Plan and direct all strategic data-driven marketing, branding, public relations and communications designed to support key service lines and brand recognition for a high-performance hospital in a growing and competitive market. Act as the market strategist for initiatives and growth opportunities.Serve on Senior Leadership Team with CEO, CFO, CNO, and Business Development. Serve as Internal and External Communications Director including Executive and C-Suite messaging and strategy.Develop and manage budget, KPIs and ROI for all efforts. Manage website content and editing, Wordpress proficient. Execute a digital advertising strategy to support patient education, physician promotion, service line expansion, and brand presence results. Evaluate metrics for SEO, SEM, and all digital advertising. Work with executive management to support messaging and narrative with key stakeholders including physicians, corporate partners, and patients. Created a fully integrated marketing plan and narrative with innovative thought leadership for startup division in sports performance. Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages. Manage internal, external and crisis communications. Completed surgical recruitment campaign for operating room staff, bringingthe department to full staffing. Manage internal communication channels, including email newsletters,intranet content, and employee events, to ensure consistent and informative messaging and alignment with corporate values. Awarded Non-Clinical Director of the Year for 2024.

Established a consulting firm that expanded into fundraising, marketing, communications, PR, event, and campaign management. Developed comprehensive and strategic planning, guidance, and leadership for district and state-wide political campaigns. Identified market trends, provided strategic guidance, developed training materials, provided team leadership, managed projects, and provided communications training and materials. Managed multi-disciplinary vendors and staff to assemble start-up-mentality organizations. Selected Clients:Bush/Cheney Presidential Campaign (2000, 2004)Ed Tinsley for Congress (2007,2008)Darren White for Congress (2008)Allen Weh for U.S. Senate (2014)National Republican Senatorial Committee (2002-2006)Republican Party of New Mexico (2000-2008, 2010, 2012, 2014)Heather Wilson for Congress (1998-2000)Pete's PAC (2000-2008)

Created and managed marketing strategies designed to inform the membership and nurture relationship building. Quadrupled corporate alliances and overhauled the partnership program by developing enhanced messaging, communications materials, market analytics, and sector trends. Developed strategy to expand industry participation from traditional natural resource-based organizations to business, financial services, energy, pharmaceutical, and insurance corporations. Deployed a large-scale communication program that drove attendance at key stakeholder events, developed new audiences, and aligned programs with market changes.

Highly driven, multi-talented strategist with creative approach to fundraising and event management. Cited in The Washington Post as “fundraising wiz” for ability to raise funds in a “tough” environment. Demonstrated expertise in driving large sponsorship programs. Accomplished at advising on public policy across federal, state and local levels. Track record of successfully influencing political and community interests where government, local constituents and corporations intersect. Consistently exhibit strong work ethic in complex market environments. Deliver results through long-term community and business relationship building.

SENATOR PETE DOMENICI, R-NM —Development Director—Albuquerque, NM & Washington, DC—1998–2008• Increased campaign funds from $2.5M to $4M (2007); realized best quarter in campaign history by raising $1M across country within 3 months (2007)—organized 40 events including Presidential/Congressional surrogates.• Executed fundraising initiatives for two Senate cycles and PAC program—oversaw 8K donor database; grew mail program participation by 100%; coordinated multi-million dollar campaign plan.• Created strategy that increased support by marketing to business leader networks—refined database to accurately target potential donors; developed marketing materials; crafted scripts.• Consistently retained >3 election cycles to provide political guidance and management of operations, projects and compliance reporting. Served as liaison for Senator Domenici in New Mexico and managed involvement in events and campaigns.

Coordinated large-scale marketing event, securing 500 high-profile attendees; commended for seamless operation and event coordination— created marketing materials; selected VIP attendee audience; marketed through coordinated communications and lead-up events.

Developed an anti-obesity outreach campaign to elevate federal, congressional, and legislative staff awareness. Developed and executed a fully integrated communication, engagement, and education plan resulting in thousands of participants joining year-long programming.

Developed a program to assist with the enhancement of corporate citizenship programming participation. Identified market trends and insights to build a communications and marketing plan to produce corporate investment and participation from internal and external stakeholders.

• HEATHER WILSON FOR CONGRESS—initiated project; delivered $2.5M for primary, special and general high-profile races over ~9-months; won elections; managed financial operations; grew mail program from zero to 5K—1998.

Supported clients who lobbied for National Institute of Health (NIH) funding in bipartisan organization.• Assisted in securing funding for disease-specific research specialties at NIH—cultivated client and Capitol Hill relations; created appropriations funding analysis for clients.