Heidi C. Hutchison, Jd/Mba Email & Phone Number

My mission is to challenge stereotypes and empower 50+ professional women to embrace the Third 30 phase of life with purpose, passion, and possibility. I advance this mission through the following:— Partner with women navigating professional and personal transitions.— Redefine aging as a time of professional and personal growth, exploration, and fulfillment.— Guide women to access resources and support to realize their chosen purpose and path in their Third30.— Inspire and empower professional women through community, shared experience, and actionable insights.

I boost visibility, impact, and growth at SMBs through integrated marketing and strategy. Partnering with executive leadership teams and stakeholders, I build brands, increase customer loyalty, and secure a competitive advantage. — Create and deploy marketing and GTM strategies advance business priorities. I guide brand development, market positioning, and competitive analysis. — Introduce and refine digital marketing to expand online presence, incorporating content marketing, email campaigns, SEO, SEM, and social media.— Introduce KPIs / metrics to manage performance and contain costs.— Develop growth strategies based on comprehensive market research.— Ensure cohesive messaging across all channels.

San Diego , Ca, Us

I provided leadership and strategic direction for marketing operations with a $4.5M budget. I developed the infrastructure to drive a top-of-the-market marketing system. I also deployed multi-channel product marketing campaigns: digital marketing, content creation, event marketing, social media, PPC / SEO, email marketing, and sales enablement collateral.— More than doubled the marketing team to 12 and realigned to channel-specific roles.— Established a culture of data-led decisions with analytics and reporting systems, scalable processes, and teamwork.— +123% engagement rate in 1 year by implementing social media marketing program.— +49% IPS revenue growth in 3 years ($75M to $112M). — +1071% SQLs using influencers in webinars, +508% SQLs YoY through email marketing program, and +153% boost in SQLs by growing event and conference presence.— 4.5 Google rating (up from 3.5) in 9 months. Established program to earn 700+ customer reviews.— Built MarTech stack that improved performance tracking and functionality.— Implemented project management tools to simplify collaboration.

San Diego, Ca, Us

My scope involved shaping marketing and customer experience strategies. I led the team in developing key systems and metrics,improving customer satisfaction / retention, and growing revenue. I also significantly strengthened community engagement byadvocating for a digital strategy and communications. — Spearheaded the e-Commerce transformation to strengthen sales, brand, and service. +51% web traffic and increased onlinesales to 19% of total sales.— 2x Customer Experience team to build out digital expertise.— +284% net growth in memberships YoY.— +27% membership acquisition over previous year by implementing marketing strategy synthesizing SEO, SEM, and PPC.

I worked closely with pre-revenue to $200M+ revenue companies and executive teams, informing client marketing strategies and leading high-profile projects to grow revenue. — Designed organizational strategies to protect company profits after the introduction of new labor laws. — Evaluated the competitive landscape and industry trends to discover growth drivers for clients. — Focused marketing strategy on high-margin product lines, improving client profit performance. — Improved marketing efficacy to grow revenue while controlling costs.

San Diego, California, Us

I managed a team of 8 and oversaw a $2.2M budget, directing strategic marketing for a 50-year-old global CEO membership organization. I streamlined marketing approaches and improved member acquisition by advocating for the integration of IT and marketing operations.— +25% customer acquisition by implementing national customer referral program.— Created and rolled out new membership programs that grew revenue streams.— +46% new visits and +20% lead conversions through website redesign.— Led rebrand, adoption, and elevated presence through national road shows.

In this role, I crafted the marketing strategy and oversaw brand development for a start-up company entering the composite material market. I cultivated growth strategies, carried out market research, and pinpointed target markets.

Here, I oversaw marketing, sales, and business development for a company deploying the first global e-commerce model for fine art dealers, museums, and collectors.— Drove 55% membership growth in 5 months

I led strategic initiatives with an emphasis on humanitarian enterprise marketing. My work involved strategic alliances, marketing and branding strategies, public relations, corporate communications, and event management. — Formed and led a Media Advisory Board. Recruited senior executives from WPP, Ogilvy & Mather, and Hill & Knowlton to join Globalegacy initiative and guide public relations campaign.

Early in my career, I directed strategic planning, brand and corporate identity development, public / media relations, corporate communications, and online presence for a startup company pioneering wireless marketing in Europe.

Master Of Business Administration - Mba, Marketing, Finance

Doctor Of Law - Jd, Banking, Corporate, Finance, And Securities Law

Bachelor Of Arts - Ba, Psychology, Economics