Heidi Rogers Email and Phone Number
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I'm an ESTJ "executive type" described as committed, competitive and motivated with a passion for leading and inspiring teams. I have a knack for developing thoughtful hunches and ambitious objectives, translating them into clear, inspiring strategies which lead to sales growth.My marketing chops include digital transformation, media planning and optimization, new revenue growth, 1:1 marketing, loyalty marketing, consumer engagement and franchise growth development. My superpower is in developing actionable solutions with a focus on positioning and rooted in consumer and data insights.At home, I'm known by my official title, Chief Mom Officer. Although, occasionally my three wonderful kids call me their "Professional Chauffeur." I just see that as a re-positioning and re-branding opportunity.
Bj'S Restaurants, Inc.
View- Website:
- bjsrestaurants.com
- Employees:
- 8044
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Senior Vice President, MarketingBj'S Restaurants, Inc.Los Angeles, Ca, Us
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Senior Vice President, MarketingBj'S Restaurants, Inc. Sep 2021 - PresentHuntington Beach, Ca, UsA $1.2 billion public company with 212 restaurants in 29 states. Lead all marketing functions including communications, culinary execution, loyalty & guest engagement, digital platforms, LRM, media planning and optimization, social and community management and consumer data/insights. 2x CEO Meritorious Recipient.Notable Achievements: ✓ Partnered with EVP, CGO to develop and implement an all-new brand position to guide the organization for future growth plan of $2 billion in sales.✓ Led all marketing decisions including customer experience, go to market communications and strategies and initiative implementation.✓ Launched new revenue channels including BJ’s Brewhouse Beer Club, delivery, catering, and virtual restaurant brands.
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Vice President, MarketingBj'S Restaurants, Inc. Jan 2018 - Aug 2021Huntington Beach, Ca, UsNotable Achievements: ✓ Led marketing key initiatives and planning, outpacing the industry in traffic by over 100 bps and delivered 11 consecutive quarters of sales and traffic growth.✓ Bolstered acquisition marketing by upgrading e-commerce platforms across performance marketing, website, reputation management, 1:1 database marketing and data driven targeting.✓ Increased guest retention by 9%, +2.2 visits per year and a +$4.50 check growth by restructuring BJ’s Premier Rewards Plus loyalty program.
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Director, MarketingBj'S Restaurants, Inc. Jan 2016 - Dec 2017Huntington Beach, Ca, UsNotable Achievements: ✓ Led all-new brand campaign, “Making Time Count” including 5 productions, contextual stunts, product innovation and a documentary film improving brand love and consideration +12% outpacing competition by +10%. ✓ Revamped entire LRM program new restaurant tool kit and surgical media strategy for ailing restaurants which led to +20% average growth.
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Sr. Marketing ManagerBj'S Restaurants, Inc. May 2014 - Dec 2015Huntington Beach, Ca, UsNotable Achievements: ✓ Launched all-new mobile app including PR tour and reporting metrics.✓ Led planning, development and implantation of gift card strategy with a focus on B2B and B2C resulting in a 250% growth in the first year.✓ Managed onboarding of Agency partners including social, PR, media and digital platforms.
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Managing DirectorO'Leary And Partners Jan 2013 - Apr 2014Newport Beach, Ca, UsResponsible for establishing, building and leading all brand marketing efforts for two flagship accounts, both company and franchised owned. Role included crafting annual marketing strategies and planning, managing brand storytelling across 360 integrated campaigns, and effectively partnering with and guiding both internal teams and multiple agency partners to implement the strategy. Brand Portfolio: - Village Inn- Bakers SquareNotable Achievements: ✓ Developed annual strategic plan that generated +4.9% increase in YOY sales and a record breaking Q4 ’13 plan with +53% growth in dessert sales with a targeted all digital strategy that reduced spend by 50% YOY.✓ Improved guest retention by restructuring email platform and segments with an all-new cadence and messaging strategy.✓ Implemented local store marketing tool kit with a platform for direct orders and marketing materials specific to each restaurant via dynamic content. -
Account DirectorDoner Jan 2009 - Dec 2012Southfield, Michigan, UsCreated and led brand strategy for a dynamic range of brands and companies. Fostered development of ideas that had an immediate and sustainable impact business and sales. Responsible for strategic and creative excellence. Produced award-winning campaigns including Avery Dennison *Silver National Addy Award and Del Taco Silver Telly Award.Brand Portfolio:- Mazda- Del Taco - Avery Dennison- Roy’s Hawaiian Fusion - United Healthcare- LA Cable Co-Op- ACSCNotable Achievements: ✓ Day to day account lead responsible for managing global and regional brand campaigns from strategic planning to final asset production, ensuring all phases were flawlessly executed on strategy, on time and on budget.✓ Led annual content strategy and award-winning campaign planning/ production for Del Taco with 700+ integrated creative assets including broadcast TV, OLV, in restaurant point of sale, experiential and social across 530+ restaurants.✓ Managed Avery Dennison global product launch and integrated partnership with Martha Stewart and Staples with the award winning “Pretty Neat” campaign. -
Account ManagerDoner Mar 2005 - Dec 2008Southfield, Michigan, UsNotable Achievements: ✓ Managed all LDM events and dealer needs for Mazda North American Operations. Developed all new platform and customizable, dynamic tool kit for dealers and their advertising materials via a best-in-class digital system.✓ Supervised brand campaign launch of the all-new Mazda 3 resulting in a +10% sales goal.✓ Assisted strategic planning team on brief development including Project Initiation form and final strategic architectures.
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Sr. Account SupervisorDoner Apr 2003 - Feb 2005Southfield, Michigan, Us
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Marketing CoordinatorDoner Jun 2000 - Mar 2003Southfield, Michigan, Us
Heidi Rogers Skills
Heidi Rogers Education Details
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Iowa State UniversityCommunications
Frequently Asked Questions about Heidi Rogers
What company does Heidi Rogers work for?
Heidi Rogers works for Bj's Restaurants, Inc.
What is Heidi Rogers's role at the current company?
Heidi Rogers's current role is Senior Vice President, Marketing.
What is Heidi Rogers's email address?
Heidi Rogers's email address is hr****@****ner.com
What is Heidi Rogers's direct phone number?
Heidi Rogers's direct phone number is +194923*****
What schools did Heidi Rogers attend?
Heidi Rogers attended Iowa State University.
What skills is Heidi Rogers known for?
Heidi Rogers has skills like Volleyball, Div, Business Development, Resources.
Who are Heidi Rogers's colleagues?
Heidi Rogers's colleagues are Max Reyes, Brittany Long, Evan Decker, Michelle Mettler, Watanna Taylor, Eric Baguio, Allison Giessman.
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