Tuttle Pace • More Advertising Agency • Walmart • Armstrong Ambulance • Lupus Foundation of America • Newton Nomadic Theater • Pellerin & Salomon Real Estate Services • Gibson Sotheby's International Realty Homes.

Greater Boston

Supported the marketing team which worked closely with internal teams and external partners to deliver innovative and impactful solutions for the EdTech industry. Created science + higher education focused, visual assets for web, email campaigns, social media, displays ads, infographics and a range of print materials.Developed presentation decks for sales to pitch new business, and created ebooks and case-studies to share the benefits of virtual lab simulations and software experience. Balanced multiple projects successfully to meet deadlines, tracking projects while collaborating across different channels with different priorities.

Rockland, Massachusetts, United States

Contracted to create, and support new retail programs, and product campaigns, for high-quality baby products. Supported both Communications and Brand Marketing by designing in-store and promotional graphics for both print and digital channels. Graphically lead a new retail program called TAILORED. “TAILORED” was born, which is a first of its kind, customization stroller program. Located at the UPPAbaby HUB in Boston, I designed and executed the brand ID, retail signage, collateral and digital elements. Other deliverables ranged from designing hang tags, evergreen posters, edits to product brochures, digital banners, social, landing pages and consumer email blasts. Collaborated with the design department to develop their new global messaging and look for 2022. Managed print projects with both print and promotional vendors. Enjoyed retail site visits and prepress checks.

Newton, Massachusetts, United States

Executed projects for 15 brands and 50+ products, including private label brands sold at Target • Walmart • Walgreens • CVS. Developed packaging designs from creation to final production, which entailed modifying designs for certain retailers, extending packaging to support new releases, and addressing bilingual packaging. Managed brand integration for beauty care, grooming and sexual wellness brands. Collaborated with marketing and product development on extensive product research. Devised a branded storytelling approach for plusOne products, helping to revolutionize the sexual wellness industry at mass retail. Created digital and print collateral for new product campaigns. Produced temporary displays and brand signage to influence impulse retail purchases. Organized and facilitated photoshoots for product galleries, web banners, signage, in-store POP displays, social media ads, and product packaging. Delegated work to designers, led brainstorming sessions, and established processes; brand guides and creative briefs to ensure maximum efficiency with limited time and resources.

Collaborated with marketing on a variety of print and web projects. Developed new and refreshed logos, brand identities and integration. Produced quarterly newsletters, web banners, event invitations, signage and brochures for The Aviv Rehabilitation Center • The One Group • Weinstein Hospice.

Boston, Massachusetts, United States

Began at Gillette as designer. Promoted to art director, and soon after, design manager. Executed and designed marketing campaigns. Optimized design solutions with marketing department, vendors, and engineers. Managed project workflow for a five-person team of production artists and designers. Led client presentations, focus groups, and photoshoots. Enhanced design solutions for promotional campaigns, retail displays, and in-store signage. Launched Cool Spray deodorant and worked on M3Power and Venus razors, and Duracell PowerPix. Produced directional and creative guidelines for the Shopper’s Solution initiative. Retailers include Target • Walmart • Walgreens • CVS • Best Buy • Home Depot.

Westport, Connecticut, United States

Art Director for promotions department.Developed communication materials with creative directors and account managers. Directed all stages of creative process, including brainstorming sessions and photoshoots. Managed team of illustrators and junior art directors. Assisted in launch of Dove's face care product line. Created last-minute designs for POP sales, brand brochures, retail posters, sell sheets, direct mail, and co-promotional logos. Clients include MasterCard • Unilever • Nestlé • Martha Stewart • Women's Entertainment TV • Heineken.

Stamford, Connecticut, United States

Graphic Designer. Internal Network, Marketing Services. Designed promotional merchandise, concert pre-passes, multimedia presentations, sweepstakes ads, invitations, logos, trade show collateral, and affiliate sales kits for CMT and TNN cable networks.

Bfa, Fine Art / Graphic Design, History

Activities and Societies: Equestrian TeamParticipated in Art Shows

Education record