Heidi Kovacs Email & Phone Number

- PM / Marketing Coordinator - MarCom- ABM Strategist / Event Marketing Coordinator

• Creating, managing and implementing industry campaign initiative including webcast production, blogs, tele, email/dmail communication, consumable content, PointDrive, industry event, click-through demo, and lead.
• Account Based Marketing efforts encompassing development of project plan, content boards utilizing Folloze, defining target audience, list development, designing and deploying email and dmail communications, training.
• Webcast project management including creating and maintaining schedule, webcast production, promotion via event calendar/newsletters/social media, and tracking effectiveness.
• Developing sales plays, working w/creative agency on design and implementation.
• Managing budget and spend, invoicing, opportunity tracking and reporting for regional events.
• Drive lead generation programs with 3rd party organizations, managing lead processing, assignment and pipeline reporting.

Developed, managed and implemented go-to-market strategies, national and industry specific marketing campaigns, including email marketing, landing pages, sales collateral, social media and blogging. Worked with cross-functional teams, partners, and internal marketing team. Measured and evaluated effectiveness of marketing programs. Developed, grew and.

Developed marketing plans, marketing strategies, collateral, storyboard for video production, branding, positioning, and lead generation programs.

- Executed marketing strategies.- Managed and developed "to-customer" and "through-partner" marketing material.- Event management - Manage Microsoft Dynamics existing customer webcast series, tradeshows and conferences. - Website management and strategy development for Existing Customer sites.- Campaign execution.- Created newsletters.- Social Media..

Created and executed on national marketing campaigns and business development functions for Microsoft Dynamics AX and Microsoft Dynamics NAV. Managed a team of 6 marketing and inside sales professionals. Secured new business through lead generation programs, partnership & alliances, search engine optimization, and sustained client relationship.

• Achieved top sales performance by exceeding goals by 90%.
• Conducted consumer demonstrations on features, benefits and advantages of Canon products at selected retail locations.
• Served as a liaison and relationship builder with retailer and store associates.
• Communicated any actionable items i.e., displays, retail issues, competitive issues and out of stock issues.

Assisted Marketing Director in managing marketing activities for 9 locations in the Western Region. This included marketing collateral, public relations, tradeshow logistics, executive briefings, workshops, software training and sales presentations.

Managed front office functions to support the agency manager, office manager and a staff of 25 sales representatives. Effectively increased the collection of policy premiums by 50%. Provided outstanding telemarketing results with a response rate of 10%. Maintained already established business to minimize the turnover. Managed satellite broadcasts and.