Heidi Salkeld Ashley, Cae Email & Phone Number

Reston, Virginia, United States

Integral part of a team that consists of professionals that provide exceptional customer service, association, corporate and nonprofit support. Direct collaboration with members to increase member satisfaction and engagement. Develop initiatives to increase membership. Actively seek out new members and identify member prospects and resource partners. Design and implement direct marketing and promotional campaigns. Liaison with Board and Committee Chairs and serve on membership committee.• Bridging the gap between the association and its members through personal outreach and touchpoints.• Responsible for implementing best practices on membership and membership marketing while recommending potential new member services. Creating Standard Operating Procedures (SOPs) for department processes.o Ensure efficient and effective systems for membership, including data integrity, annual dues invoicing, and systems enhancements.• Research and identify member prospects, establish rapport, and demonstrate exceptional stewardship values and skills.• Identify opportunities to attract members and increase visibility by executing recruitment programs.• Identify “at risk” members and determine appropriate initiatives to retain members.• Ensure the overall membership experience is of the highest quality and value.

Leesburg, Virginia, United States

• From all corners of the member journey, online and off, we help associations and professional societies cultivate communities where rich and rewarding member experiences happen every day.• Strategic planning and best practices audits, member recruitment and referral campaigns, database management, customer service, on-boarding and fulfillment, affinity and renewal programs, communications, branding, and more — our name says it best!• We do … Everything Membership [EM] so you can focus on everything else! Talent + Teamwork Turn to [EM]’s talented team of membership experts for trustworthy solutions tailored to meet your members’ specific needs. Whether you’re an association of 100 institutional members or a professional society of 100,000+ individual members, [EM] has the combined skill sets and experience to help you deliver more value, more affordably and more efficiently.

Fairfax, Virginia, United States

Work collaboratively across the organization to develop and implement membership recruitment and retention strategy that builds and communicates member value. Lead the membership services team in developing programming around diversity, leadership, international outreach, and awards. Develop and implement a comprehensive strategy to achieve targeted membership recruitment and retention goals. Monitor and provide analysis of membership-related data and trends. Responsible for ensuring the provision of timely and superior customer service. Work collaboratively with the marketing and communications team to develop effective messaging and identify appropriate channels to help members understand and increase the use of programs and services. Key Achievements• Bridging the gap between the association and its members through personal outreach and touchpoints.• Responsible for implementing best practices on membership and membership marketing while recommending potential new member services. Creating Standard Operating Procedures (SOPs) for department processes.o Ensure efficient and effective systems for membership, including data integrity, dues invoicing, and systems enhancements.• Provide content for membership-related communications and website updates by working closely with the marketing team and ensuring website content is created and up to date.• Created and implemented a new member onboarding program.• Launched a private collaboration site for SGIA’s Private Communities.• Review of current membership affinity partner contracts and agreements.o Consistently work to enhance the affinity programs that support the member needs - printer industry.• Develop strategy related to the creation and implementation of two new membership community segments – Women in Print and Young Professionals.• Spearheaded and implemented the new Student Ambassador Program.• Re-organized and designed a new process for the Student Competition and SGIA Scholarship.

Alexandria, Virginia, United States

Accountable for utilizing the expertise of NOBLE’s members to lead in the development of strategies to develop community partnerships to help reduce violence, delinquency, crime and help citizens improve the quality of life in their neighborhoods. Consistently build communication strategies to support NOBLE members who have taken a leadership role to impact law enforcement policies and criminal justice procedures that ensure equity in the delivery of service to the public they serve. Strategize on an overall infrastructure plan that enables NOBLE to enforce the foundation blocks they have already built to increase NOBLE’s visibility and involvement in local communities. Launch NOBLE’s Center for Excellence, which provides online CEU’s for law enforcement. Continue to improve on the educational message NOBLE has to offer through our Center for Excellence and our Law & Your Community program funded by the Department of Justice/COPS grant. Solely responsible for engaging our top leadership to encourage their agencies and personnel to understand the value of NOBLE and to join. Generate and analyze data to identify marketing strategies for new and renewing members. Staff liaison to the Executive Board, Regional Vice Presidents, and Chapter Officers. Key Achievements• The American Red Cross has with NOBLE on a national campaign – Sleeves Up. Serve as the primary liaison for launching the campaign training course through NOBLE’s Board and Chapters located throughout the United States; marketing; regular reporting and instrumental in the testing and implementation of the campaign.• Primary liaison on a Collaborative Reform Initiative that is built on the philosophy of providing quality customized technical assistance relating to community policing, crime reduction, and public safety.• Developed and implemented a Chapter Compliance policy for all 60+ NOBLE chapters, which maintains annual compliance with our 501(C)3 and tax exemption status with the IRS.

Reston, Virginia, United States

Primary responsibility to direct all prioritization and organization for innovative opportunities on membership recruitment and retention; generate additional non-dues revenue; maintain marketing schedule; and supervise 9 full-time staff members.Marketing Communications: Cultivate opportunities for linking chapter and headquarters education and professional development; membership recruitment and retention initiatives; and establish and disseminate best practices.  Generate and analyze data to identify marketing strategies for new and renewing members. Manage membership marketing for recruitment and retention; and provide input on membership strategies for the association as well as eight managed subspecialty societies.  Communicate with staff on membership and chapter issues, initiatives, and opportunities. Guide development efforts of chapters and affiliates, and assist struggling chapters. Project Management/Collaboration: Liaise with departments to coordinate membership activities and operational and budgetary issues to increase staff motivation and education for membership participation. Work with staff to develop membership recruitment/retention programs through direct mailings, web announcements, external and internal advertising, newsletters, conferences, and web banner ads.  Staff liaison and POC for the Membership Development Committee; Committee on Fellowship Credentials; and the Disaster Recovery and Pandemic Planning Committee. Continue learning industry standards and practices by attending the Annual Council of Medical Specialty Society (CMSS) and American Society of Association Executives (ASAE) meetings to learn strategies, campaigns, and industry best practices to advance marketing programs and member recruitment and retention.

Vienna, Virginia, United States

Coordinated market research, marketing, and customer service to ensure customer-driven values were fully incorporated into new product offerings for membership growth in recruitment and retention and ensured staff was trained with best practices on customer service.  Developed, organized, and executed multi-tier marketing plan for membership programs and services through direct mailings, web announcements, external and internal advertising, newsletters, conferences, and web banner ads. Led large marketing outreach to recruit and retain new members to increase organizational memberships by 10% per year and maintain consistent retention rates of 85%+ annually.  Improved customer service strategies and practices by increasing membership market share and annual sales growth.  Improved client relationships with 100+ world-wide chapters and their officers by improving communication and dissemination of information that increased overall participation; implemented and streamlined a successful awards program process; prepared marketing plans and budgets; and developed and improved internal daily operations.  Coordinated with departments via communication planning to introduce best practice solutions into operations for continual culture improvement by developing, organizing and executing marketing plan development for services and programs via mailings, web announcements, external and internal advertising, newsletters, conferences, and web banners.

Washington D.C. Metro Area

Grew the in-house publication sales by more 100% in 2.5 years. Implemented a multi-tier marketing strategy to encourage early organizational renewals. Maintained on average a 97% retention rate. Designed and launched company publications and software product upgrades through direct mailings, press releases, web announcements, and advertising within company newsletters, conferences, client visits and solicitation flyers enclosed in publication orders fulfilled.

Fairfax, Virginia, United States

Bachelor Of Science - Bs, Marketing

Bachelor Of Science (B.S.), Business Administration And Marketing