Heidi Kinsella Email & Phone Number

Los Angeles, California, Us

Los Angeles, California, Us

Los Angeles, Ca, Us

Los Angeles, Ca, Us

*Developed and executed merchandising guidelines for first ever brick & mortar stores for company.*Consulted with Designer and Retail Design Consultant on development of store fixtures, wall bays, shelving systems, and merchandising needs.*Designed jewelry fixtures, museum cases, mannequins risers to coordinate with the store design.*Designed cultural and interactive displays to create destinations to develop the store environment*Developing visual manual to document all general guidelines including merchandising, styling, fixture placement, elevations, mannequin care, etc.*Enhances and guides brand integrity with focus on styling*Supports Creative Team in design of windows, with a focus on sourcing and installations*Manages Visual Stores Budget*Supports Creative Team in all store collateral needs*Supports with Store Events by consulting with pop-up shops on fixture design, window design, & installation*Works directly with Buying Team and specific brands to launch product and merchandising strategy in store

London, Gb

*Excelled at maintaining the visual proposition and brand integrity, while adapting merchandising to LA market for a multi-million dollar location*Managed and developed a team of 11 visual merchandisers and stylists in fixture placement, merchandising, outfitting, window composition, and photography of interior spaces*Successfully partnered with GM & Brand Managers to ensure floorset execution, commercial moves, and styling impacted the business positively*Excelled in fixture placement of 25k sq foot space*Excelled in photographing interior and exterior of space*Assisted in executing prototype of floorset in UK

Philadelpia, Pa, Us

• Multi-Store Management8 stores with a projection of $28 million/year• Maintained a district average of 92% with mystery shoppers• Monitors and calculates monthly display spending budgets for 8 stores• Manages yearly visual payroll budget• Carry out recruitment of external candidates, as well as identify strong internal candidates for both visual and operational promotions• Trains store merchandisers on visual presentation and business analysis, while providing constructive and timely feedback• Evaluates and reviews all visual staff bi-yearly• Possesses and maintains a successful partnership with District Manager, in order to deliver a cohesive message to the store teams• Through strong organization skills, effectively led 2 Store Openings• Successfully planned and executed In-Store events for College Nights and Store Openings• Assisted with implementing and establishing a Merchandising Mentor Program with Home Office

Philadelpia, Pa, Us

Led a store team of 30 to 100 people in visual merchandising and standardsAnalyzed business through use of company reports on a daily basisAnalyzed and adapted merchandising based on customer profile and specific marketAssisted in seasonal floor sets with Home OfficeLed Home Department in several California store openingsManaged; Maintained low shrink and high mystery shop scores in each location

Philadelpia, Pa, Us

Master’S Degree, Interior Architecture

Bachelors, Music Management