Heidi Fin Email & Phone Number

Shepparton, Vic, Au

Shepparton, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Geelong, Victoria, Australia

Deakin University is a Victorian high-education institution with a global impact. The Victorian Higher Education State Investment Fund (VHESIF) is one of the most important investments in higher education infrastructure in a generation.As a contract position, I am responsible for generating engagement with the VHESIF program of work via social media, content development for internal and external channels and project-specific advertising campaigns.

Melbourne, Victoria, Australia

The Wilderness Society is an Australian, community-based, not-for-profit non-governmental environmental advocacy organisation.As a maternity leave cover position, I was responsible for producing content with impact via organic social media channels and the optimisation of on-going advertising campaigns. Responsibilities:• Organic social content strategy, production and reporting. • Fundraising, lead generation and volunteer recruitment via the development and management of Facebook paid advertising campaigns. • Multi-media production including videos, images and audio. • Agency liaison and campaign development.• Stakeholder engagement.

Melbourne, Australia

Yarris provide SaaS applications to some of Australia's largest enterprise organisations and efficiently manage over $1.1 billion of professional services each year. As the Technical Marketing Manager, I was responsible for increasing the visibility of five digital products across four unique industries including insurance, legal, service provision and field contractor services. Responsibilities:• Develop marketing strategies for SaaS products servicing vastly different industries. • Increase brand visibility, recognition, lead generation and nurture co-branding opportunities.• Build and manage automated marketing journeys for lead nurturing. • Manage events, including tradeshow build out, asset development and shipping.• Provide reporting and knowledge development where applicable to stakeholders. • Develop strategy for, manage and optimise digital advertising campaigns. • Coordinate external providers including art studios, marketing agencies and PR firms.

St Kilda, Melbourne.

SEEK is Australia’s largest employment marketplace. Including all brands, SEEK receive over 375 million visits every month, with over 3 million opportunities available at any given time. As the Social Media and Community Coordinator, I was responsible for reinforcing SEEK as the front-of-mind choice for individuals considering a career change through social media. Responsibilities:• Develop an organic social media strategy for domestic and international audiences.• Manage content development for the primary brands, executive managers, HR and IT divisions.• Copy-write national campaigns in line with the SEEK tone and brand guidelines. • Collaborate with external agencies to develop national, social-led campaigns.• Manage paid advertising on Facebook, Twitter and LinkedIn while balancing evolving budgets.• Report on content spread and intake. • Live tweet events including the SEEK SARA's and the HR Leaders Forum. • Triage and provide support to job-seekers through ticketed social media mentions.• Liaise with internal stakeholders on content development, public relations and product changes. • Consult internally on campaigns to develop brand awareness for not-for-profit partner organisations, including SEEK Volunteer and STREAT.Accomplishments: • Collaborated with internal leadership and agencies to develop a national social-led campaign.• Brought increased attention to National Volunteer Week through work with SEEK Volunteer. • Provided countless job-seekers with valuable career advice and banter designed to increase affection for the brand.

Collins Street, Melbourne.

Penguin Random House is one of the world’s largest fiction and non-fiction publishing houses.As Community Manager, I was responsible for increasing market awareness of Bookworld, the phoenix brand of the defunct Borders Bookstores. Additionally, I was charged with reinvigorating our secondary brand, Angus & Robertson. Responsibilities:• Develop the digital strategy for Bookworld and Angus & Robertson brands. • Utilise online channels to drive increased sales and awareness of key titles. • Develop a unique tone as a point of difference for Bookworld.• Ideate and develop the assets for a number of national experiential campaigns.• Sourcing and developing content in collaboration with external publishers and talent.• Manage social advertising across Twitter, Facebook and Instagram while balancing budgets. • Comprehensive reporting for internal business leaders and external stakeholders. • Seasonal campaign ideation and development.Accomplishments: • Managed the roll-out of a national, social-led campaign in collaboration with Fox Studios to celebrate the release of John Green's The Fault In Our Stars. Received 'Best Social Media Initiative' Online Retailer Industry Award.• Achieved recognition of tone and community development techniques through Smart Company Magazine 'Best Use of Social Media'. • Collaborated on the roll-out of a national 'pop-up bookshelves' campaign. Recognition included 'Best Use of Experiential' BeFest Award, 'Winner - Clothing/Cosmetics & Retail Category' Media Federation Award and 'Experiential Campaign of the Year' Locus Award.

627 Chapel Street, Melbourne

Impact Data provide comprehensive staff rostering, email marketing, SMS and social media marketing platforms for businesses across the globe.Responsibilities: • Develop and implement a social media strategy to inform and engage existing customers. • Provide live customer support and training (in-person and over the telephone).• Design and develop content for the SQUAWKBOX blog, including customer usability resources.• Provide marketing advice to small businesses looking to increase customers or web-traffic. • Coordinate the re-development of the SQUAWKBOX (product) website to better reflect the customer journey. Accomplishments: • Developed a customer training hub, including product videos and general HTML basics. • Experienced accelerated career progression from initial positioning as a customer support agent.

Burwood

• Coordinating sales, Point of Sale (POS)• Day to day operations & management. • Experience and a working understanding of Booknet. • Providing excellent customer service. • Floor-planning, product position marketing, store marketing.• Ability to identify internal processes needing improvement, developing and implementing solutions.• Fiscal management. • Stock management and rotation. • Ordering and receiving stock. • Product representative communication and cooperation. • General maintenance.• Team leadership, and staff training and induction• EFTPOS reconciliation.