Heidi Hess Email & Phone Number

Alexandria, VA

> Develop a targeted and strategic marketing plan covering paid, earned and owned and execute via traditional marketing, social media marketing, email marketing and SMS marketing tactics.> Produces all graphic design work for marketing needs.> Develop monthly measurement reports on performance of marketing activities, ensuring attribution and promotion.

Washington DC-Baltimore Area

Alexandria, VA

> Assist VP of Marketing in developing and executing the company' s overall paid,earned and owned marketing plan.> Build and manage content that attracts a qualified audience to our owned properties (including video, white papers, blog posts, webinars, infographics, case studies, original research, etc.) and its distribution via email, website, and social.

Alexandria, VA

> Lead a team of 24+ employees that manage the email and social media marketing of more than 450 independently-owned and small chain restaurants.> Ensure team is developing marketing plans and content that meet our clients' various business goals, including driving revenue, building their audience, raising awareness of promotions and offers, maintaining.

Washington, DC

> Responsible for the day-to-day management of DC's Social@Ogilvy group’s strategy team, including staff development, resource allocation, and assisting Group Lead in client and budget management for the overall group. > Developed and executed measurable social media and word of mouth marketing programs for clients, that met their business and.

Washington, DC

> Responsible for strategic planning and execution of all online content and communications, including websites, email, e-alerts, blogs and social networking profiles.> Worked with other department and State Office staff to produce innovative, web-friendly online content that captures and builds people’s interest in CDF’s mission and issue advocacy.

San Francisco, CA

> Coordinated with the Club's Web, Development, Communications and Legislative departments to plan, create and deploy email and web campaigns.> Developed and executed a list building program that increased the Sierra Club's house list nearly 50% both in 2005 and in 2006.> Collected and analyzed email and web statistics regularly tested various components.

Washington, DC And San Francisco, CA

> Developed and conducted outreach strategies to increase awareness of the Foundation's resources and campaigns and increased subscribers by developing relationships with organizations, policy makers and the media and through online mediums such as emails, listservs, message boards and forums.> Assisted in developing the Foundation's overall communications.

Washington, DC

> Responsible for political content and contacts for this non-partisan, voter-education website.> Developed relationships with Members of Congress, campaigns, issue groups, political parties, media and experts in the political field and encouraged their participation in the site.> Developed and conducted outreach strategies to increase awareness of the.

Washington, DC

Developed non-partisan profiles through extensive research of political races and their candidates that NFIB's Political Action Committee Board consulted to determine endorsement.

Rockville, MD

Maintained candidate's schedule created and maintained volunteer database and researched campaign issues.

Rockville, MD

Counseled, tutored and organized outdoor activities for troubled youths in a group home setting.