Heidi (Jobes) Walters Email & Phone Number

Oxford, Florida, United States

► Established and lead sales for start-up specialty pharmacy; created all sales messaging and tools. Hire, train and lead team of 8 sales and service professionals to call on physicians, surgical coordinators and directors.► Partner with practices and ambulatory surgical centers to determine needs and sell-in services; build strategic relationships with 50+ pharmaceutical representatives from 5+ industry-leading pharmaceutical companies and manufacturers to drive pull-through sales and referrals. ► Created and provide detailed reports for practices and centers; train staffs on reports, tools and processes. ► Grew from virtually zero sales to $1M+; 4000%+ since.► Facilitated expansion throughout Florida; to GA, SC and NY; rapidly established and deployed infrastructure required for scalable, sustained growth. ► More than doubled prescribing physician base from 2013 to 2014; generated 30%+ increase YTD 2015. ► Created and instituted patient cost-analysis protocols instrumental in elevating sales.

North & Central Florida

► Promoted physical and occupational therapy services in five-county area to drive referral traffic at 20 locations. Worked independently to identify and target prospective primary care, neurology, orthopedic, podiatry, and rheumatology physicians, as well as Nurse Practitioners, Medical Assistants, and Referral Coordinators to market services. ►Built rapport with selected law firms, lawyers and paralegals to grow the business. Partnered with Clinic, Operations and Regional Management to support market-specific objectives, varied in all phases of growth cycle, from start-up through maturity. ► Grew sales by $850K and Jacksonville market’s sales by 38% the first year; surpassed all goals throughout tenure.► Developed several, large, multiple-physician practices into top-referrer category across company—including 3rd highest referrer. ► Enhanced relationships within law firms channel; formed relationships with a dozen key law firms; presented benefits, such as Enotes and Letters of Protection (LOP).► Co-promoted medical equipment with manufacturer’s representative. ► Accelerated initial treatment of worker comp. patients by 7-14 days through implementation of a direct referral system.► Trained two new marketing professionals and Patient Service Coordinators on healthcare marketing best practices.

Orlando, Florida Area

► Established and maintained strategic relationships with wide variety of specialty Orlando physicians, staff and hospital administration to market outpatient services of 60+ Radiology professionals at Florida Hospital and the FRi Princeton location. ► Improved training for 12 marketing representatives; assisted with development of new hire program.

Orlando, Florida Area

► Assisted local, certified green, start-up restaurant with development and execution of marketing plan; provided guidance and expertise for concept, logo, website, décor and all marketing materials. Supported opening through direct marketing to local businesses.► Volunteered in various capacities as classroom leader, liaison and organizer, as well as in one-on-one tutoring roles.

South Georgia, North & Central Florida

► Marketed glaucoma medications to ophthalmologists; anti-infective and steroid to cataract and Lasik surgeons in surgical centers. ► Attained Allergan’s Leadership Council for superior performance and customer service; top 10% in sales force; earned Award of Excellence. ► Piloted several marketing test programs; acted as a liaison for corporate-wide meeting.► Won numerous contests, launched several products, and turned around sales first North Florida territory moving from 60 to 25 in one year; then in Central Florida moving from 66 to 14.

Orlando, Florida Area & Central Florida

► Promoted services of ~10 physicians in four Central Florida locations by cultivating relationships with area Optometry, Ophthalmology and Family Practice physicians; negotiating managed care contracts with insurance entities. ► Increased patient volume significantly and elevated public awareness through development and implementation of referral programs, multi-media marketing campaigns, bilingual sales / marketing materials; community outreach/Chamber and medical education events.