Heidi Irwin Email & Phone Number

Marietta, PA, US

Lancaster, Pennsylvania Area

Develop and manage the Penn Medicine Lancaster General Health strategic marketing plan and budget. Provide strategic vision and direction on the implementation of campaigns and promotional plans to achieve system business goals, differentiate and build market awareness, preference, and volume. Collaborate with Strategic Business Development and provide.

Oversaw Geneia’s digital ecosystem, enhancing and extending its brand in the digital space. Crafted first digital plan and delivered on all goals and objectives on time and on budget. Led web sites, social media, blogs, mobile strategy, benchmarking, analytics and reporting, and integrated offline and online marketing efforts. Served as interim product.

Harrisburg, Pennsylvania

Built, managed and grew the company’s digital properties, encompassing, websites, social media, and mobile apps. Tasked to extend Capital BlueCross brand into digital space. In coordination with IT, co-managed web site migration to new portal and upgrade of www.capbluecross.com to responsive design and enhanced the user experience; oversaw design and.

Middletown, Pennsylvania

Recruited to build New Media Division and Lottery’s online community. Launched and lead social media program; managed four stages of www.palottery.com redesign; launched texting program for winning numbers; deployed e-marketing initiatives; outlined strategy to grow VIP Players Club; and increased winner and benefits awareness.Developed and launched.

Served as Governor’s Office designee to oversee, review, and approve all state departments’ integrated marketing initiatives, advertising, media plans, web sites, and sponsorship's.Created and implemented Pennsylvania’s first-ever commonwealth brand, unifying all departments under the Governor’s Office jurisdiction while allowing for unique departmental.

Selected by new executive team to merge corporate communications and marketing departments into one cohesive team. Increased brand awareness for new company and enhanced market leadership positioning.Responsible for client events, including customer conferences, CEO summits and user-group meetings that served as retention and inside sales streams.Oversaw.

Launched public relations division's first formal business development initiative by targeting accounts, directing telemarketing firm for appointments, designing and giving sales presentations and developing prospect relationships. Increased division's growth through new clients. Served as agency spokesperson.

Developed public relations strategies to promote company, manage issues and counseled executives on media relations. Served as primary spokesperson. Managed community relations; employee communications and special events and company’s first Web site.Hand selected by Chief Operating Officer to serve on confidential merger team for area's largest Blue Cross.

Media relations and employee communications