Heidi Olson Email & Phone Number

Foster City, California, Us

World leader in digital paymentsResponsible for all things strategy and operations for the Global Corporate Events team, and developing a world-class Center of Excellence for events and experiences at Visa.

Senior level consultant specializing in: planning, strategy, development, program management, operations and production for global event and experience campaigns.Leadership partner with expertise in team modeling, portfolio planning, programming, measurement implementation, standardized operations and industry best practices.

Sunnyvale, Ca, Us

The World's Largest Professional NetworkMade the BIG shift from agency to brand side and connected my way IN to a mission driven organization I have always admired. In my role, I was responsible for overseeing both first and third party Tier 1 and Tier 2 events and experiences— digital and physical—across multiple LOBs within the global event marketing team at LinkedIn. I led the development and implementation of LinkedIn's inaugural global event marketing strategy across the organization which included: foundational strategic framework, measurement approach and portfolio architecture. I cared for a multigenerational team of 15 and provided them with the mentorship, guidance and advocacy to grow their skills and deliver amazing work. I partnered with marketing leadership, business stakeholders and cross-functional partners to push forward creativity, innovation and best practices that would expand thinking around the discipline and deliver greater impact for the organization.

New York, Ny, Us

Experience Marketing AgencyAn amazing opportunity to exercise my entrepreneurial muscles again for a fast-growing boutique experience marketing agency in NYC. I collaborated with agency leadership to provide strategic consultative services in the areas of: change management, process development and improvement, team re-organization and optimization, talent identification/recruitment, internal communications, and agency-wide operational initiatives. I partnered with the executive team to develop a powerful agency vision and story, and helped create a communications plan to share internally and externally.

Dallas, Texas, Us

Global Events CompanyBack in the Big Apple, managing key client global relationships and ensuring agency resources are built and deployed to exceed client satisfaction. Maintaining close partnership with business development, strategy and creative teams, and incorporating my strategic, brand and account management expertise to elevate our level of collective success and growth objectives.

New Berlin, Wi, Us

Experience Marketing AgencyTook a trip to Milwaukee (no, not just for the beer and braut)… Responsible for the overall health, growth and leadership of a notable account portfolio at this award-winning global brand experience marketing agency. Effectively nurtured and strengthened client relationships by delivering best in class client services practices: thought leadership, integrated marketing, business planning. Partnered with internal strategy and creative teams to develop insights-driven marketing plans, activation concepts and on-target solutions that consistently elevated brands.

Franklin Park, Illinois, Us

Global Manufacturer of Branded EnvironmentsOversaw profitability and growth for the division specializing in design and fabrication of tension-fabric product solutions and graphic treatments for branded experiences, events, and environments. Tension-fabric? Yes – and it was not only pretty interesting, but it was also a great move that heightened my level of marketing and operational expertise. Led multiple functions critical to organizational success, including Marketing, Account, Creative, Sales and Operations. Ensured and activated business innovation and successfully repositioned division to the corporate event and experiential markets.

Left La La Land (Yes, can you believe it?) and moved to New England (had to see what this winter thing was all about)… Senior marketing specialist, focused on the creation of high-impact brand experience solutions; worked heavily with tech start-ups and a random variety of really interesting partners.

Event & Experiential Marketing AgencyHappily battling LA traffic … Consistently designed and delivered targeted integrated marketing campaigns, driving client brand awareness, increasing product appeal, and enhancing revenue growth. Gained partner trust and exclusivity by demonstrating a deep connection with the company brand and building a highly lucrative and loyalty-driven program.