Heidi Liao Email & Phone Number

· Responsible for understanding the broker marketing side of the business, collaborating with the custom design team and leveraging insights to create innovative marketing assets and campaigns for the brokers to leverage.· Lead creative development and oversee the Marketing Library. Responsible for creating new assets, updating offerings and own the.

• Deliver high-quality on-brand print and digital graphics, while ensuring alignment from concept to completion with the client’s branding and marketing strategy.
• Manage the full creative process from initial planning through to the delivery of the final artwork ensuring that files are print ready.
• Ensure creative deadlines are met and revisions provided as required.
• Work collaboratively with marketing team to ensure a consistent, integrated brand perception and user experience across channels.
• Stay organized and utilize project and asset management systems with accuracy and attention to detail.
• Contribute to the creation and evolution of internal design style guides, templates, tools, processes and procedures.

Vancouver, Canada Area

• Maintain and update all website properties regularly by keeping content fresh, timely, accurate, and relevant
• Monitor daily website traffic using Google Analytics
• Resolve minor internal IT issues and major web file management
• Create and update artists’ biography using Adobe InDesign
• Design advertising campaigns’ graphics for national publication as well as print marketing materials for gallery exhibitions
• Plan, organize, and create compelling and eye-catching email newsletter, distributed monthly to over 2,700 subscribers

Vancouver, Canada Area

• Prepared sketches, layouts and graphic elements to present creative ideas and concepts in meetings
• Developed artwork for new events and programs at both our head office and franchise restaurants
• Worked within tight deadlines to prepare weekly advertisements in newspapers and magazines
• Formatted documents and updated artwork to meet corporate design standards
• Edited and proofread copy supplied by staff and management

Port Moody, BC

• Developed and presented proposals for design work to small business owners for projects ranging from branding and identity, exhibit materials to marketing collateral
• Responsibilities include conceptualization and execution of design, resolving projects to client’s satisfaction, accurate billing and payment collection, and assistance in the printing process

Burnaby, Canada

• Designed various print materials and layouts for advertisements based on customers’ requests while surpassing daily quota by 20% regularly
• Proofed content information to ensure quality and accuracy of ad copy
• Participated in team effort to produce streamlined production of policy manuals and educational materials for newly hired employees
• Designed templates for standard documents which increased productivity by half

Canada

• Designed various print materials and layouts for advertisements based on customers’ requests
• Proofed content information to ensure quality and accuracy of ad copy
• Participated in team effort to produce streamlined production of policy manuals and educational materials for newly hired employees
• Created templates for standard documents which increased productivity by half
• Provided leadership: monitoring, mentoring and reviewing the work of fellow designers

Richmond, BC

• Applied graphic design principles to produce set drawings on company’s trade show bags, banners and brochures
• Maintained accurate records to ensure important documents can be accessed quickly
• Provided administrative support to management teams while ensuring office procedures and system operate efficiently

Digital Marketing

- Analyze any website from the perspective how its user experience supports business goals. - Articulate how to integrate Internet.

Bachelor Of Applied Science (B.A.Sc.), Interactive Arts

Activities and Societies: 4 intensive academic learning includes prints design, typography, user-experience, interactive media design.

Education record

Education record