Heidi Moore Kelley Email & Phone Number

Boston, Massachusetts, United States

Create and execute B2B marketing plans and integrated campaigns to achieve revenue growth and market penetration in the higher education market. Direct product launch plans to bring new products and services to market successfully. Generate demand and leads from both installed client base and new business opportunities for client acquisition and retention. Build and maintain client loyalty, testimonials, and referrals. • Lead team of product marketers• Developed effective messaging and value propositions for products and services.• Managed all strategic and tactical campaigns for product and persona portfolio.• Achieved lead generation growth for all products and services.• Effectively launched new products and services creating demand.• Created advocate and influencer marketing plans.

Greater Boston Area

Teach online undergraduate marketing courses. Bring explanations, clarifications, and examples into the classroom to reinforce concepts and objectives. Keep students engaged and motivated. Provide feedback to ensure student success.

Facilitation of marketing-related graduate courses for the online program while focusing on key course objectives and developed course curriculum. Bring the content to life by encouraging student participation and examples while also offering relevant scenarios and examples from professional experience. Create a respectful and positive classroom environment to optimize the learning experience for all students is of utmost importance. Adhere to all university policies and procedures including the enforcement of plagiarism policy.

Manage student recruitment marketing to support undergraduate, graduate, evening, and summer programs both at a strategic and tactical level. Increased the number of prospective student visits and applications while also increasing quality and diversity of applicants. • Develop marketing plans to align with target audiences and support institutional goals.• Achieved record setting enrollment through targeted recruitment strategies and effective communications• Successfully launched full-time MBA program to the market gaining both publicity and achieving enrollment goals.

(Formerly SunGard Higher Education) Developed strategic marketing plans and programs to achieve revenue growth and client satisfaction while creating campaigns to build thought leadership in the market.Created strategic marketing plans designed to achieve company goals for the advancement-related product suite in the areas of branding and revenue generation. Directed tactical marketing program plans to support initiatives including advertising, conferences, direct mail, email marketing, pro-active calling, web seminars as well as web-based campaigns. Ensured online and offline marketing initiatives aligned and supported the brand. Customized marketing campaigns were deployed for select, high-scale prospective clients. Field education was designed to ensure sales force understood offerings and value proposition. Managed budget and cost-control measures. Selected Contributions: • Developed marketing plan and program plans to achieve desired results.• Developed overall advancement-related messaging and aligned throughout marketing collateral, sales tools, and outbound communications.• Successfully launched new solutions to the market and sales field.• Obtained public relations exposure for advancement-related stories both internally and externally.

Developed comprehensive sales & marketing programs and processes in order to achieve revenue growth in the K-12 public and private school market.Drove strategic and tactical sales & marketing efforts through defining relevant programs and processes required to achieve corporate goals. Created and implemented marketing plans and related budgets designed to increase lead generation, promote a desired product image, and maintain client loyalty. Managed a sales team of six, created sales goals/quotas, implemented a unified sales process, and provided motivation and coaching of staff. Managed sales and marketing initiatives, including online marketing, tradeshows, direct mail, seminars, advertising, and proactive calling. Utilized search engine optimization, search engine marketing, relevant website content, strategic navigation, and landing pages to increase targeted lead generation. Ensured online and offline marketing initiatives aligned and supported the brand. Selected Contributions: • Developed first-ever sales and marketing plan and related budget designed to achieve growth.• Redefined company and product image to match unique selling proposition.• Defined target market and strategic plan for lead generation.• Designed marketing collateral and website based on user personas of prospects and clients.• Recruited proven, top-performing sales representatives.• Defined sales process and standardized reporting methods.

Campagne Associates was acquired by Blackbaud. Assisted clients in identifying and fulfilling fundraising and school administration software requirements. Recast Campagne clients into Blackbaud clients, promoting, and selling conversion packages that included software, training, and data conversion. Also sold additional appropriate products and services.• Achieved annual quota mid-September; exceeded all monthly quotas.• Increased revenue and maintained high levels of client satisfaction through sales of software and services.

Developed multifaceted marketing programs to drive software sales in the not-for-profit market within an established technology company with annual revenues of $3.5M.Led strategic and tactical marketing efforts through directing planning, positioning, and messaging of lead generation and branding campaigns. Wrote/implemented annual marketing plans and created/managed marketing budgets. Managed marketing initiatives, including online and print advertising, tradeshows, direct mail and telemarketing. Utilized search engine optimization, search engine marketing, website navigation, website content management, and marketing tools, and additional new techniques and technologies to drive successful lead generation. Motivated and managed marketing staff of three, working closely with sales team and manager. Coordinated activities with vendors and media outlets.Selected Contributions: • Defined company and product image to improve match to target market.• Successfully launched new product line, creating market awareness and generating quality leads.• Designed and implemented new marketing processes of lead flow management; developing several metrics to gauge success of marketing efforts and mix. • Redesigned lead fulfillment collateral materials with the objective of engaging prospects into the sales process.• Increased lead generation and quality of leads passed to Sales each year, decreasing cost per lead and increasing return on investment. • Created new website focused on branding, visitor conversion rates, and customer service.• Managed public relations, creating articles/stories, and pursuing opportunities for inclusion in media outlets.• Implemented email campaign management tool to increase open-rates, click-through rates, and conversion rates, using Eloqua.• Managed reseller channel, increasing revenue by 50% for three consecutive years.• Promoted from Marketing Coordinator (1999-2001).

Mba, Business Administration

Bs, Marketing