Heidi Boyer Email and Phone Number
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With more than 20 years of proven experience in professional services marketing, I am adamant about working “smart”, doing things differently, and connecting the dots to bring the power of collaboration to bear on global projects. I’m known for my flawless execution of significant MarComm campaigns which requires the right combination of strategic thinking, creativity and project management. I recognize the importance of creating high quality and differentiated content. Be it a significant research point-of-view or a succinct by-line article or leader profile – compelling thoughtware should be a calling card for client conversations and an opportunity to demonstrate our ability to understand the issues clients are trying to tackle – and the trends they’d like to turn into opportunity. Combining authentic content with eye-catching artwork in a way that supports our overall brand and conveys our core values – it is a rewarding experience. It’s not easy, but it’s definitely worth it!I value working as part of a high-performing team, learning from the diverse experience of my colleagues everyday – and having the opportunity to share a few best practices from my career journey. The people we work with and the relationships we take the time to build – make our “work” worthwhile.
Deloitte
View- Website:
- deloitte.com
- Employees:
- 295722
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Senior Strategic Marketing Planner (Smp) - Cross ConsultingDeloitte Jun 2016 - PresentWashington D.C. Metro AreaI rejoined the Consulting Marketing team in June 2016 as the senior strategic marketing planner (SMP) for Cross Consulting campaigns. I am currently focused on elevating the Deloitte Consulting brand in the marketplace and with strategic buyers of our services and capabilities – through programs such as leadership eminence, advertising, and issue-based thoughtware.
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Strategic Marketing Planner, Cio And Cmo ProgramsDeloitte Jun 2014 - Jun 2016Washington D.C. Metro AreaAs the SMP for Deloitte’s CIO Program, I developed a role-based marketing strategy to build trusted-advisor relationships with CIOs, extend services penetration within priority clients, and enhance brand recognition with technology executives. The strategy included: a messaging and an issue-led positioning framework (the CIO Agenda), a distinctive visual identity, program collateral (web pages, brochures, initiative overviews, ads, and internal communications), and sponsorship of The Wall Street Journal CIO Network Forum. The culmination of our issue-led positioning was the the launch of our inaugural research report, The 2015 Global CIO Survey which focused on the role of the CIO – and how CIOs are creating impact and value today and where their value proposition is headed in the future.My work with the CMO Program centered on building external awareness for the program through the creation of a significant digital presence, CMO.deloitte.com – and the sponsorship of The CMO Survey.
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Senior Marketing Manager, Technology Consulting ServicesDeloitte Feb 2008 - May 2014Washington D.C. Metro AreaAs the senior marketing manager, I had overall responsibility for planning, management and execution of integrated marketing and communications programs for Deloitte’s Technology Consulting Services practice. Responsibilities included:• Led the development and launch of Deloitte Consulting’s first – and most successful – digital eminence campaign – Tech Trends. The truly integrated campaign included: integrated online and digital assets, video, audio podcasts, social media, internal activation, and PR outreach. This results surpassed all previous Deloitte Consulting campaigns in terms of market awareness and engagement (over 100K page views annually and over 15K PDF downloads) • Pioneered the Client Spotlight program, a first-of-a-kind approach to client case studies, told from the perspective of the client, rather than Deloitte. The stories are shared through traditional formats (written, web, video, social media) as well as extended channels (media interviews, analyst interviews, peer-to-peer conversations and conferences) • Functioned as the lead marketer for several strategic acquisitions, including Übermind (2011/2012) – now Deloitte Digital• Led the business case development and approval process for a monthly webcast series targeted at technology executives. Technology Executive Dbriefs has grown to over 32,000 subscribers, with most webcasts attracting 2,000+ attendees
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Marketing ManagerHogan & Hartson Llp 2007 - 2008Washington D.C. Metro AreaDeveloped and implemented marketing strategies for the firm’s legal and advisory services; coordinated development of ten practice area strategic plans and marketing tactics, coordinated RFP responses, customized client pitches, and business development presentations; developed web and print collateral including brochures, ads, articles and practice descriptions; and managed internal and external reporting process and repository for all transactional matters -
Communications Senior ManagerIbm 2002 - 2006Washington D.C. Metro AreaAdvised business executives on strategic market direction, IT spending trends, and corporate positioning of consulting and implementation services; identified and managed relationships with external influencers to strengthen IBM’s leadership position for three strategic capabilities: Supply Chain Management, Business Intelligence, and ERP consulting services; managed communications outreach and analyst relations programs to increase interaction and collaboration; and executed marketing program such as: executive roundtables, analyst briefings, thought-leadership development and promotion, speaking engagements, custom research projects, and industry case studies -
Associate DirectorPwc Consulting 2000 - 2002Washington D.C. Metro AreaDeveloped marketing and communication plans for global alliance practices; managed annual marketing budget of $1.5 million; performed comprehensive competitive analysis project; and managed marketing projects such as sales collateral, web presence, external executive events, conference sponsorships, web casts, and advertising
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Marketing ManagerPricewaterhousecoopers 1997 - 2000
Heidi Boyer Skills
Heidi Boyer Education Details
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Business, Marketing
Frequently Asked Questions about Heidi Boyer
What company does Heidi Boyer work for?
Heidi Boyer works for Deloitte
What is Heidi Boyer's role at the current company?
Heidi Boyer's current role is Senior Strategic Marketing Planner (SMP) - Cross Consulting at Deloitte.
What is Heidi Boyer's email address?
Heidi Boyer's email address is he****@****ery.com
What is Heidi Boyer's direct phone number?
Heidi Boyer's direct phone number is +170362*****
What schools did Heidi Boyer attend?
Heidi Boyer attended Virginia Tech - Pamplin College Of Business, James Madison University.
What skills is Heidi Boyer known for?
Heidi Boyer has skills like Marketing Strategy, Digital Marketing, Integrated Marketing, Project Management, Brand Positioning Strategies, Thought Leadership, Content Marketing, Value Propositions, Cross Functional Team Leadership.
Who are Heidi Boyer's colleagues?
Heidi Boyer's colleagues are Aditya Lathi, Aarom Namuche, Beatriz De La Higuera Rodríguez, Kotteeshwaran Sathiyamoorthi, Jay Pyles, Gabriel Mejia, Austin Braham.
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