Heidi White Email and Phone Number
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Lead with heart, do the right thing, stay true, make the world a better place. These principles have been my north star throughout my 20+ year career as a strategic marketing communications professional. In-house? Check. Agency work? Check. Non-profit and CSR? Check. Deep passion for social impact work? Double Check.I have had the privilege of working with some pretty awesome companies, brands and people, from scrappy startups to billion dollar corporations with 12,000+ employees. My career has spanned multiple sectors: food, beverage, wine, consumer packaged goods, agriculture, travel and tourism, hospitality, wellness, healthcare, retail, education, non-profit, outdoor wilderness, and e-commerce. Have I climbed a pop up rock wall in San Francisco's Union Square in the name of getting a good media shot? Yep. Have I shopped at midnight for the right prop when an event shipment went MIA? Yes, that too. Have I hand delivered food donations and cried happy tears knowing that my work is making a difference in the lives of kids whose families are struggling? I have. I've also provided straight talk (aka strategic counsel) to many a CEO navigating a crisis, issue or brand challenge.Nimble, creative, scrappy and curious, I love connecting the dots, finding that kernel of gold, and creating those aha moments that help an organization make an impact, rise above the noise, tell their story. With substance. What you see is what you get. I like to keep it real, and I have both grit and compassion. Corporate social responsibility and social impact work light my fire and I've been fortunate to spend the past 15 years building and directing mutually beneficial public, private, NGO partnerships and events to help address key social issues: hunger, education, literacy, economic development and sustainability.People know me as a fiercely loyal furbaby mama, Valley Humane Society board director, Canine Comfort and Paws to Read Therapy team member, dog and kitten rescuer, skier, paddleboarder and yogi who relishes the outdoors and a good laugh. Now and again I am known to hula hoop in the office or on Zoom to make my team smile. So that's a little about me. All the nitty gritty details are below. How can I help you?
Off Madison Ave
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Senior Vice President PrOff Madison Ave Oct 2020 - PresentPhoenix, Az, Us- Develop and lead communication strategies, integrated marketing communications programs and events that consistently deliver results for clients across multiple sectors: food & beverage, travel and tourism and non-profit, among others.- Direct corporate social responsibility, social impact, cause marketing programs, events and partnerships for agency clients. Lead a food insecurity initiative that most recently was the client's most successful campaign in the past 6 years, increasing media coverage 344% and contributing hundreds of thousands of meals to families in need. Built and sustained non-profit partnerships spanning more than a decade. - Direct issues, crisis and reputation management initiatives covering preparedness, management and recovery. Provide counsel to help clients navigate issues from product recalls and accidents to legal matters. - Track to - and surpass - client KPIs leveraging Brand PR, earned media relations, event marketing, influencer marketing, cause marketing, strategic partnerships, leadership positioning, content development and digital strategies. A recent win includes making a food and beverage brand relevant to younger consumers by increasing the volume of total earned news coverage by 67.7%, generating more than 33 billion earned media impressions. - Lead qualitative and quantitative measurement and analytics across accounts building agency standards.- Lead PR influencer programs, vendor/partner negotiations, team training and mentoring along with client budget forecasting and management.
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Member Board Of DirectorsValley Humane Society Jun 2021 - PresentPleasanton, California, UsBoard Director at the San Francisco Bay Area-based Valley Humane Society providing counsel to the organization through growth and expansion. Advise Valley Humane Society (VHS) as it furthers its mission to create a brighter future for cats and dogs by encouraging and strengthening the bond between people and pets. VHS rescues and rehabilitates companion animals, champions responsible caretaking, shares pets’ soothing affections with people in need of comfort, and supports and preserves existing pet-guardian relationships. This role builds on my longtime involvement with VHS as a Canine Comfort pet therapy team providing mental health and literacy support to youth through its Paws to Heal and Paws to Read programs. -
Senior Vice President CommunicationsFineman Pr Jul 2019 - Oct 2020San Francisco, California, Us- Directed client services for agency clients across industries - from e-commerce, sports, outdoor wilderness, natural foods and non profit to healthcare, wine and food & beverage.- Led five year, multi-million dollar event marketing campaign engaging tens of thousands of consumers at events across three states. From creative conceptualization to training and management of Brand Ambassadors, to on-the-ground management, execution and reporting, program far surpassed client KPIs. - Led event marketing, Brand PR, social impact, corporate communications, influencer programming, and reputation management for the agency's longest running account, a billion dollar private food company, building and retaining brand equity for the client over 20 years' time. - Built and directed corporate social responsibility, social impact and cause marketing programs, events and partnerships for agency clients raising millions of dollars, contributing nearly two million pounds of food and creating measurable improvements in the lives of 5,300 elementary students. Built governmental and community alliances to help affect change. Developed corporate giving criteria to systematically guide and grant allocation of resources.- Safeguarded client reputations through issues, crisis and reputation management initiatives - from preparedness and management through recovery. Counseled senior executives providing media training, messaging workshops, scenario planning, crisis training and tabletop drills to help navigate myriad crises and issues. -Developed and led impactful client programs leveraging Brand PR, earned media relations, influencer marketing, sponsorships, sampling, experiential marketing, cause marketing, strategic partnerships, leadership positioning, content development and digital strategies.- My role on the executive team touched new business development, agency operations, staff development, billability, budget management and forecasting. -
Vice PresidentFineman Pr Dec 1997 - Jun 2019San Francisco, California, Us
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Principal, Independent Pr And Marketing ConsultantHeidi White Consulting 2004 - 2009- Developed integrated marketing communications programs for Bay Area clients to raise awareness and drive traffic resulting in conversion and sales.- Developed event and sponsorship strategy to draw positive attention and engagement. Produced and promoted events. - Created email marketing campaigns to keep clients’ products or services top of mind with target audiences. Tracked engagement rates and re-targeted accordingly.
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Client Services Travel And Hospitality CommunicationsTlc Pr 1994 - 1997Honolulu, Hi, Us- Managed high impact national visibility campaigns for travel and hospitality clients ranging from Hawaii hotels, resorts, cruise lines, restaurants and retail shopping destinations to an island nation in Micronesia.- Generated media exposure and positive resulting coverage via targeted media relations, press familiarization trips and editorial deskside meetings.- Produced and promoted Made with Aloha" Festival and "Grand Chefs on Tour" events, among others, to drive awareness and traffic for clients. -
Pr ManagerAmerican Hawaii Cruises 1992 - 1994- Managed internal and external communications for only American flagged cruise line sailing the Hawaiian Islands.- Developed and promoted concepts for themed cruises and events including sourcing and securing speakers/talent, media relations and media fam development and implementation.- Managed communications for eventual acquisition by Delta Queen Steamboat Company.
Heidi White Skills
Heidi White Education Details
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California State University, ChicoJournalism
Frequently Asked Questions about Heidi White
What company does Heidi White work for?
Heidi White works for Off Madison Ave
What is Heidi White's role at the current company?
Heidi White's current role is Purpose-Driven Communications Executive | Social Impact l Events | Reputation Management l Brand PR | Writer.
What is Heidi White's email address?
Heidi White's email address is hw****@****npr.com
What is Heidi White's direct phone number?
Heidi White's direct phone number is +141539*****
What schools did Heidi White attend?
Heidi White attended California State University, Chico.
What are some of Heidi White's interests?
Heidi White has interest in Children, Snow Skier, Traveler And Avid Bargain Hunter, Outdoor Enthusiast, Soccer And Lacrosse Fan, Golden Retriever Mom And Kitten Rescuer, Education, Certified Scuba Diver, Bikram Yoga Devotee, Animal Lover.
What skills is Heidi White known for?
Heidi White has skills like Media Relations, Crisis Communications, Public Relations, Corporate Communications, Internal Communications, Strategic Communications, Press Releases, Marketing, Brand Management, Marketing Communications, Management, Cause Marketing.
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