SparkShoppe is a strategic marketing and communications group with an expertise in marketing strategy, shopper and digital marketing, branding and insights. We deliver value to our partners by providing strategic shopper marketing plans with a 360° approach coupled with in-store merchandising to drive sales, profits and tonnage.

Marketing PrinciplesDigital and Social Marketing

Directs all Shopper and Digital Marketing as well as oversight for the overall Price Chopper Brand. Collaborate with our CPG partners in the development of joint shopper marketing strategies and programs that will support the brand and ultimately drive sales. Responsible for working with internal and external teams on the creation and execution of these shopper marketing plans. Collaborates with our business intelligence, merchandising, loyalty marketing, and CPG partners to identify emerging shopper trends and opportunities to drive the development of annual comprehensive plan of Shopper Marketing programs. The first two years in this role produced 15 major shopper marketing events, double and triple digit year over year sales and unit growth for participating brands and multi-millions of dollars in omnichannel shopper marketing investments.This position also leads a team on the organization’s digital marketing initiatives. The role focuses on new platforms, web, social and mobile solutions that will enable Price Chopper to deliver breakthrough consumer engagement and build relationships with key shoppers.Facilitates our branding initiative using consumer insights to drive results.

Directs all loyalty marketing, consumer research, social media and CRM including a consumer response center. Managed a team of 30+ full and part-time associates with the ultimate responsibility of building loyalty and growing our brand with consumers. Led a team that re-launched the pricechopper.com website and developed and launched iPhone and Android mobile apps.

Directed all consumer research, social media and CRM. Merged two call centers into one comprehensive Customer Communication Center. Streamlined the center's operations while decreasing customer response time while customer interactions were growing.

Managed all consumer research including phone and web based surveys, customer intercepts and focus groups including moderation. Interpreted data to design strategic and tactical recommendations to improve the performance of Price Chopper Supermarkets.

Instructed both undergraduate and graduate courses in Marketing Principles and Branding and Advertising at the Lally School of Management.

Manager of start-up internet based grocery home delivery service.

Responsible for the sales of cookies and crackers to key accounts in the Northeast. Milano's and Goldfish! Who could ask for better products to bring to market.

Managed and coordinated weekly chain ad activity and promotional events for the Grocery Department. Responsible for overseeing the weekly promotional budget.

Developed and executed marketing and co-op advertising programs.