When looking for unique and exciting ways to share an exhibition’s storyline, new media is the hot ticket everyone seems to be looking towards. With over 15 years of producing digital experiences, Heidi easily connects to each story, understanding the connection between the clients and team at Balance Studios. Innately curious with an inherent quest for knowledge, Heidi focuses on creative storytelling through a digital lens. Letting the story drive what new media can do rather than force-fitting experiences into a new media environment, she excels in finding the perfect media to tell the story in a way that will best resonate with visitors. Prior to joining Balance Studios, Heidi managed the digital presence for one of the largest furniture manufacturers in the United States. Since joining Balance, she has produced a variety of interactive media projects, including websites, mobile apps, touch-screen experiences, augmented, mixed, and virtual reality experiences, multi-gestural technology, and sensor-based experiences. Heidi shines in making complicated, advanced technology projects fun and relatable for our clients. Specializing in user experience, usability and functionality, interactive technologies, new-and-upcoming technologies, project management, content wrangling and production, and client relations, Heidi oversees complex multimedia exhibits from ideation through installation. Heidi is passionate about learning new concepts and technologies in the interactive realm and brings these ideas to the team to incorporate into client projects when applicable. Her outgoing and charismatic personality is a key cornerstone in our client relationships. She excels in working with the internal team and clients on a day to day basis for all project management needs, including but not limited to: assets organization and acquisition, production schedules, coordinating meetings, phone calls, daily schedules, timelines, budgets, project communications and training.

As a member of the Communications Department, Heidi provided marketing communications support, both online and print, for customers and internal staff. Heidi was responsible for managing and updating KI's corporate and market-segment websites to ensure current information and consistency across multiple online platforms, as well as search engine optimization for the websites. In addition to managing the online presence, Heidi also assisted in communication strategy planning, coordination of special events and project management of sales literature and advertising materials with vendors and multiple internal departments.

Heidi worked directly with the Communications and Development Directors to create web sites and marketing materials for campaigns geared towards driver safety. Heidi managed the content and contact submissions on numerous websites. Heidi contributed by writing and editing sections of the NMA - Foundation newsletter and expanded the lawyer database for NMA members by calling lawyers to see if they would like to participate in the program. In addition, Heidi helped with numerous mailings to members, potential members and lawyers about the NMA's services.