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Category management, operations analysis, multiple years of broker experience, proven success in reporting, business trending & analysis across a variety of retail classes of trade. Incorporating new methods to simplify processes, improve communication & transparency.Specialties: analysis, automation, business development, consulting, customer relations, database administration, market analysis, market research, marketing, microsoft excel, microsoft outlook, microsoft powerpoint, microsoft word, pos, reports, retail, sales, ACNielsen
Acosta
View- Website:
- acosta.com
- Employees:
- 12997
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Sr. Manager, Business Intelligence, Customer And Category Insights (Cci) - Target TeamAcostaGlencoe, Mn, Us -
Sr. Manager Business Intelligence, Customer & Category InsightsAcosta Dec 2021 - PresentEden Prairie, Minnesota, United StatesAnalyze data to develop insights-based analysis/projects with recommendations focused on strategies and objectives- Participate in the category review process working with other cross-functional teams to provide complete category management solutions.- Independently develop and maintain client-specific reporting that measures performance against strategies and objectives.- Work closely and often with assigned clients and business managers by setting up regular meetings to become a trusted advisor- Build solid sales presentations using syndicated, shopper and other sources of data that provide solutions and recommendations to address business issues.- Maintain optimal connectivity with clients to ensure understanding of KPI's, innovation, and other important information.- Provide follow up and summarize results; Submit success stories- Attend sales calls at assigned customers.- Create analysis, reporting & insights for manufacturing clients & internal Acosta Associates to drive the category & client business. Work with variety of clients/categories within GM, HBC & Center Store.- Provide insights/reporting using customer POS, Nielsen, IRI, & Numerator to improve sales, promotion & share in the marketplace.- Provide analysis to Acosta Business Managers during Target’s Line Review & Category Review time periods.- Analyst on Target Team responsible for overall team scorecards, executive summaries & team leader reporting.- Team Expert for Nielsen tools & training- Leader in creating custom RDH databases in Nielsen AOD for Acosta in categories seen as an expert in by the company.- User of PowerBI for Dashboards & Reporting/Analysis. -
Manager Of Business IntelligenceAcosta Jul 2020 - Dec 2021Eden Prairie, Minnesota, United States- Analyze data to develop insights-based analysis/projects with recommendations focused on strategies and objectives- Participate in the category review process working with other cross-functional teams to provide complete category management solutions.- Independently develop and maintain client-specific reporting that measures performance against strategies and objectives.- Work closely and often with assigned clients and business managers by setting up regular meetings to become a trusted advisor- Build solid sales presentations using syndicated, shopper and other sources of data that provide solutions and recommendations to address business issues.- Maintain optimal connectivity with clients to ensure understanding of KPI's, innovation, and other important information.- Provide follow up and summarize results; Submit success stories- Attend sales calls at assigned customers.- Create analysis, reporting & insights for manufacturing clients & internal Acosta Associates to drive the category & client business. Work with variety of clients/categories within GM, HBC & Center Store.- Provide insights/reporting using customer POS, Nielsen, IRI, & Numerator to improve sales, promotion & share in the marketplace.- Provide analysis to Acosta Business Managers during Target’s Line Review & Category Review time periods.- Analyst on Target Team responsible for overall team scorecards, executive summaries & team leader reporting.- Team Expert for Nielsen tools & training- Leader in creating custom RDH databases in Nielsen AOD for Acosta in categories seen as an expert in by the company.- User of Power BI ForeSite for Clients.- Team Champion for Power BI to create Client Dashboards using Power BI Desktop. -
Customer Advisor Ii, Target TeamAcosta Dec 2018 - Jul 2020Eden Prairie, Minnesota, United States• Create analysis, reporting & insights for manufacturing clients & internal Acosta Associates to drive the category & client business. Work with variety of clients/categories within GM, HBC & Center Store.• Provide insights/reporting using customer POS, Nielsen, IRI, & Numerator to improve sales, promotion & share in the marketplace.• Provide analysis to Acosta Business Managers during Target’s Line Review & Category Review time periods.• Analyst on Target Team responsible for overall team scorecards, executive summaries & team leader reporting.• Team Expert for Nielsen tools & training• Leader in creating custom RDH databases in Nielsen AOD for Acosta in categories seen as an expert in by the company.• User of Power BI ForeSite for Clients.• Recently requested to become Team Champion for Power BI to create Client Dashboards using Power BI Desktop. -
Customer Advisor Ii, Supervalu TeamAcosta Sales & Marketing Jun 2015 - Dec 2018Eden Prairie, MnThe Customer Advisor II, SUPERVALU Team (now UNFI), provides a high level of support for the implementation of Category Management and other related business insights initiatives within a designated customer. The Customer Advisor II will regularly meet with multi-customers in multi-markets along with business managers and clients to drive category management initiatives. The Customer Advisor II will conduct store audits to view assortments, space, merchandising, and pricing requirements in assigned categories.• Create analysis, reporting & insights for manufacturing clients & present to SUPERVALU drive the category & client business with them for GM, HBC, Center Store & Frozen.• Provide insights/reporting using customer POS, Nielsen, Guest Insights & Market Tracks to improve sales, promotion & share in the marketplace.• During my time on the team I brought new ideas, reporting & analysis from past job experience.• Work with Retail Supply, Shelf Technology & Sales Managers closely to have a full encompassed plan to obtain strategies & goals.• Won a 3 store test planogram for Analgesics category to better align merchandising, assortment & overall sales of the category, especially the External Segment for our client. -
Category Development Analyst - ContractorMars Jul 2014 - Feb 2015Greater Minneapolis-St. Paul Area• Create analysis/reporting to provide members of the Category Management Team with trends and insights to impact our Chocolate businesses as Target.• Provide insights/reporting using customer POS (IR & Solys), Nielsen, Guest Insights & ECRM to improve sales, promotion and share in the marketplace.• In short time being on the team I have brought new ideas, reporting and analysis from past job experience.• Seen as the go to person for ECRM analysis.• Created capacity for the two Category Managers to allow them to focus more on insights and strategies. -
Sales AnalystPepperidge Farm Feb 2014 - Jul 2014Greater Minneapolis-St. Paul Area- Provide analysis/reporting to provide members of the Sales Team with trends and insights to impact our Snacks & Bakery businesses as Target.- Provide insights/reporting using customer POS & IRI data to improve sales, and share in the marketplace.- Provide reporting to the Field Representatives to improve execution of promotional events.- Provide Field Representatives with store and promotional information. -
Syndicated Data AnalystJacobs Marketing Feb 2013 - Jan 2014Greater Minneapolis-St. Paul Area- Create analysis/reporting to provide members of the Category Management & Sales team with trends and insights to impact our various businesses as Target.- Provide insights/reporting using Nielsen, IRI and customer POS data to improve sales, and share in the marketplace.- Share and reapply reports & skills learned from previous roles to implement Cat. Management/Sales Team.- Persuaded the use of MarketGate ECRM Tool across the company to be used in promotional analysis at Target and the marketplace (e.g. Ads, FSIs, Online Promotions, etc.)- Seen as they go to person for syndicated data (Nielsen & IRI), MarketGate ECRM and Microsoft Office Tools.
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Sr. Category Management AnalystKiss Products, Inc. Mar 2012 - Oct 2012Headquartered In Port Washington, Ny; Work Out Of My Home In Mn- Create analysis/reporting to provide members of the Sales & Category Management team with trends and insights to impact our Nail Care business with retailers.- Provide insights using ACNielsen and customer POS data to improve sales, and share in the marketplace.- Share and reapply reports & skills learned from previous roles with Procter & Gamble to implement with the KISS Sales/Cat. Management Team (e.g. New Initiative Trackers).- Seen as they go to person for reporting and POS systems.- Work from home office. Remainder of the team located in other parts of the United States; with manager located in MN as well. -
Operations/Supply AnalystProcter & Gamble Mar 2011 - Mar 2012Eden Prairie, Mn- Create analysis/reporting to provide members of the Pet Care Professional National Accounts (PCPNA) team with trends and insights to impact our Pet Care business with PetSmart & PETCO.- Provide insights using ACNielsen Spectra Household Panel data to improve sales, inventory, share and credentialing with the customer(s).- Share and reapply reports & skills learned from Business Unit Analyst role to implement with the PCPNA team,(e.g. Weekly Ad Summary and New Initiative Trackers).- Seen as they go to person for reporting and POS systems.- Location free role, where most of the remainder of the team located in San Diego or Phoenix.- Other duties as requested (i.e. data entry, coordinate meetings & materials, etc.) -
Business Unit AnalystProcter & Gamble Dec 2007 - Mar 2011Eden Prairie, Mn- Create analysis to provide Senior Account Executives with trends and insights to impact our Beauty, Health, Pet, PuR & Snacks business with Target Corporation.- Provide in depth market analysis across retailers to increase growth at Target, market share and shelf space at Target.- Provided analysis to impact Procter & Gamble marketing to not pull back on media based on the impact from a previous cut back.- Create weekly ad summary to help team understanding of marketplace ads.- Complete Mix & Segmentation Analysis to quantify incrementality of a new item launch and what segments could be at risk- Created and completed ROI analysis to influence our merchandising plans and impact our Beauty, Health, Pet, PuR & Snacks businesses.- Other duties as requested (i.e. data entry, coordinate meetings & materials, etc.)
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Category Development AnalystProcter & Gamble Dec 2005 - Dec 2007Minneapolis, Mn- Collaborated with Category Development Senior Account Executive and Account Executive to achieve above fair share of shelf space and SKU's for Hair Care & Coffee categories.- Achieved a reduction in the number of Hair Care plan-o-grams by 40%.- Created analysis to track business trends and performance at Target and across the marketplace. - Created and maintained ad analysis to achieve ad mix to help boost sales.- Assisted and collaborated with Procter & Gamble Category Business Development Manager and Target Coffee Buyer to maintain/manage the Coffee Category Captaincy desk in the absence of there not being a Category Development Account Executive in place.- Two big wins during this time period with Coffee and Target: 1. Clean, crisp presentation and easy for guests to shop. 2. Plan-o-grams had great brand statements. - Standardized and share/reapplied reporting and analysis across other Category Development Analyst desks.- Provided training to others with my technical capabilities with Excel, Word, PowerPoint, Outlook, customer POS data, and ACNielsen market data.- Other duties as requested (i.e. data entry, coordinate meetings & materials, etc.) -
Operations/Category Development AdministratorProcter & Gamble Jun 2003 - Dec 2005Eden Prairie, Mn- Created an Efficient Assortment Tool to handle customer data and trained the Category Development Managers on the tool and process. Saving approximately 15 hours per week of time for them.- Assisted Category Development Managers with creating plan-o-grams and reporting on the business.- Set up a process and template for out of stock analysis that transformed the work from manual to a more automated process which eliminated the Operations Manager role in the analysis to only needing to review and okay the analysis.- Maintained a database of retail results collected from Account Representatives. Data included share of SKU and space in stores. This scorecard allowed the team members to measure Account Representatives on an individual basis. As a result of this implementation in the Top 8 Grocery categories we increased our SKU share in 7 of the 8 and increased share of space in 7 of 8. For the top 4 HBC categories we increased share of SKU's in 2 of the 4 with the other 2 categories maintaining share. This tool was later used across several teams due to our results and automation.- Create weekly ad summary to help team understanding of marketplace ads.- Other duties as requested (i.e. data entry, coordinate meetings & materials, etc.)
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Program DevelopmentThe Schwan Food Company Nov 1998 - Jun 2003Marshall, Mn- Provided consultation for clients and solved technical issues for the business unit.- Streamlined queries and reporting formats meeting specific client needs.- Evaluated programs for operational efficiencies, analyzed data, provided marketing research and purchased prospecting lists for clients. -
Call Center AdministratorSchwan'S Contact Center Jul 2000 - Oct 2001Marshall, Mn- Reporting, Filing, general administrative duties
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Quality Control MonitorSchwan'S Contact Center Aug 1999 - Jul 2000Marshall, Mn- Monitored the phone calls that were made from our outbound group as well as monitored the call quality of incoming calls into the customer service lines.
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Outbound SalesSchwan'S Contact Center Nov 1998 - Aug 1999Marshall, Mn- Contacted current customers about their home delivery service & contacted non customers to generate leads.
Heidi Barr Skills
Heidi Barr Education Details
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Business Administration And Management, General -
Business Management
Frequently Asked Questions about Heidi Barr
What company does Heidi Barr work for?
Heidi Barr works for Acosta
What is Heidi Barr's role at the current company?
Heidi Barr's current role is Sr. Manager, Business Intelligence, Customer and Category Insights (CCI) - TARGET Team.
What is Heidi Barr's email address?
Heidi Barr's email address is jh****@****ail.com
What is Heidi Barr's direct phone number?
Heidi Barr's direct phone number is +195223*****
What schools did Heidi Barr attend?
Heidi Barr attended Southwest Minnesota State University, Southwest Minnesota State University.
What are some of Heidi Barr's interests?
Heidi Barr has interest in Football, Collecting Antiques, Exercise, Sweepstakes, Nascar, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports.
What skills is Heidi Barr known for?
Heidi Barr has skills like Retail, Market Research, Consumer Products, Market Analysis, Marketing, Marketing Research, Analysis, Merchandising, Customer Insight, Sales, Customer Service, Shopper Marketing.
Who are Heidi Barr's colleagues?
Heidi Barr's colleagues are Cade Alfieri, Charles Gauna, Chris Ryan, Dave Crawford, Amy Valentine, Lorelei Bedor, Cheri Gonzales.
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Heidi Barr
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Heidi (Barr) Erickson, MSW, LCSW, CSAT
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