Heidi Dillon is the CEO of Distill Ventures, where she stands at the forefront of emerging trends in the drinks, wellness, and consumer sectors with a passionate focus on finding and nurturing the most talented founders and their brands. With over 25 years of transformative experience in disrupting health and wellness minded consumer packaged goods (CPG) categories, Heidi has become a driving force in the industry. Since joining Distill Ventures North America in 2018, Heidi has been a driving force for innovation. She spearheaded the establishment of the world’s first non-alcoholic drinks practice, where she now champions the swift growth of several global brands, including Ritual Zero Proof—the leading non-alcoholic drinks brand in the U.S., which was recently acquired by Diageo in September 2024. She also led the creation of Distill Ventures’ Pre-Accelerator, an early stage funding initiative designed to support entrepreneurs from underrepresented backgrounds.In her capacity as Managing Director, Heidi orchestrated the growth and expansion of Distill Ventures North America. She skillfully managed a team of specialized drinks executives, guiding spirits and non-alcoholic drinks founders through the entire business lifecycle – from pre-launch and market roll-out to growth, scaling, and acquisition. As CEO, Heidi Dillon continues to shape Distill Ventures' portfolio with a heightened commitment to inclusion and diversity meeting the evolving needs of global consumers to create the iconic drinks brands of the future. Her strategic focus extends to the evolution of the No and Low alcohol category, New World Whiskey and its expanding consumer, and a burgeoning focus in agave production and provenance as well as innovation via sustainability practices.