Heidi Basarab

Heidi Basarab Email and Phone Number

Cat Care Provider @ Lakeview Pet Care
United States
Heidi Basarab's Location
United States, United States
Heidi Basarab's Contact Details

Heidi Basarab personal email

Heidi Basarab phone numbers

About Heidi Basarab

I love putting sentences together, taking them apart, and putting them back together again. I also love helping people and learning. It all comes together in my work writing and editing for corporate training, leadership development, and future-of-work companies. My skills also intersect with the nonprofit sector. I spent a good portion of my career helping mission-driven organizations tell compelling stories that deepen their impact. I continue to play that role as a freelancer.🌎 Learn more at heidibasarab.com. ★ Services I offer:✓ Educational/Instructional writing ✓ Content marketing✓ Storytelling for nonprofits and companies focused on social impact✓ Interviewing subject-matter experts and users✓ Developmental editing, copy editing, and proofreading (AP, Chicago)★ What clients say about me:"When stories engage, inform, and market all at once, that’s no small feat – and Heidi achieves it every time.""Heidi writes in such pitch-perfect voice and edits with such precision that my job literally becomes easy.""Heidi is one of the best editors I've ever encountered."★ Credentials:✓ 20+ years of professional writing and editing experience✓ B.A. in English; M.F.A. in writing; coursework in conflict management, scenario design, and SEO✓ 3 years' experience teaching writing to undergraduates✓ Published essayist (New York Times, Modern Love)★ Contact me if you're looking for:✓ A seasoned professional who doesn't need a lot of hand-holding ✓ Reliability and attention to detail✓ A strategic partner who cares about social impact as much as you do✓ Quality✓ Content rooted in research and/or human-centered design✓ Hardcore listening skills and openness to feedback​

Heidi Basarab's Current Company Details
Lakeview Pet Care

Lakeview Pet Care

View
Cat Care Provider
United States
Employees:
7
Heidi Basarab Work Experience Details
  • Lakeview Pet Care
    Cat Care Provider
    Lakeview Pet Care
    United States
  • Heidi Basarab | Writing & Editing
    Freelance Writer/Editor
    Heidi Basarab | Writing & Editing Oct 2019 - Present
    Greater Chicago Area
    People hire me when they want an experienced, enthusiastic freelancer who doesn't scrimp on quality, miss deadlines, or create drama. I'm particularly well-versed in the e-learning, corporate training, management consulting, nonprofit, ESG, and startup (future of work) sectors.
  • Urban Tailz
    Pet Sitter
    Urban Tailz Oct 2022 - Present
    Chicago, Illinois, United States
    When I'm not writing and editing, I'm walking dogs and dangling feathery toys in front of cats. I love caring for animals! Spending time with them fuels my brain and fills my heart.
  • Iff (Cdfi)
    Communications Manager
    Iff (Cdfi) Nov 2018 - Oct 2019
    Greater Chicago Area
    Researched and wrote stories illuminating how nonprofits drive positive change in affordable housing, healthcare, early childhood education, and other areas of human services. IFF is a 30-year-old community development financial institution (CDFI) that provides real-estate loans and services to nonprofits across the Midwest.
  • Jhana (Acquired By Franklin Covey)
    Senior Content Developer
    Jhana (Acquired By Franklin Covey) Aug 2016 - Nov 2018
    San Francisco Bay Area
    Conceptualized and created how-to articles, newsletters, interactive scenarios, and other digital training materials to help managers better lead their teams. Jhana was an eLearning startup that Franklin Covey (NYSE: FC) acquired in 2017. I joined Jhana in October 2012, when we were a fledgling company of just five employees with $30K in annual recurring revenue (ARR), and played a critical role helping us grow into a 24-person, $2M (ARR) acquisition target with clients like One Acre… Show more Conceptualized and created how-to articles, newsletters, interactive scenarios, and other digital training materials to help managers better lead their teams. Jhana was an eLearning startup that Franklin Covey (NYSE: FC) acquired in 2017. I joined Jhana in October 2012, when we were a fledgling company of just five employees with $30K in annual recurring revenue (ARR), and played a critical role helping us grow into a 24-person, $2M (ARR) acquisition target with clients like One Acre Fund, Glassdoor, Informatica, and Groupon. ► Researched and wrote 200+ articles, 80+ weekly newsletters, and responses to 50+ management-related user queries.► 97% of users who answered our product-embedded survey question (“Was this article helpful?”) said yes.► Conducted user research and tirelessly advocated for a practical, learner-centered approach.► Recruited, trained, and coached contributing writers.► Curated and packaged content to meet HR partners' specific needs, contributing to our service team's renewal and expansion rate of more than 100%. ► Created seminal style and voice guides. Show less
  • Jhana (Acquired By Franklin Covey)
    Senior Writer/Researcher
    Jhana (Acquired By Franklin Covey) Oct 2012 - Jul 2016
    San Francisco Bay Area
    Hired by Jhana's co-founders as the company's first writer/researcher to build out and refine our core product.
  • Public Advocates
    Writer
    Public Advocates Mar 2011 - Oct 2012
    San Francisco Bay Area
    Wore multiple communication hats on a four-person marketing/development team for a nonprofit known in social justice circles as “the small but noisy law firm.” Helped shine a light on the systemic causes of poverty and racism, and raise the voices of people adversely affected by education, housing, and transit inequities. Highlights:► Collaborated with attorneys, plaintiffs, and activists to create 4-5 blog posts per month for our website, as well as 13 op-eds that appeared in… Show more Wore multiple communication hats on a four-person marketing/development team for a nonprofit known in social justice circles as “the small but noisy law firm.” Helped shine a light on the systemic causes of poverty and racism, and raise the voices of people adversely affected by education, housing, and transit inequities. Highlights:► Collaborated with attorneys, plaintiffs, and activists to create 4-5 blog posts per month for our website, as well as 13 op-eds that appeared in Education Week, California Progress Report, Thoughts on Public Education, Huffington Post, and other publications.► Helped write, edit, and proofread grant proposals, winning vital funding from the Akonadi Foundation, Ford Foundation, Mitchell Kapor Foundation, and others.► Wrote and refined the organization’s first-ever monthly e-newsletter series, which showed supporters how their donations were making a difference and helped foster solidarity around our mission.► Championed the value of social media, spearheading the launch of the organization’s Twitter account and, in our first year, gaining 500+ followers, including influential legislators, journalists, funders, and government agencies (e.g., the Federal Transportation Administration). Show less
  • American Humane Association
    Writer/Editor
    American Humane Association Jun 2007 - Nov 2010
    Marketing and fundraising communicator for a national nonprofit that promotes animal welfare. Highlights:► Promoted in 2010 into a role as the organization’s lead interactive media writer.► Conceptualized and drafted all fundraising emails, helping increase online donations from $304,876 in fiscal year 2007 to $715,838 in fiscal year 2010.► Selected from the writing team to conduct weekly interviews with the CEO and draft her blog posts, helping boost the… Show more Marketing and fundraising communicator for a national nonprofit that promotes animal welfare. Highlights:► Promoted in 2010 into a role as the organization’s lead interactive media writer.► Conceptualized and drafted all fundraising emails, helping increase online donations from $304,876 in fiscal year 2007 to $715,838 in fiscal year 2010.► Selected from the writing team to conduct weekly interviews with the CEO and draft her blog posts, helping boost the organization’s brand and online interaction with donors. Show less
  • Policy Studies Inc
    Copywriter
    Policy Studies Inc Jan 2004 - Oct 2006
    Initially hired as a contractor, then brought on board permanently to help market PSI's track record running child support enforcement, healthcare, and workforce centers across the nation. Highlights:► Created an arsenal of case studies, business line brochures, and other key marketing pieces that helped bring in new contracts while standardizing and improving the company's written voice.► Spearheaded an initiative to develop and use a company style guide, resulting in… Show more Initially hired as a contractor, then brought on board permanently to help market PSI's track record running child support enforcement, healthcare, and workforce centers across the nation. Highlights:► Created an arsenal of case studies, business line brochures, and other key marketing pieces that helped bring in new contracts while standardizing and improving the company's written voice.► Spearheaded an initiative to develop and use a company style guide, resulting in more consistent and polished proposals.► Conceptualized a performance report template and wrote annual updates for 35 government agency clients as a successful retention tool.► Partnered with Director of Marketing on a rebranding effort, serving as lead copywriter for the website. Show less
  • Invesco
    Financial Writer
    Invesco Jun 2001 - Dec 2003
    Part of a global mutual fund company's marketing/communications engine, working to educate individual and institutional investors on financial planning and investment opportunities. Highlights:► Conducted monthly interviews with portfolio managers and wrote SEC-compliant reports for 14 mutual funds, never missing a deadline despite tight turnaround times.► Simplified complex financial topics in marketing materials for both shareholder and advisor audiences, keeping… Show more Part of a global mutual fund company's marketing/communications engine, working to educate individual and institutional investors on financial planning and investment opportunities. Highlights:► Conducted monthly interviews with portfolio managers and wrote SEC-compliant reports for 14 mutual funds, never missing a deadline despite tight turnaround times.► Simplified complex financial topics in marketing materials for both shareholder and advisor audiences, keeping investors informed and providing salespeople with compelling resources to help grow assets under management. Show less
  • Founders Asset Management
    Financial Writer
    Founders Asset Management Jan 2000 - May 2001
    Promoted from a temporary position as a fund manager's administrative assistant into a permanent role on the marketing team.Highlights:► Rapidly learned the basics of the financial services industry, earning Series 6 license within six months on the job.► Wrote copy for website recognized by Kasina, Inc. as one of the top 10 mutual fund company sites in Founders' asset class in 2001.► Received quarterly award for employee excellence (nominated by fund managers… Show more Promoted from a temporary position as a fund manager's administrative assistant into a permanent role on the marketing team.Highlights:► Rapidly learned the basics of the financial services industry, earning Series 6 license within six months on the job.► Wrote copy for website recognized by Kasina, Inc. as one of the top 10 mutual fund company sites in Founders' asset class in 2001.► Received quarterly award for employee excellence (nominated by fund managers and marketing communications peers). Show less

Heidi Basarab Skills

Editing Proofreading Newsletters Blogging Copy Editing Web Content Marketing Copy Writing Press Releases Non Profits Copywriting Social Media Corporate Communications Fundraising Research Marketing Communications Brochures Proposal Writing Content Management Email Marketing Teaching Writing Web Content Management Interviews Technical Writing Creative Writing Speech Writing Wordpress Collateral Annual Reports Ap Style Chicago Manual English Grammar Direct Mail Content Strategy Seo Print Production Process Email Strategy Corporate Blogging Strategic Communications Publicity Journalism Interactive Media Twitter Online Research Magazines Internal Communications Content Development Nonprofits

Heidi Basarab Education Details

Frequently Asked Questions about Heidi Basarab

What company does Heidi Basarab work for?

Heidi Basarab works for Lakeview Pet Care

What is Heidi Basarab's role at the current company?

Heidi Basarab's current role is Cat Care Provider.

What is Heidi Basarab's email address?

Heidi Basarab's email address is he****@****vey.com

What is Heidi Basarab's direct phone number?

Heidi Basarab's direct phone number is +130389*****

What schools did Heidi Basarab attend?

Heidi Basarab attended Colorado State University, Northwestern University, Simmons College.

What skills is Heidi Basarab known for?

Heidi Basarab has skills like Editing, Proofreading, Newsletters, Blogging, Copy Editing, Web Content, Marketing Copy, Writing, Press Releases, Non Profits, Copywriting, Social Media.

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