Heidi Moore Dasinger Email & Phone Number

Marietta, Ga

Helped business and industry secure access to reliable, competively-priced electrical power under Georgia's unique Customer Choice Program.

Marietta, Georgia

B2B language translation.

Responsible for branding overall company in its various markets, growing individual business units, retaining existing customer base, and promoting strategic partnerships.

Worked with existing and new credit union sponsors in Cobb and Paulding counties to educate employees on benefits of credit union membership and to develop full use of credit union products and services.

Redesigned and redeveloped CMAR Credit Union Marketing and Business Development Department through reestablishment of relationships with more than 125 sponsors and membership of 16,000.Doubled new members in first year through marketing.Doubled new members in first six months of second year through addition of business development.Lowered attrition to half the national average in third year. Consultant with for-profit CUSO (credit union service organization) providing… Show more Redesigned and redeveloped CMAR Credit Union Marketing and Business Development Department through reestablishment of relationships with more than 125 sponsors and membership of 16,000.Doubled new members in first year through marketing.Doubled new members in first six months of second year through addition of business development.Lowered attrition to half the national average in third year. Consultant with for-profit CUSO (credit union service organization) providing marketing and business development services to other credit unions.Assisted with three mergers as surviving credit union, and then assisted with merger of CMAR CU to IBM SEFCU, June 2009. Show less

Worked in a variety of service industries such as financial services, legal, as well as with more than a dozen acute care and specialty hospitals, and more than 40 physician practices in over a dozen specialties in Georgia and South Carolina.Worked from board level down in terms of reporting, and across all levels to research, plan, and execute marketing programs and materials.Specialized in rebranding and opening facilities, practices, and programs.Well-received public speaker,… Show more Worked in a variety of service industries such as financial services, legal, as well as with more than a dozen acute care and specialty hospitals, and more than 40 physician practices in over a dozen specialties in Georgia and South Carolina.Worked from board level down in terms of reporting, and across all levels to research, plan, and execute marketing programs and materials.Specialized in rebranding and opening facilities, practices, and programs.Well-received public speaker, media spokesperson, motivational & customer service trainer, staff trainer & developer.Client industries also include leasing & lending, fundraising, court reporting, senior services, retirement & assisted living, higher education, youth sports, fashion, home accessories & gifts, beauty, entertainment, non profit faith-based, etc. Show less

Assisted in growth of department from four to 14 in state's second largest health system. Assisted in statewide leadership role in developing marketing of non-traditional health services including several Atlanta firsts: urgent care network, hospital-based fitness center, retirement / assisted living center, etc.Coordinated highly-successful, cutting-edge product redevelopment and award winning marketing campaign of The Maternity Center, including an Atlanta Addy-winning television… Show more Assisted in growth of department from four to 14 in state's second largest health system. Assisted in statewide leadership role in developing marketing of non-traditional health services including several Atlanta firsts: urgent care network, hospital-based fitness center, retirement / assisted living center, etc.Coordinated highly-successful, cutting-edge product redevelopment and award winning marketing campaign of The Maternity Center, including an Atlanta Addy-winning television commercial. Show less

Opened and directed community relations department for flagship American Medical International suburban hospital, part of second-largest international healthcare company.Helped introduce healthcare advertising to metro Atlanta as well as pioneered aggressive branding and marketing mix which produced the "Your Hospital" campaign adopted nationally by AMI.

Hospital Corporation of America rural hospital, part of largest international health care company.Coordinated hospital rebranding, extensive community involvement, and highly productive media relations program.

Bs, Broadcast Journalism & Speech / Theatre (Double Major)

Graduated Summa Cum Laude with numerous honors as well as extensive memberships in honor societies and social / service organizations..

Education record

Education record