Heidi C. Hutchison, Jd/Mba Email and Phone Number
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CHIEF MARKETING OFFICER driving revenue growth through strategy, innovation, and positioning for market distinction. Balancing tactical and strategic approaches, I generate demand by developing memorable customer experiences that translate to sales and revenue growth. I modernize organizations through new media / digital marketing, automations, and updated systems. I build trust and credibility with stakeholders based on my deep understanding of brand, products, and the market.Select highlights: 🔸 +423% SQL in 2022 and +76% in 2023, positioning brand as market standard by driving multimillion- dollar, multi-year, multichannel marketing campaigns for cloud-based platform ChiroTouch (PracticeTek). 🔸 Ranked as the nation's largest association in 3 years, spearheading 7-figure growth and +20% membership conversions by introducing eCommerce. (YMCA San Diego) 🔸 Up to 50% lift in member acquisition for the world’s largest global executive coaching firm. Led strategic marketing for revamp and rebrand.My broad understanding of business needs and consumer demand has elevated performance and profitability of several B2B /B2C small and medium-sized businesses. I bring natural curiosity and a proven ability to advance strategic change. _____ 𝘙𝘦𝘢𝘤𝘩 𝘰𝘶𝘵 𝘸𝘪𝘵𝘩 𝘢 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯 𝘳𝘦𝘲𝘶𝘦𝘴𝘵 𝘰𝘳 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘵𝘰𝘥𝘢𝘺! 𝘓𝘦𝘵’𝘴 𝘵𝘢𝘭𝘬 𝘢𝘣𝘰𝘶𝘵:Strategic Planning ▪️ Integrated Marketing ▪️ Product MarketingDigital Marketing ▪️ Social Media MarketingCustomer Experience ▪️ Brand ManagementRevenue & Profit Growth ▪️ Stakeholder EngagementChange Management ▪️ Thought Leadership ▪️ Content StrategySearch Engine Optimization (SEO) ▪️ Search Engine Marketing (SEM) 🔸 🔷 🔸 🔷 🔸 🔷 🔸A crucial component of my success has always been my ability to build and nurture high-performing leaders and teams. As a genuine, honest, and straightforward coach, I provide the feedback, learning opportunities, and connections that set the stage for next-level professional and personal growth.𝘐 𝘢𝘭𝘴𝘰 𝘸𝘦𝘭𝘤𝘰𝘮𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘳𝘰𝘶𝘯𝘥 𝘸𝘰𝘮𝘦𝘯 𝘪𝘯 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱, 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘤𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘯𝘥 𝘮𝘦𝘯𝘵𝘰𝘳𝘪𝘯𝘨, 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘱𝘶𝘳𝘱𝘰𝘴𝘦-𝘢𝘭𝘪𝘨𝘯𝘦𝘥 𝘤𝘢𝘳𝘦𝘦𝘳𝘴, 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦. Coaching ▪️ Mentoring ▪️ Life Transitions ▪️ Career Transitioning ▪ Leadership Development ▪ Women’s Leadership ______In my downtime, I cherish watching sunsets over Cardiff Reef with my family and our two Labrador Retrievers, Salt and Pepper. And, yes, they are black and white.
Heidi Hutchison
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FounderThird30 Sep 2024 - PresentMy mission is to challenge stereotypes and empower 50+ professional women to embrace the Third 30 phase of life with purpose, passion, and possibility. I advance this mission through the following:— Partner with women navigating professional and personal transitions.— Redefine aging as a time of professional and personal growth, exploration, and fulfillment.— Guide women to access resources and support to realize their chosen purpose and path in their Third30.— Inspire and empower professional women through community, shared experience, and actionable insights.
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Fractional Chief Marketing Officer (Cmo)Heidi Hutchison Dec 2023 - PresentI boost visibility, impact, and growth at SMBs through integrated marketing and strategy. Partnering with executive leadership teams and stakeholders, I build brands, increase customer loyalty, and secure a competitive advantage. — Create and deploy marketing and GTM strategies advance business priorities. I guide brand development, market positioning, and competitive analysis. — Introduce and refine digital marketing to expand online presence, incorporating content marketing, email campaigns, SEO, SEM, and social media.— Introduce KPIs / metrics to manage performance and contain costs.— Develop growth strategies based on comprehensive market research.— Ensure cohesive messaging across all channels.
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Vice President, MarketingPracticetek Oct 2020 - Nov 2023San Diego , Ca, UsI provided leadership and strategic direction for marketing operations with a $4.5M budget. I developed the infrastructure to drive a top-of-the-market marketing system. I also deployed multi-channel product marketing campaigns: digital marketing, content creation, event marketing, social media, PPC / SEO, email marketing, and sales enablement collateral.— More than doubled the marketing team to 12 and realigned to channel-specific roles.— Established a culture of data-led decisions with analytics and reporting systems, scalable processes, and teamwork.— +123% engagement rate in 1 year by implementing social media marketing program.— +49% IPS revenue growth in 3 years ($75M to $112M). — +1071% SQLs using influencers in webinars, +508% SQLs YoY through email marketing program, and +153% boost in SQLs by growing event and conference presence.— 4.5 Google rating (up from 3.5) in 9 months. Established program to earn 700+ customer reviews.— Built MarTech stack that improved performance tracking and functionality.— Implemented project management tools to simplify collaboration. -
Chief Marketing & Experience OfficerYmca Of San Diego County Jan 2017 - Jul 2020San Diego, Ca, UsMy scope involved shaping marketing and customer experience strategies. I led the team in developing key systems and metrics,improving customer satisfaction / retention, and growing revenue. I also significantly strengthened community engagement byadvocating for a digital strategy and communications. — Spearheaded the e-Commerce transformation to strengthen sales, brand, and service. +51% web traffic and increased onlinesales to 19% of total sales.— 2x Customer Experience team to build out digital expertise.— +284% net growth in memberships YoY.— +27% membership acquisition over previous year by implementing marketing strategy synthesizing SEO, SEM, and PPC. -
Fractional Chief Marketing OfficerHeidi Hutchison Jan 2010 - Dec 2016I worked closely with pre-revenue to $200M+ revenue companies and executive teams, informing client marketing strategies and leading high-profile projects to grow revenue. — Designed organizational strategies to protect company profits after the introduction of new labor laws. — Evaluated the competitive landscape and industry trends to discover growth drivers for clients. — Focused marketing strategy on high-margin product lines, improving client profit performance. — Improved marketing efficacy to grow revenue while controlling costs.
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Vice President, Marketing StrategyVistage International Sep 2005 - Dec 2009San Diego, California, UsI managed a team of 8 and oversaw a $2.2M budget, directing strategic marketing for a 50-year-old global CEO membership organization. I streamlined marketing approaches and improved member acquisition by advocating for the integration of IT and marketing operations.— +25% customer acquisition by implementing national customer referral program.— Created and rolled out new membership programs that grew revenue streams.— +46% new visits and +20% lead conversions through website redesign.— Led rebrand, adoption, and elevated presence through national road shows. -
Head Of MarketingPetritech, Inc. Apr 2004 - Apr 2005In this role, I crafted the marketing strategy and oversaw brand development for a start-up company entering the composite material market. I cultivated growth strategies, carried out market research, and pinpointed target markets. -
Vice President, MarketingTransact Art, Inc. Sep 2002 - Dec 2003Here, I oversaw marketing, sales, and business development for a company deploying the first global e-commerce model for fine art dealers, museums, and collectors.— Drove 55% membership growth in 5 months
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Vice President, MarketingGlobalegacy 2001 - 2002I led strategic initiatives with an emphasis on humanitarian enterprise marketing. My work involved strategic alliances, marketing and branding strategies, public relations, corporate communications, and event management. — Formed and led a Media Advisory Board. Recruited senior executives from WPP, Ogilvy & Mather, and Hill & Knowlton to join Globalegacy initiative and guide public relations campaign.
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Chief Marketing OfficerMediatude 2000 - 2001Early in my career, I directed strategic planning, brand and corporate identity development, public / media relations, corporate communications, and online presence for a startup company pioneering wireless marketing in Europe.
Heidi C. Hutchison, Jd/Mba Skills
Heidi C. Hutchison, Jd/Mba Education Details
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Emory University - Goizueta Business SchoolFinance -
Emory University School Of LawAnd Securities Law
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Smith CollegeEconomics
Frequently Asked Questions about Heidi C. Hutchison, Jd/Mba
What company does Heidi C. Hutchison, Jd/Mba work for?
Heidi C. Hutchison, Jd/Mba works for Heidi Hutchison
What is Heidi C. Hutchison, Jd/Mba's role at the current company?
Heidi C. Hutchison, Jd/Mba's current role is 🔷 CHIEF MARKETING OFFICER 🔷 Driving revenue growth through strategy, innovation, and positioning for market distinction.🔸 Integrated Marketing 🔸 Product Marketing 🔸 Digital Marketing 🔸 Brand 🔸Customer Experience.
What is Heidi C. Hutchison, Jd/Mba's email address?
Heidi C. Hutchison, Jd/Mba's email address is hh****@****uch.com
What is Heidi C. Hutchison, Jd/Mba's direct phone number?
Heidi C. Hutchison, Jd/Mba's direct phone number is +185824*****
What schools did Heidi C. Hutchison, Jd/Mba attend?
Heidi C. Hutchison, Jd/Mba attended Emory University - Goizueta Business School, Emory University School Of Law, Smith College.
What are some of Heidi C. Hutchison, Jd/Mba's interests?
Heidi C. Hutchison, Jd/Mba has interest in Children, Economic Empowerment, Civil Rights And Social Action, Education, Health.
What skills is Heidi C. Hutchison, Jd/Mba known for?
Heidi C. Hutchison, Jd/Mba has skills like Strategic Partnerships, Strategy, Email Marketing, Marketing Strategy, Integrated Marketing, Online Marketing, Marketing, Start Ups, Leadership, Brand Development, Marketing Communications, Business Development.
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