Heidi Frosch, Cpsm Email & Phone Number

Hailey, Idaho

Hailey, Idaho

• Hire, train, lead, oversee and mentor marketing staff in each of Mead & Hunt's water, environment and infrastructure groups.• Assist with workload management of marketing staff and take on additional tasks as-needed to meet deadlines.• Strategize with technical team members to create marketing plans that meet business plan and strategic plan goals. Develop and manage annual marketing plan including schedule and budget. • Manage and monitor opportunity pursuits and proposal development. • Cultivate client relationships by attending tradeshows and conferences. Build teaming partner relationships through appropriate networking opportunities. • Participate in and provide guidance for marketing interviews. • Provide quality control for proposals, submittals, and marketing materials. • Lead select proposal and interview development including writing and editing proposal and presentation elements.• Write and design marketing materials such as ads, newsletters, mailers, brochures, and tradeshow booth graphics.• Lead and facilitate the groups' social media plan, managing the social media editorial calendar, helping writers with topics and specific angles.

Middleton, Wisconsin

• Serve as lead marketing coordinator for Water groups. This includes tracking and reporting on business development opportunities, managing marketing workload and assigning tasks to marketing coordinators and/or assistants, as available.• Plan, budget, develop, implement and lead national marketing strategies for Water Resources and Water/Wastewater groups using traffic plans. Serve as an expert resource to other marketing coordinators in their traffic planning efforts. • Manage, write and edit proposals and statements of qualifications, including large Standard Form 330 government submittals. This includes strategic planning and discussions to effectively target specific audiences, address hot buttons, and focus on pre-established keywords and winning themes.• Train and mentor new marketing department staff and serve as an expert resource for best practices, processes and procedures within the marketing department. • Provide senior-level quality assurance/quality control reviews of proposals, statements of qualifications and marketing materials for every business unit; adding value to the content, providing an outside perspective and gaining a big-picture view of the firm’s marketing efforts.• Strategize, plan, organize and attend industry tradeshows. This also includes managing Vision marketing campaigns, tracking costs, leading strategy discussions and following up on conference debriefs for more than 40 events per year.• Provide input on corporate development and implementation of Deltek Vision CRM software. Serve as primary resource for input on marketing and business development needs. • Plan and initiate e-mail marketing campaigns.• Plan, coordinate and create advertisements, brochures and interview materials.

Hailey, Idaho

• Coordinate, write and edit statements of qualification and proposals.• Configure and customize Deltek Vision proposal database. Create Vision Word templates for proposals. Train BD staff and new Coordinators on Vision functionality. • Serve as Corporate Website Committee co-chair for 2005 website overhaul. Serve as committee lead for ongoing development and maintenance of the site.• Provide routine updates and additions to the corporate website using CMS software.• Develop and maintain corporate marketing materials and templates to present a consistent company image. • Write and submit press releases.• Contribute to internal company newsletter by submitting and reviewing articles.

Sun Valley, Idaho

• Coordinate meetings, banquets, weddings and major events.• Responsible for space planning, menu selection, room set-up, pricing and audio visual needs.• Oversee multiple events with up to 400 attendees while meeting last-minute requests.

River Falls, Wisconsin

• Publicize event through trade magazine advertisements and newsletters.• Write and distribute press releases promoting the event’s opening session.• Participate in event planning activities.• Direct registration, speakers, catering and last-minute arrangements.