Heidi Essington Email & Phone Number

Milwaukee, WI, US

Milwaukee

• Use our CMS (Kentico) to maintain catholicfinanciallife.org site pages.Write, design, and develop compelling and engaging content for landing pages, and email campaigns.
• Maintain and manage Catholic Financial Life's corporate website and Intranet sites and implement an overall strategy to align with the organization's goals.
• Track and analyze analytics to gain insight into traffic, demographics, and effectiveness. Utilizing this information to make informed decisions on updating content and future projects.
• Write/edit compelling content for the intranet and the corporate website.
• Work collaboratively with staff from various departments to promote internal/external messages while maintaining and aligning with the corporate message and image.
• Mentor Cristo Rey High School students and interns to help provide them with hands-on, professional work experience.

Janesville/Beloit, Wisconsin Area

• Maintained corporate identity over a variety of print and digital channels. Coordinated photo shoots, developed concepts, held creative presentations, and planning meetings.Efficiently produced catalog pages and direct.
• Expanded job responsibilities by taking on designing and coding of emails, landing pages and tech pages for web and mobile devices
• Generated and manipulated graphics and images. Including photography, retouching, color correction, and image manipulations, for social media, online, video and print
• Collaborated with product managers, creative and marketing teams to design and execute creative utilizing creative and product briefs. Translating them from concepts to designs, creating a consistent message for an.
• Lead the Gempler’s team in designing and implementing a new branding message and look for the Gempler’s Brand across all media for a better customer experience
• Set-up page templates and Enable rules to work with our Enterworks product information and master data management software to increase designers productivity

Williams Bay, WI

Janesville/Beloit, Wisconsin Area

Became an integral part of the Specialty Brands creative team and was hired on when Ariens bought out Grainger in 2014. Maintained the corporate identity of the Gempler’s brand over a variety of print and digital channels. Efficiently produced catalog body pages utilizing a PIM system. Designed and developed marketing emails.

Greater Milwaukee Area

Designed websites, user experiences, user interfaces, web banners, and email templates utilizing wireframes, data analytics, SEO, CMS tools and web best practices.

Milwaukee, Wisconsin

Designed printed ads, yearly catalogs, flyers, brochures, signage, mailers, packaging, and other media. Built marketing emails, social posts, and redesigned website and up-keep of the company’s website. Launched and maintained the social media site, gaining over 1,000 followers in the first year. Maintained consistent corporate identity standards.a

Milwaukee, Wisconsin

Design advertising concepts for existing, new, and prospective businesses for yellow page advertising, and product marketing. Supervised a team of 5 designers and a project manager.

Milwaukee, Wisconsin

Produced marketing materials, included but not limited to: ads, catalogs, flyers, and mailers for print.

West Bend, Wisconsin

Design and production of films for financial prospectuses.

Beaver Dam, Wisconsin

Manually paste-up of ads, cutting color and producing films for the print of daily and weekly newspapers.

Associate Of Applied Science Degree, Graphic Design

Quark, Photoshop, Illustrator, Pre-press Production, Color Theory, Marketing Principles, Advertising Campaigns, Principle of Management.

Graphic Design

InDesign, Photography, Illustration, Advance Color Theory, Design Composition, Art History, Drawing, Storyboarding

Course Work, Multimedia And Web Design

Course work Adobe Dreamweaver, UX/UI, Wireframes, Photoshop, Adobe Premeire Pro, Flash. Web-Design knowledge using HTML and CSS.