Heidi Arianna Booth Email & Phone Number

Prince George, Bc, Ca

Prince George, British Columbia, Canada

Prince George, British Columbia, Canada

As a Community Engagement Officer with YELL Canada, I work closely with stakeholders across the Northern BC region to ensure our programming is closely integrated with each community’s values and explore new opportunities for expansion. I recruit new Speakers, Mentors, Judges, and community champions to help spark an entrepreneurial mindset in youth throughout the region. I conduct outreach, onboarding, and coaching where required, and provide ongoing support and coordinate between teachers the bright professional brought into our classes throughout each semester.YELL North provides an alternate curriculum for the grade 12 entrepreneurship course and focuses on fostering an entrepreneurial mindset. Through this program, students learn the art and practice of solving problems, developing a growth mindset, and how to turn an idea into reality. This program brings a number of speakers and mentors from the local business community into the classroom to inspire and provide guidance. Students work in teams to develop a business or social enterprise model around their chosen product or service. These classes culminate in regional and provincial pitch competitions where teams are invited to compete for scholarships (provided as prizes). Each year the YELL North team hosts the annual iCubed Summit - an annual event to kickstart and expose Northern BC youth to innovative businesses and to help to grow their entrepreneurial growth mindset.

Prince George, British Columbia, Canada

Directly engaged with tech-focused firms regarding business strategy, product development, and market expansion. Worked with clients in the Venture Accelerator Program, providing business plan support; with a strong focus on the identification of strategic solutions.Supported the Digital Economy: Rapid Response + Resiliency Program (DER3) program by conducting online presence assessment and connecting businesses to resources and services helping them to overcome technologically-based problems. Outcomes included an increase in online presence, enhanced or new e-commerce capacity, and resolution of point of sales issues. This program helped small businesses and non-profits adapt to the increased shift towards online commerce that has been accelerated by the pandemic.Assisted technology-driven firms to establish themselves and connect with broader markets through entrepreneurial support, and connection to our EIR (Entrepreneur in Residences), and investor networks.Identified local engineering, consulting, and environmental services companies that were properly aligned for new growth and retention abroad. Our team provided an introduction to domestic and international representatives of the Indian Government resulting in opportunity for collaboration on numerous large-scale projects with Indian MNCs.

Prince George, British Columbia, Canada

Contracted through the MITACS’ Business Strategy Internship program, I completed an inductive market research project on regional Clean Tech cluster development. This involved performing data collection and management, categorization of patterns, and deeper digital analysis of trends. The completion of this project facilitated economic analysis and prospect identification: profiling key firms and introducing them to ICS’ network and resources Provided additional market analysis of key sectors: identifying capacity, and developments within the Prince George economy, and worked with established firms to leverage capacity with demand.The Innovation Central Society is a Not-For-Profit Economic Development Agency that serves to cultivate entrepreneurial development, establishing, and growing new businesses. ICS fosters innovation, accelerates commercialization, and promotes regional growth. ICS is funded by InnovateBC and covers the northern interior region of British Columbia.

Prince George, Bc

Prince George, Bc

- VP of External/Corporate Relations (2018 - 2019)- Director of External Relations (January - April 2017)Met with professors and business professionals to construct a strategic plan for the UNBC CSS. Reconstructed the existing sponsorship package, communicating our society's offerings to potential sponsors. Networked with various business owners and employees to secure sponsorship and new relationships.Created various publications and graphics to promote events and market CSS.Managed corporate relations with professionalism and enthusiasm.

University Of Northern British Columbia

Vp of Marketing and Promotions 2017-2019Board of Directors 2019-2021Engaged with my fellow board members, UNBC professors and community leaders to coordinate events and build new opportunities. Organized and hosted various events such as the 2021 virtual symposium on “Covid-19 and the Implications for the Economy of Northern BC", and guest lecture by Armine Yalnizyan, President of the Canadian Association for Business Economics and Senior Economist at the Canadian Centre for Policy Alternatives.Updated online platforms to promote higher user engagement and facilitate re-branding.Networked with business owners and UNBC's academic professionals to build new relationships and gain insight into opportunities for economics students.Created various communications materials (such as publications and graphics) to promote NESS events and opportunities.

Prince George, Bc

JDC West Academic Team Competitor.-International Business 2017-Entrepreneurship 2018Outcomes:· 4th Place in International Business 2017· 2nd Place Skit 2018· 2nd Place Debate 2018· 1st Place in Charity for Most Dollars Raised 2017/2018· 1st Place in Athletics 2017· 2nd Place in Entrepreneurship 2017· 2nd Place in Participation 2017· 2nd Place Intro Video 2017

Prince George, British Columbia, Canada

Engaged directly with municipalities, First Nations, not-for-profits and various businesses. Audited and managed online profiles and web portals for the Love Northern BC Marketing Campaign, the second-largest shop local program in North America. This included modest coding, editing profiles, and managing visual assets for existing small business in past communities and new communities that launched during my employment.Assisted with all stages of the project application process; recorded funding applications into an internal management information system, communicated with applicants, and assisted with application analysis (verified supporting documentation, multi-phase application edits, and drafted final project reports).Summarized raw data and assembled reports for various functions such as; analysis of the 2017 wildfires’ impact on small businesses throughout BC, assisted with robust summary reports to guide the Board of Directors in determining the allocation of $12-$14 million in annual grant funding.Reviewed the feasibility and potential economic impact of project proposals during a comprehensive due diligence process.Supported the approval and successful funding of various projects such as; clean energy ventures, airport and transportation infrastructure improvements, and diverse marketing endeavours.Assisted with internal program reviews, the development of new program tools and conducted a work flow analysis, reporting inconsistencies in internal operational efficiency.Participated in business walks, engaging community stakeholders with new services, and acquiring input that allowed for analysis of private-sector economic health. Worked extensively on the Supply Chain Connector, an online search tool for industrial service and supply business in central and northern B.C. Executed hundreds of cold calls with outstanding success rates and performed back-end user management as required.

Prince George

Contract-based Sales Representative and Brand Ambassador for liquor tastings in the Prince George area.

Prince George

Researched and identified sports teams with robust online presences using KPIs identified by the marketing manager.Developed a social media strategy to increase user engagement amongst target demographics.Created an agenda for organic content, providing a social media plan that took seasonality into account while maintaining the flexibility to create content for unforseen opportunities. Worked closely with staff in a professional manner, ensuring communication was maintained and results were always delivered. Provided reports identifying problems, opportunities, information on demographic trends, and a detailed summary of rivals' strategies.

Prince George

Sales representative for liquor tastings in the Prince George area

Over 4,500 hours of work experience in all phases of pre-fabrication, installation and modifications of Natural Gas Facilities. Followed all safety protocols and precautions, complying with Canadian Welding Bureau and Shielded Metal Arc Welding standards. Passed Mag Particle Inspections and diligently met quality control standards. Mentored apprentices, providing guidance on proper technique and safety. Worked for various oil and natural gas companies such as Petronas, Canadian Natural Resources Limited, Shell, Alta Gas and Spectra throughout the duration of small and large scale contracted projects. Direct employers included Clearstream Energy Services, Macro Industries, Candoo Ltd, Continental Pipeline, Aventur Energy and Big Country LP.

São Paulo Area, Brazil

This exchange provided me with the opportunity to learn a new language, discover another culture, and become a global citizen. Within days of my arrival in district 4620 I was surrounded by an outstanding group of individuals who become nothing short of family. These mentors challenged me to pursue personal growth, linguistic improvement and continual integration into Brazilian society.Living in rural Brazil (Cerqueira Cesar) was a once in a lifetime experience. This Rotary program provides incredible value to the youth who participate. During my year abroad, I made created strong networks and learnt leadership skills that are relevant to all aspects of my life.

Nelson, Bc

Labourer for a re-line crew during store modifications. This included manual labour, removal and replacement of display structures as well as customer assistance and assembly of new displays following precise product schematics.

Bachelor Of Commerce And Economics, Commerce, Economics

Bachelor of Commerce in General Business with a Double Major in Economics

Red Seal Journeyman, Welding Technology/Welder, 94% Average

Completed all coursework in various welding applications such as metallurgy and blueprint reading. Acquired and demonstrated proficiency.

Dogwood Diploma, High School/Secondary Diplomas And Certificates

Achievements: Studied at CEC Cooperativa Educacional Cerqueirense (September 2009 - July 2010) during Rotary Exchange to Cerqueira César.