Heidi Wohlwend Email & Phone Number

Communications and MarketingPrinted Newsletter: I design, image edit, contribute writing and editing to produce UPDATE, our printed publication released two to three times annually. I manage the direct mailing to our members and donors in addition to the creative work for this combination communications and fundraising magazine. Social Media: I create video, images, and source content from our policy team to create blog posts, or contribute content to spark awareness about secondhand smoke and share information about our work. I've instituted a system of content gathering toward the goal of a regular social media schedule.E-News: I produce eBulletin, our monthly e-newsletter featuring hot topics in smokefree legislation, what Big Tobacco is up to, and news of our critical fight to bring fresh air to the over 40% of Americans who still live or work in secondhand smoke. I assist with curating content, editing copy, and provide layout/design to create and deploy in our email builder for every send.Other: I design and produce marketing collateral for ANRF educational needs. I create additional education campaigns as needed for secondhand smoke awareness, like ANRF's Day of Breathing, or for work in promoting smokefree casinos, or projects like Smokefree Music Cities. I contribute image editing, logo design, color scheme, layout, content, and text editing to these projects, creating collateral marketing or digital art as needed.Donor Relations: Annual Fund/Membership - Major Gifts - Legacy Giving I oversee the appeal design process, including design of direct mail and digital versions, for quarterly renewals, Update mailings, two or three online campaigns annually, plus our year end appeal. I create videos and other content for social media that are specific to fundraising as well. I provide extra stewardship for our major gift prospects in our Advocacy Circle level of giving and create an e-digest plus other moves management communications catered to them.

Uc Davis, Davis, Ca

Prepare direct mail and outreach plan of over 100 projects in support of $660K revenue goal for membership.Have a proven track record for raising the bar on design and communications campaigns. With robust direct mail and creative campaigns raised 30% more money in FY15 than FY14.Implement database training changes for more efficiency and better customer service.Collaborate with staff to prepare for large scale signature alumni events like Picnic Day and Alumni Awards.Manage staffing for all outreach events.Create and maintain new marketing display collateral for all programs.Redesign suite of renewal devices for direct mail and email.Create new brochures and print collateral for all programs.Participate in MarComm meetings to steer campaign creatives for large scale fall and spring drives.Implement new SAA web application in conjunction with campus IET to manage student records.

In addition to managing the Annual Fund, Strybing Circle, and bench program, I took on additional event planning with Garden Feast, an additional naming project - paving stones around our fountain, and planned Garden wide marketing initiatives including community events Lunar New Year and our Annual Plant Sale.

San Francisco Botanical Garden

Managed Annual Fund including Strybing Circle and bench program.

• Created new membership collateral for fulfillment and acquisition, including large-scale direct mailings, new appeals, and monthly renewals.• Produced annual Patron and above-level member event – “President’s Reception.”• Assisted with gala preparation and event planning for the Wine Baron’s Ball.• Coordinated member plant sales, providing coffee and offers for members and an hour early entry.• Directed exhibit openings, and other events including Oxbow Public Market opening.

• Stewardship of member population of 3,500 households; member cards, mailings, information requests• Coordinated members only stargazing evenings, catering to major donors• Artistic Director for the 2007 Green Tie Gala. Provided concept for entire event from table décor to entertainment including an aerial act, and coordination of many details.

Mfa, Creative Writing

B.A., English Literature