Heidi Howell-Green Email & Phone Number

Milwaukee, Wi, Us

B2B and B2C brand marketing for Experis NA, the leading global IT staffing and solutions provider.

Act as Fractional Chief Marketing Officer for more than ten companies, including a Fortune 500 manufacturer, a Fortune 100 energy company, HVAC companies, healthcare organizations, and two privately held recruiting companies. Responsible for designing and advising on marketing and communications strategies, including recruitment marketing, PR, crisis communications, media relations, internal communications, employee engagement, website messaging, content, job descriptions, social media, and reputation management.

Milwaukee, Wisconsin, Us

Responsible for the marketing and go-to-market product marketing strategies for Experis Health Solutions.

London, England, Gb

Recruited to lead and oversee source generation, comparative intelligence, and sales operations and enablement for a global workforce solutions company with over 2M contractors. Responsible for sourcing strategies, recruitment marketing, newsletters, public relations, internal communications, and reporting for the board of directors. Key Contributions:➔ Partnered with hiring managers and recruiters to determine sourcing strategies ➔ Improved qualified candidate traffic by 20% and increased candidate engagement during outreach campaigns

St Augustine, Fl, Us

Recruited to scale marketing and communication teams (including product marketing) and build brand awareness to support a $2M ARR growth for an applicant-tracking SaaS company. Responsible for overseeing marketing budget, tracking and reporting on marketing effectiveness, and overseeing SEO, rebranding, employer branding, recruitment marketing, website development, and reputation management.Key Contributions:➔ Doubled website traffic month-over-month by implementing a new PPC keyword strategy. ➔ Created new branding, messaging, and pricing strategy resulting in a 35% increase in revenue within three months. ➔ Started a podcast under a separate brand, aiding in the acquisition of 2 enterprise deals.➔ Oversaw top-of-funnel and bottom-of-funnel campaigns, including email marketing, eBooks, social media content, and SEO content leading to a 198% monthly increase in users.➔ Within the first three months of new brand positioning and pricing structure, BrightMove saw a 35% increase in revenue.➔ Within one year, the average deal size grew by 450% and user accounts surged by 500%➔ In 2019, 20 media pieces were covered, with an estimated 462M readers, which equated to $53,000 in earned media. ➔ In 4 months in 2020, 19 pieces of media were covered, with an estimated readership of 3.73B, 141 coverage views, and 822 social shares, which equated to approximately $14.1M in earned media value.

Recruited from Blue Cross Blue Shield of Florida (DBA Florida Blue) to stand up and lead marketing and communications for a global workforce solutions company and position them for acquisition. Responsible for overseeing job descriptions, employer branding, PPC advertisement, SEO, website, social media, Glassdoor reputation management, ATS enhancements, and all marketing and communications, including recruitment marketing, B2B marketing, sales enablement, product marketing, PR, and internal communications. Responsible for product marketing for ZC Mobile and ZC Web.Key Contributions:➔ Assessed marketing resource needs, recruited, and hired ten remote marketing professionals in six different countries over the course of 10 months➔ Decreased cost per lead by over 50% by implementing marketing automations that included lead scoring and automated text and drip campaigns

Jacksonville, Florida, Us

I developed and implemented a recruitment marketing and employer branding strategy to attract and retain top talent. I created vetting policies and procedures to maximize the ROI of job fairs and recruiting events. I worked with the CHRO and executive members of the Human Services Group on high-level projects such as change management initiatives, making Florida Blue a Great Place to Work®, developing the Employer Value Proposition, creating an internal mobility strategy, and a work-from-anywhere strategy.Responsible for all internal and external communications and employee engagement initiatives with the CHRO. Provided communications coaching to the CHRO and worked with the Florida Blue Foundation on corporate social responsibility initiatives.Key Contributions:➔ Employer branding and recruitment marketing strategies decreased cost-per-hire by 58% and increased candidate qualityby 55%.➔ Recruiting and retention efforts increased by more than 30% after creating employee experience programs based on the results from the Great Places to Work Survey®.➔ Implemented a social media-based employee advocacy program at Florida Blue that increased employee engagement by over 500% and more than $6M in brand equity.InceptureHired to prepare the company for mergers and acquisitions. Responsible for the marketing and comms teams for the Incepture brands that were subsidiaries of Florida Blue: Incepture Workforce Solutions (Healthcare Staffing - Clinical and Non-Clinical), Incepture Managed Solutions (SaaS), and Incepture Print Solutions.Key Contributions:➔ Employer branding and recruitment marketing strategies decreased cost-per-hire by 58% and increased candidate quality by 55%➔ Developed an organic, social media-based employee advocacy program at Incepture that had a 100% participation rate, and engagement grew more than 90% month-over-month.➔ Created an award-winning recruitment marketing campaign in 2013

Jacksonville, Florida, Us

Responsible for the marketing and communications teams for the Incepture brands that were subsidiaries of Florida Blue: Incepture Workforce Solutions (Healthcare Staffing - Clinical and Non-Clinical), Incepture Managed Solutions (SaaS), and Incepture Print Solutions.➔Increased revenue by over $5M in one year by developing and implementing an integrated marketing and communications strategy.➔Developed an organic, social media-based employee advocacy program at Incepture that had a 100% participation rate, and engagement grew more than 90% month-over-month.➔Created an award-winning recruitment marketing campaign in 2013 before recruitment marketing was being utilized.

As the Sales and Marketing Director for Green Golf Partners, I was responsible for launching and expanding the marketing programs of The Club at Osprey Cove. During the first two months of employment, I exceeded the sales goal of new memberships by more than 100%; enrolling 60 new members, with the goal of 25. In addition to being responsible for all marketing, sales, and public relations for The Club, I also supervised six employees at the River Clubhouse.

Ponte Vedra, Florida, Us

As the Marketing Coordinator for Navitas, I was responsible for launching and expanding the marketing capabilities of the organization. I focused on identifying key target customer segments and using marketing channels that incorporated the corporate website, email, print campaigns, and social media strategies. Also co-managed a telemarketing team.

King Of Prussia, Pa, Us

As the Assistant to the Director of the Goddard School, I was responsible for marketing, advertising, and public relations efforts on initiatives, as well as the day-to-day functions of school operations, including hiring teachers, providing training, ensuring compliance on all DCF and •Goddard School standards.

During my internship at the newspaper, I was responsible for helping to layout the newspaper, developing contests for children, maintaining the website and blog, and copy editing.

As a marketing intern, I organized the Volunteer Poster Team, helped write press releases, and coordinated and hosted events. The following year I was promoted to Playbill Coordinator where I was responsible for typesetting of playbills in addition to my other responsibilities. This included writing actor biographies, creating advertisements, and editing photographs.

Ms Communication - Integrated Marketing Communications

Bachelor Of Arts, Communication - Public Relations