Responsible for strategic digital marketing and eCommerce initiatives for the Retail Marketing group at Martha Stewart Living Omnimedia; managed digital marketing programs to support our licensing & retail partners to increase brand awareness and foster consumer engagement for the brand.-Digital marketing support for all 18 Martha Stewart merchandise brands in collaboration with retail partners-Responsible for development and maintenance of Martha Stewarts award winning ecommerce site: marthastewart.com/shop-Managed merchandise integration on marthastewart.com, strategic alignment of content and commerce-Developed tactical programs to monetize traffic and transaction activity-Managed marketing and allocation strategy for all brands on internal Martha Stewart Living Omnimedia digital media properties-Oversaw new products and technology for commerce-Responsible for linking strategy & affiliate marketing March 2007- May 2008-Effectively managed the marketing budget for marthastewartflowers.com -Created and executed all search engine marketing efforts increasing search engine revenue by 31%-Managed all affiliate marketing, accounting for 15-20% of total revenue-Secured all media placements, banner campaigns, promotional integration, and optimize site for organic placement-Executed and developed creative for all email marketing campaigns-Worked effectively with producers on concept and execution of TV integration for the Martha Show-Supported brand management and design teams in day-to-day operations of the brand including product development, photo shoots, television integration, and direct marketing initiatives

-Responsible for interactive marketing campaigns in a shared service environment for a large financial services organization-Worked with assigned business units to successfully manage online marketing campaigns and objectives of each department.-Executed all integrated marketing including Search Engine Marketing, Search Engine Optimization, Banner Ads, Email Marketing, and other various online marketing initiatives

-Developed press outreach strategy for the company-Built speaker proposals for target shows and secured speaking engagements for company spokespeople-Worked with Account teams to identify, secure and develop press-outreach opportunities with clients and media-Composed case studies and white papers on significant client campaignshttp://www.allbusiness.com/marketing-advertising/marketing-advertising/5191953-1.html

Developed and managed all marketing, business development, and public relations activities for the brand.Introduced the brand to e-commerce platform.Worked with press to acquire editorial recognition in publications such as The New York Times (http://tiny.cc/Awqid), Town & Country, and New York Magazine. (http://www.dempseyandcarroll.com/custom.aspx?id=8)Formed mutually beneficial relationships generating incremental revenue with both brick & mortar and online storesCreated revenue generating promotions for both the Dempsey & Carroll Studio and www.dempseyandcarroll.com

Managed ChelseaPaper.com's marketing including all merchandise, site promotion, buying, search engine marketing, direct mail, email marketing, customer retention, and brand managementDirected and managed the affiliate program with LinkShare to create campaigns including recruiting, incentive programs, and seasonally driven special offers and promotions. Developed a strategic plan for the program, which was executed successfully meeting all revenue growth goalsAdvertised with both online and print mediums. Created and managed the annual public relations calendar. Effectively established the Chelsea Notes™ brand by planning new merchandise that was recognized by the press. Composed press releases and coordinated packaging to accommodate over 18 mailings each year. Successfully featured in publications such as InStyle, Redbook, Lucky Magazine, Real Simple, Shop Etc., New York Magazine, The Wall Street Journal, The WB Channel 11 Morning show, and the ABC Early Show

-Programmed events for 14 different Councils within the Association -Interacted with members of the Association to strategize and program their social and educational events -Created and executed marketing plans-Formed sponsorship proposals and sold event sponsorships-Developed profit and loss statements and successfully met budgets

-Coordinated BMW's Ultimate Drive Event raising one million dollars for the Susan G. Komen Breast Cancer Foundation -Implemented and executed a six month nationwide grassroots program for an International client while representing the third largest sports marketing company in the world