Product Marketing | Retail Partner Marketing | Omnichannel Campaigns • Led a team of 3 and collaborated cross-functionally to deliver 8 marketing campaigns and 12 product launches within 18 months, ensuring strategic alignment and impactful results.•Launched the “Sleep Better, Live Purple” campaign and 9 new mattresses within 5 months of onboarding, streamlining processes for seamless omni-channel execution aligned with overall brand strategy.•Developed scalable processes to enhance team alignment, optimize workflows, and improve execution efficiency.• Optimized product storytelling and rebranding to boost brand awareness and customer engagement, resulting in 78% brand recommendation and 98% repeat purchase intent, strengthening trust with partners and consumers.•Designed and executed strategies that encompass the entire customer journey, optimizing touchpoints to deliver seamless, engaging experiences across multiple platforms. •Recognized as a Purple Value Champion, a quarterly company award, for fostering collaboration, improving communication, and driving cross-functional effectiveness.

• Built Traeger’s global retail brand experience and shopper marketing strategy from the ground up, focused on establishing Traeger as preferred partner in the category to gain in-store presence in over 7,000 global retail locations. Utilized scalable tiered approach, product assortment strategies and channel segmentation to successfully build brand awareness and drive profitable sell-through across retail.• Own vision that differentiates and brings products to life in retail environments, from concept to execution by understanding industry trends, the end consumer and B2B collaborations across diverse sales channels from Big Box to Specialty, and Traeger’s vertical retail HQ Store.• Increased Traeger YOY sales dollars by 56% in The Home Depot by leveraging customer insights and research to identify strategic opportunities that resulted in updated packaging tactics, retail fixtures, and product storytelling.• Partner with social and digital media teams to drive traffic to stores for key marketing campaigns and events.• Facilitated implementation of seasonal and campaign focused omni-channel retail marketing programs to connect overarching brand campaign messaging online and offline.• Develop retail playbooks with clear executional guidelines to drive local adoption of retail marketing strategy with retail partners• Spearheaded product positioning and messaging for 3 major grill product launches.• Manage forecasts, productions, and multi-million-dollar budget for merchandising and brand initiatives.• Directed agency and vendor partnerships to produce retail fixtures and marketing collateral, maintaining quality standards and budget compliance.• Experience leading team of direct reports and cross-functional collaborators on GTM strategy• Key speaker at 14+ International Traeger Sales Summits

•Collaborate cross-functionally with internal and external teams, both leading tactical meetings with execution partners and delivering C-suite executive presentations. Ability to manage up and across the organization to ensure key stakeholders are aligned within marketing, product, sales, and agency partners.• Created Traeger’s Premium Shop-in-Shop (SIS) program to produce high-impact brand experiences within 100+ of Traeger’s best retail partners, resulting in an average of 74% sales increase YOY

• Played an integral role in the development of Traeger’s brand foundation and its tactical application across channels and consumer touchpoints• Managed creative briefs, production, and executional plans for all brand marketing and creative projects including defining the scope and restraints, aligning key stakeholders on project goals, and coordinating execution and deliverables with cross-functional teams

• Consulted over 42 vertical Traeger retail locations to optimize performance of social media and digital platforms • Led content creation for brand marketing through digital content, and copy writing

•Worked closely with Senior Product Marketing Manager on product messaging and go-to-market strategy •Created content for web, campaigns, presentations and videos •Translated technical features into business-level benefits geared towards varying audiences•Collaborated with cross-functional team across product management, web, sales, creative, and more to achieve successful global product launch for LANDesk 9.5 SP1

Hands-on training under digital marketing professionals in areas including: SEO; PPC; basic HTML and CSS; Onsite Optimization; Social Media Marketing and Optimization; Advanced Link-Building

Led creation and distribution of written and visual content via email marketing software(MailChimp), and other promotional channels for the UVU AMAo Increased membership by over 100%

•Ranked in top 2% of employees by department supervisors’ evaluations•Helped create interesting content for Library website, Facebook, and YouTube channel through monthly video podcasts•Organize and process over 7,000 library acquisitions and accompanying paperwork annually; resulting in seamless annual audits•Mediate effective communication between team members; increasing efficiency and achieving deadlines•Assist in basic research skills and educate in utilizing library resources

•Demonstrated interpersonal and problem-solving skills while responsible for frontline communication with groups of up to 300 guests.•Coordinated bell-staff, housekeeping and maintenance to effectively address resort and guest needs quickly•Multi-tasked in high-stress environment with frequent unplanned challenges while keeping calm •Consulted prospective guests from around the world and matched with ideal vacation packages suited to needs and preferences•Built positive first impressions of resort through warm and attentive attitude

•Captured attention and increased sales by creating inviting floor layouts and displays•Proactively drove business to meet sales targets by analyzing department financials•Developed lasting customer relationships via weekly follow-up phone calls and written thank-you notes