Heidi Olson

Heidi Olson Email and Phone Number

Brand Experience Leader | Strategist | Business Partner @ Visa
Heidi Olson's Location
New York City Metropolitan Area, United States, United States
Heidi Olson's Contact Details
About Heidi Olson

I am a passionate Global Brand Experience Executive specializing in the development and delivery of cross-channel event and experiential marketing campaigns and brand activations for business and consumer audiences that create connection, generate conversation, drive brand engagement and deliver measurable business impact.I have a multifaceted background which spans marketing, advertising, communications, and public relations and am confident leading in global marketing agency and corporate settings. I'm experienced and energized when strategizing and architecting in progressive, nimble, entrepreneurial spaces. My functional expertise spans strategy, operations, creative, planning, production for global agencies and corporations.Strengths: event marketing, experiential marketing, integrated marketing, brand strategy, agency management, strategic planning, content strategy, business management/planning, operations, digital + social, team leadership, program leadership, project management, financial oversight, creative facilitation, relationship buildingCategories: automotive, CPG, entertainment, financial services, healthcare, hospitality, non-profit, retail, sponsorship, sports, technology, telecommunicationsNotable brands: Best Buy, Disney, Google, HP, LinkedIn, Microsoft, Nestle, Nissan, Panasonic, Shopify, VisaInterests: animal welfare, our planet, building community, global citizenship

Heidi Olson's Current Company Details
Visa

Visa

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Brand Experience Leader | Strategist | Business Partner
Heidi Olson Work Experience Details
  • Visa
    Sr. Director, Strategy & Operations, Global Events & Experiences
    Visa Aug 2023 - Present
    Foster City, California, Us
    World leader in digital paymentsResponsible for all things strategy and operations for the Global Corporate Events team, and developing a world-class Center of Excellence for events and experiences at Visa.
  • Freelance
    Marketing Consultant
    Freelance Jan 2023 - Aug 2023
    Senior level consultant specializing in: planning, strategy, development, program management, operations and production for global event and experience campaigns.Leadership partner with expertise in team modeling, portfolio planning, programming, measurement implementation, standardized operations and industry best practices.
  • Linkedin
    Head Of Global Event Marketing
    Linkedin Jan 2020 - Oct 2022
    Sunnyvale, Ca, Us
    The World's Largest Professional NetworkMade the BIG shift from agency to brand side and connected my way IN to a mission driven organization I have always admired. In my role, I was responsible for overseeing both first and third party Tier 1 and Tier 2 events and experiences— digital and physical—across multiple LOBs within the global event marketing team at LinkedIn. I led the development and implementation of LinkedIn's inaugural global event marketing strategy across the organization which included: foundational strategic framework, measurement approach and portfolio architecture. I cared for a multigenerational team of 15 and provided them with the mentorship, guidance and advocacy to grow their skills and deliver amazing work. I partnered with marketing leadership, business stakeholders and cross-functional partners to push forward creativity, innovation and best practices that would expand thinking around the discipline and deliver greater impact for the organization.
  • Magnetic
    Managing Director
    Magnetic Jan 2019 - Jan 2020
    New York, Ny, Us
    Experience Marketing AgencyAn amazing opportunity to exercise my entrepreneurial muscles again for a fast-growing boutique experience marketing agency in NYC. I collaborated with agency leadership to provide strategic consultative services in the areas of: change management, process development and improvement, team re-organization and optimization, talent identification/recruitment, internal communications, and agency-wide operational initiatives. I partnered with the executive team to develop a powerful agency vision and story, and helped create a communications plan to share internally and externally.
  • Freemanxp
    Senior Account Director
    Freemanxp Oct 2016 - Dec 2018
    Dallas, Texas, Us
    Global Events CompanyBack in the Big Apple, managing key client global relationships and ensuring agency resources are built and deployed to exceed client satisfaction. Maintaining close partnership with business development, strategy and creative teams, and incorporating my strategic, brand and account management expertise to elevate our level of collective success and growth objectives.
  • Gmr Marketing
    Vice President Of Client Services
    Gmr Marketing Sep 2015 - Sep 2016
    New Berlin, Wi, Us
    Experience Marketing AgencyTook a trip to Milwaukee (no, not just for the beer and braut)… Responsible for the overall health, growth and leadership of a notable account portfolio at this award-winning global brand experience marketing agency. Effectively nurtured and strengthened client relationships by delivering best in class client services practices: thought leadership, integrated marketing, business planning. Partnered with internal strategy and creative teams to develop insights-driven marketing plans, activation concepts and on-target solutions that consistently elevated brands.
  • Moss Inc.
    General Manager
    Moss Inc. Jul 2012 - Aug 2014
    Franklin Park, Illinois, Us
    Global Manufacturer of Branded EnvironmentsOversaw profitability and growth for the division specializing in design and fabrication of tension-fabric product solutions and graphic treatments for branded experiences, events, and environments. Tension-fabric? Yes – and it was not only pretty interesting, but it was also a great move that heightened my level of marketing and operational expertise. Led multiple functions critical to organizational success, including Marketing, Account, Creative, Sales and Operations. Ensured and activated business innovation and successfully repositioned division to the corporate event and experiential markets.
  • Marketing Consultant
    Experiential Marketing Strategist And Producer
    Marketing Consultant May 2011 - Jul 2012
    Left La La Land (Yes, can you believe it?) and moved to New England (had to see what this winter thing was all about)… Senior marketing specialist, focused on the creation of high-impact brand experience solutions; worked heavily with tech start-ups and a random variety of really interesting partners.
  • Oeg, Inc.
    Managing Director
    Oeg, Inc. Jan 2001 - May 2011
    Event & Experiential Marketing AgencyHappily battling LA traffic … Consistently designed and delivered targeted integrated marketing campaigns, driving client brand awareness, increasing product appeal, and enhancing revenue growth. Gained partner trust and exclusivity by demonstrating a deep connection with the company brand and building a highly lucrative and loyalty-driven program.

Heidi Olson Skills

Integrated Marketing Marketing Strategy Creative Direction Advertising Marketing Marketing Communications Business Development Social Media Marketing Public Relations Management Digital Marketing Strategic Planning Team Leadership Entrepreneurship Cross Functional Team Leadership Leadership Project Management Financial Oversight Campaigns Brand Development Direct Marketing Multi Channel Marketing Social Media Brand Management Brand Equity Digital Strategy Strategic Partnerships Sponsorship Experiential Marketing Event Marketing Creative Strategy Business Strategy Strategic Communications Strategy Corporate Branding Content Strategy B2b Marketing Brand Awareness Mobile Marketing Online Marketing Marketing Management Interactive Marketing Customer Engagement Client Relations Online Advertising Experiential Events Creative Problem Solving

Heidi Olson Education Details

  • Uc Santa Barbara
    Uc Santa Barbara
    Communications

Frequently Asked Questions about Heidi Olson

What company does Heidi Olson work for?

Heidi Olson works for Visa

What is Heidi Olson's role at the current company?

Heidi Olson's current role is Brand Experience Leader | Strategist | Business Partner.

What is Heidi Olson's email address?

Heidi Olson's email address is he****@****hoo.com

What schools did Heidi Olson attend?

Heidi Olson attended Uc Santa Barbara.

What are some of Heidi Olson's interests?

Heidi Olson has interest in Food And Wine Adventures, Environment, Social Anthropology, Human Rights, Animal Welfare, Leadership And Influence, Travel, Environmental Issues.

What skills is Heidi Olson known for?

Heidi Olson has skills like Integrated Marketing, Marketing Strategy, Creative Direction, Advertising, Marketing, Marketing Communications, Business Development, Social Media Marketing, Public Relations, Management, Digital Marketing, Strategic Planning.

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