Manager and administrator of Mercy Medical Center’s entire web presence. Responsible for strategizing and fulfilling the digital marketing initiatives covering all aspects of email marketing, video production, social media community management, website administration, content publishing and site analytics. Technology liaison for PR & Marketing department managing all projects with technology vendors and departments including server teams, web development agencies and internal IT departments. Developed and formalized majority of organization-wide web processes. Consults with senior leadership on emerging media and digital marketing tactics including mobile apps, email drip campaigns, relationship management platforms and integration of social media in the treatment of patients.

Sole creative media resource responsible for designing and rebranding dozens of corporate B2B marketing assets such as websites, brochures, conference signage, banners and logos during first year of employment. Trained additional design personnel and switched focus to ground-up corporate website redesign initiative resulting in a 9% increase in form conversions and improved cross-browser compatibility. Voluntarily took on additional responsibilities in search engine optimization, web analytics and social media to strengthen corporate web presence. ACCOMPLISHMENTS:• Functioned as corporate marketing webmaster accountable for overseeing multiple technical and strategic elements simultaneously including daily content updates, weekly site backups, site QA, web standards, and formal process documentation. • Utilized previous media production experience to produce multiple corporate videos for award ceremonies, websites, conferences and mobile marketing, saving the company outsourcing costs totaling more than tens-of-thousands of dollars. • Performed as SEO project manager and evangelist to increase website traffic and lead generation while protecting the organization through online reputation management in the new social climate. • Integrated social media elements including RSS feeds, networking widgets and social bookmarking into the corporate website, directly strengthening the sales funnel.• Planned, designed and administered all backend components for the corporate blog.• Produced and edited 12 podcasts for a subject matter expert series that increased brand awareness over 10% by better connecting with the targeted audience.• Pulled weekly, monthly and quarterly traffic reports for site performance analysis and performed updates to identify weak points.• Researched emerging and evolving trends, tools and strategies in web marketing via industry blogs, webinars, published articles and podcasts.

Started an entrepreneurial creative media firm offering design and marketing services to SMB organizations. Accountable for entire day-to-day business operations encompassing all creative work, lead generation, project management and client services.ACCOMPLISHMENTS:• Strategized and developed quick-to-market business plan and adapted on the fly to clients needs ranging from logo design and identity branding to freelance videography and product development.• Utilized industry standard programs from Adobe, Microsoft and Intuit to accomplish project goals. • Communicated with clients using soft skills to drive sales and increase profits.• Worked collaboratively with clients to develop successful marketing solutions for their specific challenges and constraints.• Learned new ways to develop small businesses including Isolated Productions and increase performance with limited resources.

Sales and Marketing Associate / Event Coordinator Brought on board to manage daily operations of art gallery and event facility. Provided all marketing and design collateral including catalogs, posters, direct mail, flyers and gallery signage. ACCOMPLISHMENTS:• Prioritized art exhibitions that directly improved sales by a minimum of 10%. • Worked directly with the public as a sales associate on the gallery floor and as an event coordinator planning small business gatherings and weddings in event facility. • Supervised upwards of 200 visiting catering staff and event attendees for hosted events. • Created and managed extensive file database enabling faster sales transactions, client interactions and B2B communication. • Multitasked shifting responsibilities and multiple project priorities regarding sales, events and marketing duties. • Adapted event plans and business facility as necessitated in emergency situations under unyielding time constraints.• Utilized communication skills to increase event bookings, art sales and referrals. • Ensured accuracy of client records, billing statements and art inventory using file database and Quickbooks. • Performed office managerial duties such as maintenance of office computer equipment and supplies.

Was responsible for set-up, operation and tear down of in-studio A/V equipment for live evening news broadcasts to Northeast Iowa. Collated scripts for lead news anchors. Operated teleprompter for evening sports anchor. Assisted with Chyron operations in control booth. Transported edited footage from edit bays to telecine. Tested audio equipment before evening news broadcasts. Consulted with news editors while manipulating footage using linear editing equipment. Performed overnight production assistant duties on weekends. Maintained script printing equipment.

Started an entrepreneurial creative media firm offering design and marketing services to SMB organizations. Accountable for entire day-to-day business operations encompassing all creative work, lead generation, project management and client services.ACCOMPLISHMENTS:• Strategized and developed quick-to-market business plan and adapted on the fly to clients needs ranging from logo design and identity branding to freelance videography and product development.• Utilized industry standard programs from Adobe, Microsoft and Intuit to accomplish project goals. • Communicated with clients using soft skills to drive sales and increase profits.• Worked collaboratively with clients to develop successful marketing solutions for their specific challenges and constraints.• Learned new ways to develop small businesses including Isolated Productions and increase performance with limited resources.