Heidi Boyer Email & Phone Number

Washington D.C. Metro Area

I rejoined the Consulting Marketing team in June 2016 as the senior strategic marketing planner (SMP) for Cross Consulting campaigns. I am currently focused on elevating the Deloitte Consulting brand in the marketplace and with strategic buyers of our services and capabilities – through programs such as leadership eminence, advertising, and issue-based thoughtware.

Washington D.C. Metro Area

As the SMP for Deloitte’s CIO Program, I developed a role-based marketing strategy to build trusted-advisor relationships with CIOs, extend services penetration within priority clients, and enhance brand recognition with technology executives. The strategy included: a messaging and an issue-led positioning framework (the CIO Agenda), a distinctive visual identity, program collateral (web pages, brochures, initiative overviews, ads, and internal communications), and sponsorship of The Wall Street Journal CIO Network Forum. The culmination of our issue-led positioning was the the launch of our inaugural research report, The 2015 Global CIO Survey which focused on the role of the CIO – and how CIOs are creating impact and value today and where their value proposition is headed in the future.My work with the CMO Program centered on building external awareness for the program through the creation of a significant digital presence, CMO.deloitte.com – and the sponsorship of The CMO Survey.

Washington D.C. Metro Area

As the senior marketing manager, I had overall responsibility for planning, management and execution of integrated marketing and communications programs for Deloitte’s Technology Consulting Services practice. Responsibilities included:• Led the development and launch of Deloitte Consulting’s first – and most successful – digital eminence campaign – Tech Trends. The truly integrated campaign included: integrated online and digital assets, video, audio podcasts, social media, internal activation, and PR outreach. This results surpassed all previous Deloitte Consulting campaigns in terms of market awareness and engagement (over 100K page views annually and over 15K PDF downloads) • Pioneered the Client Spotlight program, a first-of-a-kind approach to client case studies, told from the perspective of the client, rather than Deloitte. The stories are shared through traditional formats (written, web, video, social media) as well as extended channels (media interviews, analyst interviews, peer-to-peer conversations and conferences) • Functioned as the lead marketer for several strategic acquisitions, including Übermind (2011/2012) – now Deloitte Digital• Led the business case development and approval process for a monthly webcast series targeted at technology executives. Technology Executive Dbriefs has grown to over 32,000 subscribers, with most webcasts attracting 2,000+ attendees

Washington D.C. Metro Area

Developed and implemented marketing strategies for the firm’s legal and advisory services; coordinated development of ten practice area strategic plans and marketing tactics, coordinated RFP responses, customized client pitches, and business development presentations; developed web and print collateral including brochures, ads, articles and practice descriptions; and managed internal and external reporting process and repository for all transactional matters

Washington D.C. Metro Area

Advised business executives on strategic market direction, IT spending trends, and corporate positioning of consulting and implementation services; identified and managed relationships with external influencers to strengthen IBM’s leadership position for three strategic capabilities: Supply Chain Management, Business Intelligence, and ERP consulting services; managed communications outreach and analyst relations programs to increase interaction and collaboration; and executed marketing program such as: executive roundtables, analyst briefings, thought-leadership development and promotion, speaking engagements, custom research projects, and industry case studies

Washington D.C. Metro Area

Developed marketing and communication plans for global alliance practices; managed annual marketing budget of $1.5 million; performed comprehensive competitive analysis project; and managed marketing projects such as sales collateral, web presence, external executive events, conference sponsorships, web casts, and advertising

Mba, Marketing

Bba, Business, Marketing

Activities and Societies: Zeta Tau Alpha