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🏗️ I built the marketing organization for a software startup from scratch to 13 people and $10M ARR, leading to a successful acquisition exit in 2022.🔥 Give me a spark and I’ll spread it like wildfire. Idea > Experiment > Expand. 💪 I bring an entrepreneurial grit, growth mindset, and a never-ending curiosity that drives me to dig deep, and then dig deeper.🚗 I have great judgement, high execution speed, and I’m comfortable building the car while it’s traveling down the road.🌱 I coach teams for growth, leading with empathy and building relationships through honesty and ownership.💡 B2B SaaS is my jam, making an impact keeps me motivated, and I revel in the challenge of solving gnarly business problems.
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Head Of MarketingRyestrategy Aug 2023 - PresentSeattle, Washington, Us -
Marketing Director (Fractional)Intellisee Jul 2023 - PresentCoralville, Ia, Us -
Director Of Marketing, Demand GenerationPdq.Com Jan 2022 - Aug 2023South Salt Lake, Utah, UsJoined PDQ.com through the acquisition of SmartDeploy.Lead generation: Oversee strategy and execution of all demand generation efforts including paid media, content campaigns, email nurture, sponsorships, and events across four B2B SaaS products.Cross-sell: Developed and tested net new cross-sell campaign playbook incorporating email, live webinar, and paid media. Ongoing campaigns consistently deliver above target ARR.Customer retention: Support customer retention targets across 25k+ customers through customer lifecycle marketing programs and customer success collaboration. -
Director Of MarketingSmartdeploy Apr 2016 - Jan 2022Bellevue, Washington, UsJoined SmartDeploy in 2011 as a marketing team of one. Spent the next 10 years building a marketing organization from scratch to a high performing team of 13 specialists and a successful acquisition exit.Key projects over 10 years at SmartDeploy:Pricing strategy: Converted pricing structure from perpetual, life-time licensing to annual subscription SaaS, producing $3.3M in new customer ARR in 12 months post-launch.Content marketing: Developed and implemented monthly thought leadership webinars targeting lead generation for 18 consecutive months yielding 200-600 registrants per event.Sponsorships: Developed influencer partnerships, primarily YouTube, producing 4K leads in pilot campaign netting 30x ROI.Marketing operations: Highly customized Marketo rollout in 2018. Launch included the migration (from ClickDimensions) and new development of customer lifecycle stage email drip programs, lead scoring and recycling, personalized real-time emails to MQLs, and Microsoft Dynamics 365 integration.Leadership: In just 15 months, grew marketing team from 6 generalists to 13 marketing specialists, to support accelerated ARR growth goals leading up to acquisition.Business strategy: Active growth strategy partner to CEO and GM from initial startup phase through acquisition exit. -
Lead Marketing ManagerSmartdeploy Apr 2014 - Apr 2016Bellevue, Washington, Us
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Marketing ManagerSmartdeploy Apr 2011 - Apr 2014Bellevue, Washington, Us
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Marketing SpecialistHysecurity Jul 2005 - Apr 2011Kent, Wa, UsWork closely with VP of Marketing to develop and coordinate new product launches including print, web, email, partner network strategy, and direct mail mixManaged digital presence and messaging across website, product listings, social mediaCompetitive research and product market fit analysisData analysis including campaign ROI, website, email, customer rebate program, and tradeshowsCreated brand style guide to support company brand and maintain consistency through all departmentsWorked with VP of Sales, VP of Marketing, and service partner on customization of CRM software, SalesLogix, to create an all-in-one reportable CRM solution
Heidi Flaig Skills
Heidi Flaig Education Details
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Pragmatic InstitutePractical Product Management -
University Of WashingtonBusiness
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University Of PhoenixBusiness
Frequently Asked Questions about Heidi Flaig
What company does Heidi Flaig work for?
Heidi Flaig works for Ryestrategy
What is Heidi Flaig's role at the current company?
Heidi Flaig's current role is Head of Marketing | RyeStrategy.
What is Heidi Flaig's email address?
Heidi Flaig's email address is fl****@****loy.com
What is Heidi Flaig's direct phone number?
Heidi Flaig's direct phone number is +120644*****
What schools did Heidi Flaig attend?
Heidi Flaig attended Pragmatic Institute, University Of Washington, University Of Phoenix.
What are some of Heidi Flaig's interests?
Heidi Flaig has interest in Traveling, Snowboarding, Hiking, Live Music.
What skills is Heidi Flaig known for?
Heidi Flaig has skills like Email Marketing, Lead Generation, Crm, Marketing Automation, Online Marketing, Relationship Management, Business Development, Marketing, Strategic Partnerships, Market Planning, Data Analysis, Product Marketing.
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