- Development and management of the marcom plan and budget- Development of new concepts and ideas- Create brand awareness & develop brand insight- Further implementation of social media and SEA-campaigns (point of contact for the agencies)- Management of participation to different fairs and events- Lead generation for B2C business units- Implementation of corporate identity - Development of brand-new website- Management of hospitality events for customers- Point of contact for sponsorships such as Belgian Red Devils, KV Mechelen...- Sparring partner for HR: employer branding and recruitment actions- Contact for journalists and PR related matters- Management of internal communications using different channels- ...

- Development and management of the marcom plan: below and above the line- Development of new concepts- Create brand awareness- Develop brand insight- Main focus on lead generation for the entire network- Develop brand new website

- Develop and manage the marcom plan - Contacts with PR, communication and advertising agencies (above & below the line)- Develop POS campaigns- Coordination of internal and external communication (mailings, brochures, presentations..) - Organise events and fair participations

Development of IWC Plan.Manage lifecycle of different products.Marking strategic improvements on product management.¨Prepare product launches towards internal customers as well as external customers (key accounts, retailers, decorators, dealers and end users).

Develop and manage the marketing plan and budget. Implement new corporate image.Market study and analysis.Contact for customers, agents and journalists.Follow-up of rental agreements.

Co-ordination of all marketing activities.Content management of the Belux website.Database management.Responsible for contacts with communication and event agencies.