Heidi Cheng Email & Phone Number

Helsinki, FI

-Marketing Strategy in Asia-Managing annual marketing plans with budgets-Managing consumer marketing activities according to annual plan and brand guidelines-Managing influencer marketing strategy in Asia-Developing digital marketing initiatives in Asia-Measuring, analyzing and reporting marketing activities-Managing marketing communication development.

Finland

-Digital channel and content consultation-Social media strategy-Website content development-Performance & campaign marketing

Helsinki Area, Finland

-Developing and overseeing the implementation of global and local wholesale strategy.-Actively involved in developing retail sales strategy-Managing pop up store projects globally and locally, most recently at Harrods London and Stockmann -Developing and overseeing the implementation of e-Commerce sales strategy, monitoring performance and working closely.

Helsinki Area, Finland

-Planning and implementing the global and local wholesale strategy-Strengthening primary market areas in Asia and Europe, as well as expanding to new markets in the Middle-East and USA. -Attending trade shows in Milan and Paris, as well as sales trips in UK, UAE, South-Korea, HK, Taiwan and Russia.-Acquiring and building relationship with key accounts.

Helsinki, Finland

-Co-managing Light|Wood, a Finnish design exhibition at Chile Design Biennale 2013. Responsible for exhibition production, internal and external communications coordination-Conceptualizing and producing monthly design panel discussion events DFF Miniseminars-Organizing and hosting a 4-day press trip for 70 international design journalists-Writing and.

-Developed a prototype of a tool for the Finnish design agencies to communicate the value of design to their customer segments qualitatively and quantitatively-Analyzed the current state of design industry on global, domestic and individual company level-Managed the external communications of the project: wrote the monthly Newsletter, produced and managed.

Shanghai, China

-Promoted Finnish education and design in various events, gave presentations and held meetings with Chinese journalists-Produced and managed website content and assisted in creating and implementing social media strategy-Coordinated arrangements for various high level PR and cultural events-Assisted in economic reporting: compiled and analyzed economic.

Helsinki, Finland / Tokyo, Japan

-Conducted research during Hirameki Design x Finland – an export initiative of Finnish design in Tokyo, Japan. Researched and analyzed why Japan is such an important market for Finnish design products-Acquired and maintained sponsorship relations for the research project

-Conceptualizing and executing marketing campaigns together with Sales & Marketing manager-Visual merchandising – conceptualizing and executing display window and designing store layout together with the Designer-Assisting in ordering merchandise for future seasons-Maintenance of Minna Parikka Concept Boutique and Web Boutique

-Maintained public relations – wrote press releases and news letters-Communicated with different stakeholders, including manufacturers, buyers and individual customers. Dealt with queries and complaints-Assisted in maintaining the company’s website by updating merchandise and ensuring all information provided was current and accurate-Handled billing and.

Master'S Degree, International Design Business Management

Activities and Societies: Communications Team of the IDBM 15th Anniversary - Inspire 2011

International Exchange Programme, Marketing, Management, Japanese

Bsc In International Business

Dissertation titled "Virtual Communities in Customer Relationship Marketing" received Student Union Award 2008

Secondary School/Matriculation Examination