Fractional Marketing Leader & ConsultantBrand strategy, communications and planning consultant focused on partnering and coaching internal teams to integrate communications throughout their organizations.

Elevated marketing and communications competencies across the company through creation of market development plans by geography and market sector. As a member of the company’s management team, I served as a strategic voice and educator to the president and my peers in the marketing and communications functions as well as overall strategy and planning.

Created and lead firm-wide market playbook program and strategy across all market sectors and offices with the common goal of improving the firm’s odds of winning work. Develop specific positioning for each market that roll-up and deliver on the RSP brand, vision and mission. Manage internal team of marketing professionals in market development activities and campaigns including proposal strategy and execution, sponsorships, digital and social media content creation.

Develop and implement business objectives and strategies through integrated marketing communications program ownership for consumer thought leadership platform. Hold leadership role for division-wide communications programs including new platform launch and key event planning. Continually revitalize blogger, sponsorship and influencer program for 3M DIY. Develop efficient processes to achieve business results and meet editorial demands Design and manage content-marketing strategy and editorial calendar for 3MDIY Lead internal team and ensure tactical alignment with strategy to execute integrated communications tactics for 3M DIY including content updates, social media, e-mail campaigns, digital advertising, sampling programs, ratings and reviews and promotions Select and manage external agencies and internal resources to align with business objectives while meeting budget requirements Continually benchmark adjacent roles both internally and externally to develop the communications function within the CHIM Division Lead communications strategy for commercialization of new product platform

Developed and owned marketing communications discipline for Valspar’s Global Industrial Business. Directly responsible for creating, documenting and streamlining marketing communications and business processes for General Industrial and Coil business groups. Educated global team, including senior management on brand strategy, communications process and public relations protocol Worked with senior management to develop strategic plan. Created story to effectively communicate plan to key stakeholders for internal buy-in Led first phase of a program to enhance digital footprint for global industrial business through improved website design, content management planning, CRM alignment, social media integration, e-mail campaign management and internal communications Designed advocacy program to increase adoption of water-based paint program in China based on environmental and business benefits Worked extensively with corporate communications to develop and execute plan for acquisition program and developed skill-set in crisis communications. Gained investor relations experience by creating initial investor presentation for Global Industrial business

Built 3M Architectural Markets Department’s communications and brand strategy including key messaging platforms from the ground up. Strategically planned, identified and executed integrated brand communications programs based on strong customer and industry insight for surface and lighting products targeted to the architecture and interior design market at the inception of 3M Architectural Markets Department. Managed and integrated all paid, earned owned and shared segments of the communications plan and consistently developed brand-building key messages and initiatives that aligned with overall business objectives to build customer intimacy, shorten the sales cycle and deliver sales results. Planned and executed robust brand marketing programs to generate targeted media impressions through integrating media relations, social media and advertising tactics for 3M Architectural Markets. Stories and content have been published in all target publications including Interior Design Magazine, Fast Company, Metropolis, Contract Magazine, Architect, Interiors & Sources, Hospitality Design, Star Tribune and Minneapolis/St. Paul Business Journal Managed outside agency and team to develop audience personas for architects, interior designers and contractors for lighting and surface decorating products. Applied segment information to develop brand architecture, naming strategy, key messaging, interactive strategy, advertising, public relation strategy, social media plan and corresponding sales tools for vertical segments including hospitality and retail Planned and executed 3M Architectural Markets’ presence at Milan Week of Design and New York Design Week including management of booth design, public relations interviews, blogger outreach, student contests, thought leadership opportunities and brand execution

Creatively planned, recommended and executed communications tactics based on reach and return on investment for a full line of advertising, brand identity, signage and brand experience products with a specific focus on public relations, social media launch and strategy and community engagement. Successfully managed team including a department-first, job-share role. Mentored and managed work load for employees while coaching them to develop each individual’s skill set and meet business objectives.

Coached and provided consistent leadership to a group of four experienced design professionals for 3M’s Construction and Home Improvement Products Division including Filtrete® Filters and Scotch® Brand Tapes. Served as an integral part of the Command™ Brand cross-functional team. Developed strong relationships with team members and held leadership position on brand, messaging and design.

Provided brand and design leadership to 3M for their international Post-it® Notes and Scotch® Brand Tape lines as well as gained hands-on experience about agency processes and account management.