Heidi Hoffman Email & Phone Number

Chicago, Illinois, Us

Chicago, Illinois, Us

Chicago, Illinois, Us

Grand Rapids, Michigan, Us

Managed commercialization of new product lines, extensions, and maintenance across Own Brands in the Dairy space. -Leveraged consumer trends, internal reporting, and market insights to identify Own Brand growth opportunities-Measured and reported on sales, market share, and margin performance of approximately 330 items across 17 categories -Collaborated daily with cross-functional teams and vendor partners to deliver competitive and quality private label offerings

Grand Rapids, Michigan, Us

-Utilized JDA systems Manugistics and Arthur Allocation to manage product flow for approximately 1700 SKUs across 254 stores with increased focus on seasonal demand trends -Collaborated with key vendor partners on a bi-weekly basis to secure inventory in light of COVID-related product availability issues-Developed and executed the promotional strategy for Frozen Sweetgoods category to provide competitive offerings for customers-Led Frozen Sweetgoods 2021 category review by identifying industry trends, aligning on go-to-market strategies, recommending POG edits, and presenting conclusions to leadership-Successfully mentored a Business Analyst Trainee through a 3 month comprehensive training program

Grand Rapids, Michigan, Us

-Managed promotional and baseline forecasts for Packaged Cheese and Butter businesses, leading to a decrease in average inventory of 11% to LY while achieving in-stock goals and growing sales units 3% over previous year-Developed and executed clearance strategy during category transitions with intent to maximize clearance margin-Collaborated with Supply Chain, Product Flow, and Logistics to implement multi-stage ordering efficiency project with the largest OB supplier on desk, leading to decreased freight and MPC costs-Taught three courses as a Certified Business Trainer, instructing analysts on product flow system management and Excel skills

Grand Rapids, Michigan, Us

This past summer I had the opportunity to intern at Meijer in Grand Rapids, MI as a merchandising/marketing intern in the Sourcing Department within Hardlines & Home. My summer project focus was on identifying and analyzing Own Brand (Meijer Brand) growth initiatives within Hardlines & Home. This was done through a uniform process which included initial category analysis, competitor analysis, recommendations, and financial impact reports. - Identified and analyzed six product categories for Own Brand (Meijer Brand) growth within Hardlines & Home - Calculated a potential cost savings of $860,000 based on Own Brand expansion recommendations- Created financial impact and competitor analysis templates as well as a simplified, easily repeatable process to support Own Brand growth initiatives

Batavia, Il, Us

In the summer of 2016, I interned at Flinn Scientific. Flinn provides all sorts of science supplies for school labs and classrooms, from chemicals to informative posters. Through my experience working there, I was able to learn key problem solving and communication skills.-Entered approximately 2,500 orders and utilized problem solving skills to handle order discrepancies, ensuring that the customer received their correct order at the correct price-Collected data on comparative products from the top four competitors in order to establish optimal pricing for the 2017 catalog-Created a product carousel for online scientific experiment videos to provide viewers with suggested materials to conduct the experiment and to increase sales

Bachelor Of Science In Business, Majors: Marketing And Professional Sales, Minor: Spanish

Education record