Heidi Woerner Email & Phone Number

Lincoln, Ma

- Buying and researching upcoming trends for all 4 seasons of retail for upscale local boutique and plant nursery- Create and construct seasonal displays for retail location- Design store layout for the holiday season and arranged items in optimal locations to grab customer attention to drive sales- Work with high-end clients on style and design of seasonally planted arrangements, annual plantings, perennial gardens, and holiday decor- Developed filing system for paperwork to help productivity on invoicing

Greater Boston Area

• Designer of unique and modern hand-crafted jewelry• Sold online via Aychdesigns.com • Design and set up booth for craft fairs for selling Aych Designs jewelry• Retailed at local Cape Cod boutiques including: Menagerie on Main in Hyannis, MA, M.Brann & Co in Mashpee, MA

Southborough, Ma

- Manage Staff, schedule, prepare and assign specific duties- Develop specific goals and organize plan of action- Design and implement product marketing strategies - Work with clients on design of interior plants and holiday decorations- Manage holiday department: responsible for decorating over 100 corporate buildings in the Boston area- Develop new holiday designs and themes- Create monthly planted flowering plants bowls for clients- Purchasing for plants and holiday decorations- Design and build PowerPoint presentations for client design- Create templates for RFP presentations- Photography and editing photos for marketing materials- Establish and implement new brand and branding material- Design and install new website using Squarespace www.hardingbotanicals.com- Manage all solical media accounts- Attend networking events for company promotion

Osterville, Ma And Boston, Ma

• Create editorial calendar for blog• Identify, recruit and evaluate potential companies and businesses for possible features • Research, analyze and organize all information for daily posts; including photography posts, interviews, vision boards, fashion and company reviews• Design vision boards in Photoshop for the Editor in Chief• Design and create web ads for our online advertisers • Design and implement imagery for social media facets: Facebook, Instagram, Twitter, Pinterest, and Google + • Design and production of marketing materials, advertising, blog branding, email marketing, trade show design and general blog promotion• Take and Edit photos in Photoshop for blog and social media uses

Osterville, Ma

• Collaborate directly with founder/CEO of company to coordinate event duties and responsibilities• Responsible for development of timeline in InDesign and management of client and vendor day of event timelines • Served as a primary point of contact for vendors ensuring seamless execution of events• Developed professional relationships to source, vet and manage key vendors during planning process • Organized and styled photo-shoots for contribution in national wedding magazines• Used Photoshop for the design and development of highly effective vision boards for the Desiree Spinner Events Clients and Blog• Organized and supervise annual interns to ensure office responsibilities were efficiently executed• Designed “day of” stationery for clients based on their aesthetic and event style• Researched and designed advertisements for company promotion: web and magazine ads

Mashpee, Ma

• Responsible for creating/maintaining uplifting environment upon welcoming of guests• Manage and organize reservation list during high demand restaurant hours • Perform end of shift duties as necessary

Hyannis, Ma

• Managed gallery for customer focused retail business• Planned and coordinated the store’s grand opening• Made creative decisions as to what retail products were to be displayed in gallery• Designed and implemented store window design• Worked with artists on pricing and art-work layout • Managed store front and customer service

Falmouth, Ma

• Assisted in the creation of the Bonnie Bracelet• Hammered silver and brass to achieved desired look and strength • Measured and cut metal to length of bracelets • Preformed administrative duties for every day small business needs

Swansea, Ma

• Responsible for landscape and garden design of high-end residential and commercial clients• Communicate and implement designs

Pawtucket, Ri

• Organized and photographed the artist’s works • Interviewed artist to identify goals• Part of team responsible for creating marketing video