Heidi Mcivor-Allen Email & Phone Number

McIvor Marketing LLC offers Personal, Career, and Business Marketing Services. We are here to help you GROW your business or personal brand, EVOLVE your marketing strategies, and TRANSFORM the way you do business with measurable ROI.Are you familiar with the Chaos Theory? It's been said that something as small as the flutter of a butterfly’s wing can ultimately cause a typhoon halfway around the world. By changing one thing (personally or professionally), you can change everything. Let’s change together through a holistic look at your marketing.

Menlo Park, California, Us

We are revolutionizing the way people connect and create lasting memories. Download our App today!PsLoved is an automated gifting assistant, you can effortlessly pre-schedule heartfelt gifts for birthdays, anniversaries, and all life’s events. Send greeting cards, flowers, and personalized messages, even after death.B2B: need a culture builder and a safe online space to connect with your colleagues and employees + have a revenue share opportunity, contact us today!

Atlanta, Georgia, Us

Atlanta, Georgia, Us

I lead Automotive for a digital marketing agency based in West Midtown in Atlanta, Georgia. I helped to grow their Automotive business from the ground up (adding more than $5M in annual sales and helping to double the agency's revenue year over year for 4+ years).My Successes: 1. Helping to generate & retain an average of $5M in sales per year (up from only about $120k in auto revenue when I started).2. Training over 30 employees over the past 4 years3. Helping to build a new automotive vertical from the ground up4. Over a 90% retention rate in keeping clients5. Improving our agency culture to where we promote from within and elevate our staff6. Saving my automotive clients money by being able to evaluate and reduce expenses that are either duplicate or underperforming and still increasing salesA few client success stories: 1. Increasing sales within 3 months (35% year over year growth)2. After 4 years, a client of mine is still seeing double-digit growth in organic traffic and a consistent 20% growth in sales3. Eliminating over $8k in monthly expenses for a client based on an in-depth review and still helping them generate a 20% increase in sales.About LMi: Transparency with auto clients. By being proactive, delivering significant ROI to dealership clients and keeping a high retention rate. Automotive Specialties:Marketing, Advertising, Branding, Website Design/Creative, IT/Development, Paid Search Engine Marketing (SEM), Search Engine Optimization (SEO), Email Marketing, Social Media Management, Project Management and so much more!

Philadelphia, Pa, Us

I was dedicated to helping media salespeople create results for clients with integrated marketing solutions. Using a marketing approach to traditional media through creative use of existing tools and finding new ways to engage consumers with emerging technology. Helping our group reach sales goals with a thorough approach to managing events and digital inventory to a profitable outcome for the company and measurable results for our clients. Entercom Atlanta has an environment filled with creative, diverse, entertaining, fun, and dedicated professionals; I am grateful to be a part of this staff!I specialized in the integrated products that Entercom Atlanta offered and I would consult with our clients and staff on the best ways to use them! Successes: 1. Training more than 2 dozen sales reps on the digital products we sold and assisting in about 50% of all sales meetings with clients that included digital assets (and helping to write & review digital proposals). 2. Creating budgets for 2 departments (digital and NTR) for the radio station. 3. Helping to generate new forms of revenue through some innovative digital products and helping to retain current clients through an integrated marketing strategy.Responsibilities: Overseeing Digital & Event Sales, Online Advertising (ad exchanges/station assets/social media), Google Analytics Review and How it can help your business, facilitating training on Digital & Marketing, Execution of Digital Campaigns, Creating Sales Packages and Idea Starters for our Clients & Reps, Attending Community Events and more! Radio Station I supported: WSTR (Star 94.1)Visit Us:www.star94.comFollow Us:www.facebook.com/star941atlantawww.twitter.com/star941atlantawww.pinterest.com/star941atlantawww.instagram.com/star941atlantawww.youtube.com/user/star941atlanta

Portland, Oregon, Us

Formerly, NextMedia/NM360, I was the Integrated Marketing Advisor for the Michigan cluster. I specialized in the interactive products that we offered and consulted with our clients and staff on the best ways to use them! Event Marketing, Digital Advertising, Web Design, Logo Creation, Graphic Design, Consultancy, Social Media Management, Trainings and Guest Speaking at Community Events on everything from Branding, Reputation Management, Hashtags, Pinterest and more! I also helped launch a brand new deal platform & program and had one of the most successful markets in the country for it: www.rocketgrab.com.Successes: 1. For a company with radio stations in over 9 markets, on a percentage basis, our radio cluster in Saginaw MI had the strongest digital division in the company (which I locally managed). 2. My digital division in Michigan finished 2013 up 11% year over year, 26% of all radio revenue generated used a digital product and I had the 2nd highest average price per order in the whole company!3. From a branding & marketing perspective, I also was able to get this 5 station cluster more integrated into new communities that other competitors had stronger footholds in, through community involvement and making us the go-to cluster for marketing & media needs. Radio Stations Include: WCEN (94.5 the Moose), WGER (Mix 106.3), WTLZ (Kiss 107.1), WSGW AM (790AM Talk Radio) and WSGW FM (100.5 Sports).

Second Cut Arrow is a new hunting product invented by my father Ron McIvor. This product will increase many things for bow hunters: arrow life, blood trails, kill shots, penetration holes and much more. Join the revolutionary shift in bow hunting with Second Cut Arrow created by Ron McIvor and his partner Chris Hartman. Find out more at http://secondcutarrow.com

Us

Guest relations; being a resource for the members, creating relationships within the community, site tours, membership contact/new member orientations, creating packages for the members and giving exceptional customer service, setting up dry cleaning for members, acknowledging birthdays monthly, handling employee newsletter monthly, assisting all departments and being in the “know” about everything at the Club, being active in the community, being a back up for the media specialist regarding Club communications. Successes: 1. Meeting & Exceeding Goals for acquiring new club members (including designing some new member events to make sure that once they became a member that they were taking full advantage of the club amenities - which are major upsell opportunities in the private club business).2. Generating more holiday revenue than the club had ever had before by creating and helping to sell "Christmas Gift Packages" that included spa services, lessons, golf club merchandise, clothing, etc. as easy gifts for spouses.

Writing Contracts, Selling Convention Space, Booking Meetings, Detailing Events, Planning/Executing a Bridal Show, Creating Advertisements in Magazines & Newspapers, Upselling Food & Beverages to Clients, Attending Community Functions and Organizational Meetings. Successes: 1. Increasing wedding business by 80% in just 2 years. 2. Increasing the average per event average spend by more than 30% and even higher when putting weddings in its own category. 3. Generating new weekday business that the convention center had never received before including being the host location for the Midland Area Chamber of Commerce's monthly breakfast with over 300 people in attendance consistently.Details: Point of contact for anyone interested in hosting a meeting, tradeshow, wedding, or any other type of event. Giving site tours of the facility, writing contracts, writing proposals, drawing diagrams & layouts for special events and doing all the detailing (menu selection, room setup, AV needs, rentals of linens & equipment, etc...). Number one priority is always being customer service focused and catering to the needs of my clients and also attending community functions and networking.

Market research, surveying different areas to market, writing and reviewing business plans, listening and coming up with solutions to marketing problems.

Plan lessons, develop creative teaching methods, and generate materials, Monitor student progress and provide written monthly reports, Learn and adapt to the Korean culture and business styles.Details: I worked for one of the largest companies in Korea. I was able to teach kids from kindergarden all the way up to 15 years old English. I also created teaching materials, new curriculum activities and was able to learn Korean during my year there.

I completed my internship for university at the number one resort on the island of Guam in the South Pacific. I worked in the SEA Department where my job was classified as an "ambassador of fun". I taught windsurfing lessons, archery lessons, taught water aerobics, took guests on snorkeling & kayaking tours in the ocean, facilitated activities in the kids club department, created marketing materials for the cultural center and recruited for group activities. I was also chosen to represent the resort at the JATA Tradeshow in Japan (its one of the largest tradeshows in the world for the hospitality & tourism industry where countries from all over the world are trying to sell why you should visit their location)! I was also able to play on a club volleyball team and I was able to train with the Guam National Beach Volleyball Teams (the year I was there they took 3rd in the South Pacific Mini Asian Games). The resort offered language classes and I started learning Korean while working at the resort.

Midland, Michigan, Us

Telephone skills, time management, professional interaction, computer skills, assisting the executive directors with data input and receptionist duties.

Bachelors Of Applied Arts, Business: Entrepreneurship And Marketing

Education record