Heidi Andersen

Heidi Andersen Email and Phone Number

Senior Managing Director @ The Consello Group
United States
Heidi Andersen's Location
United States, United States
Heidi Andersen's Contact Details
About Heidi Andersen

With over two decades in leadership roles, my journey has been marked by driving significant growth and pioneering winning GTM strategies. Took Google’s display ads business from zero to ~$5B. Built LinkedIn’s Global Marketing Solutions Sales channel from $5M ARR to $$2B ARR. Lead a 500+ ppl global team. Received 8 awards for leadership and business impact. At Nextdoor, I led the business to a successful IPO and expanded revenue by approximately 2.5 times, developing a modern advertising platform and go-to-market strategies with a profound customer-centric approach. From CRO to CMO + CRO I built a holistic GTM organization across revenue teams and marketing. Our efforts championed users, connected communities, customers and forged impactful partnerships, enhancing local engagement globally, increasing user growth, and driving revenue. Recipient of the 2024 “Tremendous Tech Marketer” award by AdMonsters and AdExchanger. As a board member at MMA Global and Ad Council, I applied my expertise in B2C + B2B marketing and platform experience to influence industry standards and drive impact for good.My focus is on assembling world-class teams and fostering integrated growth models, with value creating experiences for customers and users at the core. My mission is to inspire organizations to reach their potential by building exceptional teams, developing scalable growth strategies, focusing on purpose-led transformation, and operational excellence. I’ve vast experience in developing strategy, building teams, and leading execution with strong internal and external presence. I believe a successful business starts with a strong vision and getting the right people in place. It becomes successful when teams have clarity and are empowered to push boundaries to create differentiated customer value leading with a customer obsessed and positive mindset. I’m currently enjoying a sabbatical with my family. You’ll find me logging miles on trails and backroads locally with occasional trips to exciting places around the world. What’s next? Undecided but look forward to exploring new opportunities.

Heidi Andersen's Current Company Details
The Consello Group

The Consello Group

View
Senior Managing Director
United States
Website:
consello.com
Employees:
129
Heidi Andersen Work Experience Details
  • The Consello Group
    Senior Managing Director
    The Consello Group
    United States
  • Career Break
    Career Transition
    Career Break May 2024 - Present
    Taking a break to load up on family time, adventures, travels, running, skiing, cycling and deep dives on passion topics. TBD what's next.
  • Mma Global
    Board Member
    Mma Global Oct 2022 - Present
    New York City, Nyc, Us
  • Ad Council
    Board Member
    Ad Council Oct 2022 - Jun 2024
    New York, Ny, Us
  • Nextdoor
    Chief Marketing Officer & Chief Revenue Officer
    Nextdoor Aug 2023 - May 2024
    San Francisco, California, Us
    • Led revenue growth efforts through marketing and sales optimization, resulting in a successful SPAC IPO and 2.5x revenue increase.• Developed a self-serve first strategy for Nextdoor's ads business, streamlining operations and driving healthy revenue growth.• Instituted a coaching-based continuous learning culture and transformed sales and marketing organizations to lead with data in GTM.
  • Nextdoor
    Chief Revenue Officer
    Nextdoor Jul 2020 - Aug 2023
    San Francisco, California, Us
    Strengthening local communities by connecting neighbors. Giving voice to public agencies. Connecting businesses to their best customers - their neighbors.Lead the revenue organization which includes all monetized LOBs and the public agency organization. Reorganized and optimized revenue to successfully IPO in Nov 2021.
  • Linkedin
    Vice President Of Global Sales
    Linkedin Jan 2018 - Jul 2020
    Sunnyvale, Ca, Us
    Built the online sales division from start-up to $2B+Transformed the business from offline to a highly efficient growth enabling online buying model. Drove 70+% y/y growth both during a pivotal change in our product portfolio and move to auction based buying. Responsible for LinkedIn’s Marketing Solutions Global Online Sales group (>50% of revenue). Fastest growing unit in the fastest growing line of business at LinkedIn. Oversee field sales, inside sales, customer success, new customer acquisition and on-boarding. Indirectly oversee global LMS customer support. Focus on building products, marketing messaging, and support experiences that deliver value to our customers. Customers span small, medium, mid-market and select enterprise categories.
  • Linkedin
    Senior Director, Global Sales, Linkedin Marketing Solutions
    Linkedin Dec 2015 - Jul 2020
    Sunnyvale, Ca, Us
    I run LinkedIn's global online sales team. Our customer base include both self-service and field sales, ranges from SMBs to large Enterprise customers. We sell LinkedIn's Marketing Solutions offerings. We've built the business from a couple of pilot-employees to a 300+ ppl organization. We're the strategic growth arm for the Marketing Solutions business. Long and strong track record of exceeding sales goals, developing scalable go-to-market strategies that meet both customer and company goals, leading with operational discipline, creating a learning organization, building teams and operational systems that allow for rapid growth and scale, and performance management. Presently working on our next generation growth strategy which spans product innovation, NPS, GTM, customer marketing programs, demand generation, segmentation, sales and service modeling across segments, operational efficiency, developing meaningful KPIs, and workforce planning.
  • Linkedin
    Senior Director, Na Sales, Linkedin Marketing Solutions
    Linkedin Dec 2014 - Dec 2015
    Sunnyvale, Ca, Us
    Built a sales team from scratch to ~90 people in direct reporting line and 300+ on the business...and we keep growing!Currently oversee the US new customer acquisitions team and our sales team focused on established customers spanning from SMBs to Enterprise across all verticals. We're in a high-growth mode so I act as both sales leader and general manager responsible for both business strategy and execution.
  • Linkedin
    Director, Emerging And Core Marketing Solutions
    Linkedin Dec 2013 - Dec 2014
    Sunnyvale, Ca, Us
    Evolved the Mid-Market team into the NAMER Emerging & Core Marketing Solutions business; the fastest growing Marketing Solutions group at LinkedIn.
  • Linkedin
    Director, Mid-Market Marketing Solutions
    Linkedin Aug 2011 - Dec 2013
    Sunnyvale, Ca, Us
    Launched the Mid-Market team. Demonstrated LinkedIn's Marketing Solutions offerings add value to non-Enterprise customers and thereby provided a meaningful monetization investment. A start-up division within the Marketing Solutions business. Scrappy times. Lots of grit applied. Strong talent hired. We got the job done and then some.
  • Equinox
    Group Ex Instructor
    Equinox Jul 2007 - Jul 2012
    New York, New York, Us
    Taught cycling, treadmill running, core, and strength training as a side-gig.
  • Google
    Manager, Display Ads Team, Online Media Sales & Us Hispanic Team
    Google Apr 2005 - Jun 2011
    Mountain View, Ca, Us
    Oversee US and CA Display Specialists (Display advertising product and sales marketing experts) and Google's US Hispanic sales team. Founding member of Google's Display team. Acted as strategic partner to OSO AdWords sales leaders, l&d, product, engineering and marketing. Played a key role in product development, determining effective GTM strategy, narrative creation, and developed sales playbooks for Google's OSO AdWords sales team. Led a team of display sellers. Sold the OSO team's first video ad and partnered with Sales to penetrate key customers and agencies. Ran multiple successful display focused customer events and hosted several dozen webcasts. Developed programmatic sales efforts (@scale sales packages) and account prioritization scoring models. Highly cross-functional role managing high-performing emerging business teams across multiple offices and time zones. Held display specialist leadership position from 2006-2011 and previously held sales and sales operations roles under the Online Sales and Operations group, Google AdWords.
  • The Danish Ministry Of Foreign Affairs
    Investment Manager
    The Danish Ministry Of Foreign Affairs Jan 2003 - Feb 2005
    In my role as an Investment Manager I helped identify, contact and cultivate large multinational companies as well as technology companies looking to establish presence in Denmark. Contributed to job creation in both Denmark and the US.

Heidi Andersen Skills

Online Marketing Online Advertising Marketing Strategy Social Media Marketing Strategic Planning Strategy Sales Operations Sales Management New Business Development Marketing Team Building Leadership Advertising Advertising Sales Team Leadership Google Adwords Market Research Salesforce.com Analytics Sem Change Management Leadership Development Web Analytics Coaching Forecasting Virtual Teams Marketing Communications Organizational Development Distributed Team Management Performance Management Social Media Advertising Business Strategy Market Analysis Marketing Management Cross Functional Team Leadership Global Strategy Digital Media Digital Strategy Digital Transformation Global Management Global Business Management Global Client Management Global Operations

Heidi Andersen Education Details

  • Syddansk Universitet - University Of Southern Denmark
    Syddansk Universitet - University Of Southern Denmark
    Intl Business
  • Syddansk Universitet - University Of Southern Denmark
    Syddansk Universitet - University Of Southern Denmark
    Marketing
  • Ribe Katedralskole
    Ribe Katedralskole
    High School

Frequently Asked Questions about Heidi Andersen

What company does Heidi Andersen work for?

Heidi Andersen works for The Consello Group

What is Heidi Andersen's role at the current company?

Heidi Andersen's current role is Senior Managing Director.

What is Heidi Andersen's email address?

Heidi Andersen's email address is ha****@****din.com

What is Heidi Andersen's direct phone number?

Heidi Andersen's direct phone number is +141542*****

What schools did Heidi Andersen attend?

Heidi Andersen attended Syddansk Universitet - University Of Southern Denmark, Syddansk Universitet - University Of Southern Denmark, Ribe Katedralskole.

What are some of Heidi Andersen's interests?

Heidi Andersen has interest in Trail And Road Running, Business And Corporate Development, Road Biking, Building Businesses, Investing, Marketing And Advertising, Leadership Development, Mentoring, New Technologies, Hiking.

What skills is Heidi Andersen known for?

Heidi Andersen has skills like Online Marketing, Online Advertising, Marketing Strategy, Social Media Marketing, Strategic Planning, Strategy, Sales Operations, Sales Management, New Business Development, Marketing, Team Building, Leadership.

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